La recepción de la imagen de las mujeres en los medios: una aproximación cualitativa
This article aims to analyse the results of an investigation into the use of female gender stereotypes present in the media. We are interested in knowing what the gender stereotypes that women are valued as discriminatory and which regarded as positive practices regarding the image of women in socie...
| Autores: | , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2015 |
| País: | México |
| Institución: | UNIVERSIDAD DE GUADALAJARA |
| Repositorio: | Comunicación y Sociedad |
| Idioma: | español |
| OAI Identifier: | oai:comunicacionysociedad.cucsh.udg.mx:article/1845 |
| Acceso en línea: | https://www.comunicacionysociedad.cucsh.udg.mx/index.php/comsoc/article/view/1845 |
| Access Level: | acceso abierto |
| Palabra clave: | gender studies audiences advertising gender stereotypes reception estudios de género audiencias recepción estereotipos de género |
| Sumario: | This article aims to analyse the results of an investigation into the use of female gender stereotypes present in the media. We are interested in knowing what the gender stereotypes that women are valued as discriminatory and which regarded as positive practices regarding the image of women in society. We intend to generate patterns of knowledge in three areas: in the perception and consideration of citizenship in front of the media contents, understand the social participation about media content and the valuation strategy, effectiveness and other actions that can help improve the representation of women in the media. |
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