Modeling territorial attractiveness in the metropolis
This article is a theoretical-methodological review of Territorial Attractiveness for the construction of a qualitative model. The aforementioned is one of the main contributions of this research, which is built on the basis of the revised literature. There is little bibliography on the subject: “th...
| Autores: | , , |
|---|---|
| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2019 |
| País: | México |
| Institución: | UNIVERSIDAD AUTÓNOMA DE NUEVO LEÓN |
| Repositorio: | Política, Globalidad y Ciudadanía |
| Idioma: | inglés |
| OAI Identifier: | oai:revpoliticas.uanl.mx:article/122 |
| Acceso en línea: | https://revpoliticas.uanl.mx/index.php/RPGyC/article/view/122 |
| Access Level: | acceso abierto |
| Palabra clave: | City Marketing Competitive Cities Metropolitan Areas Territorial Attractiveness Urban Areas. Atractividad territorial Mercadotecnia de ciudades Metrópolis Desarrollo urbano Planificación urbana. |
| Sumario: | This article is a theoretical-methodological review of Territorial Attractiveness for the construction of a qualitative model. The aforementioned is one of the main contributions of this research, which is built on the basis of the revised literature. There is little bibliography on the subject: “the study of the metropolis analyzed from the Territorial Attractiveness and the marketing of cities.” Therefore, the discussions presented in the article come from other territories, it should also be noted that studying the metropolis from the marketing point view is an area that is not very dabbled at present in Mexico; nevertheless this could represent truly significant changes if the use of these tools is enhanced. The conduct of this research was inductive in nature, taking a descriptive and analytical qualitative approach through the application of the modeling technique, which dates back from 2015 to 2018 taking four perspectives of Territorial Attractiveness. Among the important findings, it can be indicated that metropolitan areas have their own characteristics and can consciously position themselves in the minds of their citizens, public servants, tourists, investors and human capital through the adoption of a metropolitan city brand. On top of that, it assumes that all cities, including metropolises, can develop positioning strategies from competitiveness and marketing with a view to inserting themselves in the international environment. |
|---|