Analysis of Traffic Growth, Operation and Technology in E-Commerce Platforms in Mexico.
OBJECTIVE: Compare the growth of traffic, technology, and interaction in online stores in Mexico in periods after 2020, as well as the influence of Content Management Systems [CMS] on the organic positioning of online stores created with these platforms. MATERIAL AND METHOD: A mixed approach was use...
| Autor: | |
|---|---|
| Formato: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2023 |
| País: | México |
| Recursos: | UNIVERSIDAD AUTÓNOMA DE TABASCO |
| Repositorio: | Hitos de Ciencias Económico Administrativas |
| OAI Identifier: | oai:revistahitos.ujat.mx:article/6058 |
| Acesso em linha: | https://revistahitos.ujat.mx/hitos/article/view/6058 |
| Access Level: | acceso abierto |
| Palavra-chave: | Comercio electrónico Tiendas en línea SEO CMS Marketing digital. E-commerce Online stores Digital marketing. |
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Analysis of Traffic Growth, Operation and Technology in E-Commerce Platforms in Mexico.Análisis del Crecimiento del Tráfico, Funcionamiento y Tecnología en las Plataformas E-Commerce en México.Monreal Pitones, Luis EduardoComercio electrónicoTiendas en líneaSEOCMSMarketing digital.E-commerceOnline storesSEOCMSDigital marketing.OBJECTIVE: Compare the growth of traffic, technology, and interaction in online stores in Mexico in periods after 2020, as well as the influence of Content Management Systems [CMS] on the organic positioning of online stores created with these platforms. MATERIAL AND METHOD: A mixed approach was used, combining quantitative and qualitative methods. The quantitative part measures metrics such as traffic, speed, and interaction on e-commerce platforms in Mexico. The qualitative part focuses on investigating the technology used on these platforms. RESULTS: The most used CMS in Mexico are Wix, WooCommerce, Shopify, Prestashop, Mercadoshops, and Magento. The average duration on site varies by platform, and the bounce rate also differs between CMS. Variability is seen in the mobile and desktop site optimization scores on each CMS platform. CONCLUSIONS: Organic traffic and interaction on online stores are influenced by the CMS used. The duration of the visit, the number of pages visited, and the bounce rate are important indicators to evaluate the success of each store. OBJETIVO: Comparar el crecimiento del tráfico, tecnología e interacción en las tiendas en línea en México en períodos posteriores al año 2020, así como la influencia de los Sistemas de Gestión de Contenidos (CMS) en el posicionamiento orgánico de las tiendas en línea creadas con estas plataformas. MATERIAL Y MÉTODO: Se utilizó un enfoque mixto, combinando métodos cuantitativos y cualitativos. La parte cuantitativa mide métricas como el tráfico, velocidad e interacción en las plataformas de comercio electrónico en México. La parte cualitativa, se centra en investigar la tecnología utilizada en dichas plataformas. RESULTADOS: Los CMS más utilizados en México son Wix, WooCommerce, Shopify, Prestashop, Mercadoshops y Magento. La duración promedio en el sitio varía según la plataforma, y la tasa de rebote también difiere entre los CMS. Se observa variabilidad en la calificación de la optimización para dispositivos móviles y sitios de escritorio en cada plataforma CMS. CONCLUSIONES: El tráfico orgánico y la interacción en las tiendas en línea están influenciados por el CMS utilizado. La duración de visita, el número de páginas visitadas y la tasa de rebote, son indicadores importantes para evaluar el éxito de cada tienda. Universidad Juárez Autónoma de Tabasco2023-10-09info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistahitos.ujat.mx/hitos/article/view/605810.19136/hitos.a29n85.6058HITOS DE CIENCIAS ECONÓMICO ADMINISTRATIVAS; Vol. 29 No. 85 (2023); 375-391Hitos de Ciencias Económico Administrativas; Vol. 29 Núm. 85 (2023); 375-3912448-4733reponame:Hitos de Ciencias Económico Administrativasinstname:UNIVERSIDAD AUTÓNOMA DE TABASCOinstacron:UJATeshttps://revistahitos.ujat.mx/hitos/article/view/6058/4470Derechos de autor 2023 Universidad Juárez Autónoma de Tabascohttps://creativecommons.org/licenses/by-nc-sa/4.0info:eu-repo/semantics/openAccessoai:revistahitos.ujat.mx:article/60582026-01-29T18:49:05Z |
| dc.title.none.fl_str_mv |
Analysis of Traffic Growth, Operation and Technology in E-Commerce Platforms in Mexico. Análisis del Crecimiento del Tráfico, Funcionamiento y Tecnología en las Plataformas E-Commerce en México. |
| title |
Analysis of Traffic Growth, Operation and Technology in E-Commerce Platforms in Mexico. |
| spellingShingle |
Analysis of Traffic Growth, Operation and Technology in E-Commerce Platforms in Mexico. Monreal Pitones, Luis Eduardo Comercio electrónico Tiendas en línea SEO CMS Marketing digital. E-commerce Online stores SEO CMS Digital marketing. |
| title_short |
Analysis of Traffic Growth, Operation and Technology in E-Commerce Platforms in Mexico. |
| title_full |
Analysis of Traffic Growth, Operation and Technology in E-Commerce Platforms in Mexico. |
| title_fullStr |
Analysis of Traffic Growth, Operation and Technology in E-Commerce Platforms in Mexico. |
| title_full_unstemmed |
Analysis of Traffic Growth, Operation and Technology in E-Commerce Platforms in Mexico. |
| title_sort |
Analysis of Traffic Growth, Operation and Technology in E-Commerce Platforms in Mexico. |
| dc.creator.none.fl_str_mv |
Monreal Pitones, Luis Eduardo |
| author |
Monreal Pitones, Luis Eduardo |
| author_facet |
Monreal Pitones, Luis Eduardo |
| author_role |
author |
| dc.subject.none.fl_str_mv |
Comercio electrónico Tiendas en línea SEO CMS Marketing digital. E-commerce Online stores SEO CMS Digital marketing. |
| topic |
Comercio electrónico Tiendas en línea SEO CMS Marketing digital. E-commerce Online stores SEO CMS Digital marketing. |
| description |
OBJECTIVE: Compare the growth of traffic, technology, and interaction in online stores in Mexico in periods after 2020, as well as the influence of Content Management Systems [CMS] on the organic positioning of online stores created with these platforms. MATERIAL AND METHOD: A mixed approach was used, combining quantitative and qualitative methods. The quantitative part measures metrics such as traffic, speed, and interaction on e-commerce platforms in Mexico. The qualitative part focuses on investigating the technology used on these platforms. RESULTS: The most used CMS in Mexico are Wix, WooCommerce, Shopify, Prestashop, Mercadoshops, and Magento. The average duration on site varies by platform, and the bounce rate also differs between CMS. Variability is seen in the mobile and desktop site optimization scores on each CMS platform. CONCLUSIONS: Organic traffic and interaction on online stores are influenced by the CMS used. The duration of the visit, the number of pages visited, and the bounce rate are important indicators to evaluate the success of each store. |
| publishDate |
2023 |
| dc.date.none.fl_str_mv |
2023-10-09 |
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info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
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article |
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publishedVersion |
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https://revistahitos.ujat.mx/hitos/article/view/6058 10.19136/hitos.a29n85.6058 |
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https://revistahitos.ujat.mx/hitos/article/view/6058 |
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10.19136/hitos.a29n85.6058 |
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es |
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es |
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https://revistahitos.ujat.mx/hitos/article/view/6058/4470 |
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Derechos de autor 2023 Universidad Juárez Autónoma de Tabasco https://creativecommons.org/licenses/by-nc-sa/4.0 info:eu-repo/semantics/openAccess |
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Derechos de autor 2023 Universidad Juárez Autónoma de Tabasco https://creativecommons.org/licenses/by-nc-sa/4.0 |
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openAccess |
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application/pdf |
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Universidad Juárez Autónoma de Tabasco |
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Universidad Juárez Autónoma de Tabasco |
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HITOS DE CIENCIAS ECONÓMICO ADMINISTRATIVAS; Vol. 29 No. 85 (2023); 375-391 Hitos de Ciencias Económico Administrativas; Vol. 29 Núm. 85 (2023); 375-391 2448-4733 reponame:Hitos de Ciencias Económico Administrativas instname:UNIVERSIDAD AUTÓNOMA DE TABASCO instacron:UJAT |
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UNIVERSIDAD AUTÓNOMA DE TABASCO |
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UJAT |
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UJAT |
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Hitos de Ciencias Económico Administrativas |
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Hitos de Ciencias Económico Administrativas |
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