Perú: unauthorized use of third party´s trademarks on “Google ads” A trademark infringement or an act of unfair competition?
In the current online advertising market, economic operators seek to divert demand of consumers to their offers through programmatic advertising. One of the most persuasive and effective is Google Ads. In this article, we shall analyse whether the unauthorized use of third-party trademarks as keywor...
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| Tipo de documento: | artigo |
| Estado: | Versão publicada |
| Data de publicação: | 2020 |
| País: | Perú |
| Recursos: | Pontificia Universidad Católica del Perú |
| Repositório: | Revistas - Pontificia Universidad Católica del Perú |
| Idioma: | espanhol |
| OAI Identifier: | oai:ojs.pkp.sfu.ca:article/22440 |
| Acesso em linha: | http://revistas.pucp.edu.pe/index.php/derechoysociedad/article/view/22440 |
| Access Level: | Acceso aberto |
| Palavra-chave: | Consumer Protection Unfair competition Advertising Metatags Keywords Trademark Protección al Consumidor Competencia desleal Publicidad Signos distintivos |
| Resumo: | In the current online advertising market, economic operators seek to divert demand of consumers to their offers through programmatic advertising. One of the most persuasive and effective is Google Ads. In this article, we shall analyse whether the unauthorized use of third-party trademarks as keywords on “Google Ads” constitute an act of unfair competition or a trademark infringement. |
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