Rick Bayless como vampiro cultural en la teleserie Mexico: One Plate at a Time
In Mexico, One Plate at a Time, Rick Bayless presents himself as a tour guide who exports an idealized version of Mexican culture for the U.S. bourgeois seeking an escape from his/her banal work-driven existence. Viewers can see Marx’s “commodity fetishism” and Žižek’s cultural vampirism, since Bayl...
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2018 |
| País: | México |
| Institución: | Universidad Nacional Autónoma de México |
| Repositorio: | Memoria Institucional CISAN, Repositorio Institucional, UNAM |
| Idioma: | español |
| OAI Identifier: | oai:ru.micisan.unam.mx:123456789/22079 |
| Acceso en línea: | https://ru.micisan.unam.mx/handle/123456789/22079 http://dx.doi.org/10.22201/cisan.24487228e.2018.2.345 |
| Access Level: | acceso abierto |
| Palabra clave: | CIENCIAS SOCIALES 5 commodity fetishism cultural appropriation Rick Bayless cultural capital taste discrimination fetichismo de mercancías apropiación cultural capital cultural distinción por gusto |
| Sumario: | In Mexico, One Plate at a Time, Rick Bayless presents himself as a tour guide who exports an idealized version of Mexican culture for the U.S. bourgeois seeking an escape from his/her banal work-driven existence. Viewers can see Marx’s “commodity fetishism” and Žižek’s cultural vampirism, since Bayless acts like a “vampire” by sucking Mexico’s cultural heritage up and ripping its gastronomy out of its local context, making the complicated geopolitical relationship between both cultures invisible. To corroborate this, the author juxtaposes the representation of gastronomical products with historical-anthropological sources to trace their trajectory of commercialization. |
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