| Sumario: | The purpose of this research is to know how the implementation of tourism products in the Masica micro-region will benefit, which is located in the southwest of the State of Sonora whose resident population is considered indigenous and a high percentage of its localities are highly marginalized, however, It has a highly conserved cultural heritage of the Yoreme-Mayo ethnic group: traditional festivals, dances, music, rituals and crafts. Currently there is a lack of tourist information to publicize the natural and cultural resources that are available and in the search to solve this problem, the need arises to design a tourist product in the Masiaca community, in order to give know the riches it offers, as well as boost the economy of the place with the different entrepreneurs of the region, through the arrival of tourists. Therefore, a tourist product design will be carried out, where an itinerary is created which will include activities and workshops that are implemented in the community in order to obtain feasible results in terms of entrepreneurship in this rural community. This work was carried out in two phases: the first included the search, comparison and analysis of different methods for the creation of tourist products, while the second phase consisted of the elaboration of tourist products.
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