Use of quantitative methods in the study of cultural goods consumption in popular sectors within the city of Mexicali, B.C.
In this work, a brief of the methodology used in the study of cultural goods consumption among popular sector of Mexicali is presented. It includes three phases: a survey (quantitative method), a typology established from a multivariate analysis (data mining), and interviews with selected type-cases...
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2007 |
| País: | México |
| Institución: | UNIVERSIDAD AUTÓNOMA DE BAJA CALIFORNIA |
| Repositorio: | Estudios Fronterizos |
| Idioma: | español |
| OAI Identifier: | oai:ojs.localhost:article/189 |
| Acceso en línea: | https://ref.uabc.mx/ojs/index.php/ref/article/view/189 |
| Access Level: | acceso abierto |
| Palabra clave: | cultural consumption cultural goods methodology typology culture border Social sciences Prices Competition(Competence) Capitalism The small and medium companies Craftsmen Crafts Trades(Offices) Trade Anthropology Ethnology Processes of culture and cultural consumo cultural bienes culturales metodología tipología cultura frontera Ciencias Sociales Precio Competencia Capitalismo Las pequeñas y medianas empresas Artesanos Artesanías Oficios Comercio Antropología Etnología Procesos de cultura y culturales |
| Sumario: | In this work, a brief of the methodology used in the study of cultural goods consumption among popular sector of Mexicali is presented. It includes three phases: a survey (quantitative method), a typology established from a multivariate analysis (data mining), and interviews with selected type-cases (qualitative method) all of which are analyzed from a multidimensional perspective whose categories retrieve marketing findings such as consumption visions (Phillips, Olson and Baumgartner, 1995) and conflict resolution strategies (Kwai-Choi and Collins, 2000) applied in the process of decision-making. It also draws from sociology (Thompson, 1990; Bourdieu, 1984) in order to identify reproductive aspects of consumption related to educative capital and social origin, and to deal with symbolic evaluation strategies of legitimate cultural goods. |
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