Representations of Latinos in a Democratic Party Campaign in the United States: Identity Ownership, Narratives, and Values
In the 2016 United States presidential election, candidates Trump and Clinton embraced the demands of certain social groups and in this way, politically and symbolically, chose to “own” the social identities of these groups. Trump decided to attack the Latino community, while Clinton positioned hers...
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2022 |
| País: | México |
| Institución: | Instituto Tecnológico y de Estudios Superiores de Occidente |
| Repositorio: | Repositorio Institucional del ITESO |
| Idioma: | inglés |
| OAI Identifier: | oai:rei.iteso.mx:11117/8058 |
| Acceso en línea: | https://hdl.handle.net/11117/8058 |
| Access Level: | acceso abierto |
| Palabra clave: | 2016 United States Presidential Election Clinton’s Campaign Narrative Analysis Political Values Latinos Elección Presidencial de Estados Unidos 2016 Campana de Clinton Análisis Narrativo Valores Políticos Comunicación Política Campañas Políticas |
| Sumario: | In the 2016 United States presidential election, candidates Trump and Clinton embraced the demands of certain social groups and in this way, politically and symbolically, chose to “own” the social identities of these groups. Trump decided to attack the Latino community, while Clinton positioned herself as an advocate for this community. This article presents the results of a social narrative analysis of the values that Clinton and her team used to reach out to Latino communities during the 2016 election. The Spanish-language messages produced by the Democratic campaign compose the sample, which includes blog posts, Facebook posts, tweets, and television ads. Clinton’s campaign produced narratives about who the “good Latinos” are and, consequently, the “good immigrants” while at the same time promoting values such as globalism, cosmopolitanism, and multiculturalism. Paradoxically, these narratives and values failed to portray Latinos’ diversity because they left out this community’s historical, social, and cultural complexity. |
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