Rick Bayless como vampiro cultural en la teleserie Mexico: One Plate at a Time

In Mexico, One Plate at a Time, Rick Bayless presents himself as a tour guide who exports an idealized version of Mexican culture for the U.S. bourgeois seeking an escape from his/her banal work-driven existence. Viewers can see Marx’s “commodity fetishism” and Žižek’s cultural vampirism, since Bayl...

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Detalles Bibliográficos
Autor: R. Holzman, Andrew
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2018
País:México
Institución:Universidad Nacional Autónoma de México
Repositorio:Memoria Institucional CISAN, Repositorio Institucional, UNAM
Idioma:español
OAI Identifier:oai:ru.micisan.unam.mx:123456789/22079
Acceso en línea:https://ru.micisan.unam.mx/handle/123456789/22079
http://dx.doi.org/10.22201/cisan.24487228e.2018.2.345
Access Level:acceso abierto
Palabra clave:CIENCIAS SOCIALES
5
commodity fetishism
cultural appropriation
Rick Bayless
cultural capital
taste discrimination
fetichismo de mercancías
apropiación cultural
capital cultural
distinción por gusto
Descripción
Sumario:In Mexico, One Plate at a Time, Rick Bayless presents himself as a tour guide who exports an idealized version of Mexican culture for the U.S. bourgeois seeking an escape from his/her banal work-driven existence. Viewers can see Marx’s “commodity fetishism” and Žižek’s cultural vampirism, since Bayless acts like a “vampire” by sucking Mexico’s cultural heritage up and ripping its gastronomy out of its local context, making the complicated geopolitical relationship between both cultures invisible. To corroborate this, the author juxtaposes the representation of gastronomical products with historical-anthropological sources to trace their trajectory of commercialization.