Cyberjournalism and participation: taxonomy of interactivity in digital media
Digital media have enhanced the user-media-content relationship. Now the challenge for cyberjournalism is to encourage audience participation and engagement, which is why interactivity is essential. To distinguish between the types of interactivity that can be applied in journalism, we analyzed 23 p...
| Autores: | , , , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2022 |
| País: | México |
| Institución: | UNIVERSIDAD DE GUADALAJARA |
| Repositorio: | Comunicación y Sociedad |
| Idioma: | español inglés |
| OAI Identifier: | oai:comunicacionysociedad.cucsh.udg.mx:article/8192 |
| Acceso en línea: | https://www.comunicacionysociedad.cucsh.udg.mx/index.php/comsoc/article/view/e8192 |
| Access Level: | acceso abierto |
| Palabra clave: | Cyberjournalism Cybermedia Interactivity Interactivity levels Active participation Ciberperiodismo Cibermedios Interactividad Niveles de interactividad Participación activa Ciberjornalismo Cibermídia Interatividade Níveis de interatividade Participação ativa |
| Sumario: | Digital media have enhanced the user-media-content relationship. Now the challenge for cyberjournalism is to encourage audience participation and engagement, which is why interactivity is essential. To distinguish between the types of interactivity that can be applied in journalism, we analyzed 23 publications from the world’s most subscribed cybermedia. We found that the most used types of interactivity are personalization and social. But generative and navigational interactivity, with augmented reality and immersion, are almost non-existent, thus being challenges for the sector. |
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