Sustainable Consumption Patterns of Young Adults in Mexico City
Due to a deeper understanding by consumers of the environmental challenge, duringthe last two decades there has been exponential growth in research on sustainable con-sumption (SC), especially in developed countries. Most of the studies related to thistopic focused on exploring, profiling or modelli...
| Autores: | , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2022 |
| País: | México |
| Institución: | Universidad Nacional Autónoma de México |
| Repositorio: | Redalyc-UNAM |
| OAI Identifier: | oai:redalyc.org:719877741002 |
| Acceso en línea: | https://www.redalyc.org/articulo.oa?id=719877741002 |
| Access Level: | acceso abierto |
| Palabra clave: | Administración y Contabilidad segmentation cluster analysis consumer behavior consumption patterns Sustainable consumption |
| Sumario: | Due to a deeper understanding by consumers of the environmental challenge, duringthe last two decades there has been exponential growth in research on sustainable con-sumption (SC), especially in developed countries. Most of the studies related to thistopic focused on exploring, profiling or modelling the phenomenon have primarily beenperformed in these regions. However, in emerging markets consumers are concernedabout sustainability so research must include them in its scope. Therefore, this researchfocuses on the young adult population of Mexico City to explore SC behavior patter-ns and associated segmentation criteria. The study relies on cluster analysis using theK-means method, derived from a quantitative survey of 248 subjects aged 20 to 34 wholive in Mexico City. Clusters help to identify five groups of SC patterns, based on fourSC key factors: culture, public policies, socio-environmental concern, and sustainablemarketing associated with five types of SC: purchase of sustainable products, preferencefor alternative channels, non-monetary sustainable practices, collaborative consumptionand sustainable transportation. The value of this exploratory study involves the provisionof new information on characteristics to establish distinct groups of consumers based onSC among young adults in Mexico City. |
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