Elecciones, medios y publicidad política en América Latina: los claroscuros de su regulación
As an inevitable consequence of the increasing media promotion observed in the development of the electoral campaigns, political marketing research, specifically the use of the televised political publicity, has ended up prevailing as the fundamental instrument to which the strategies of campaign of...
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2015 |
| País: | México |
| Institución: | UNIVERSIDAD DE GUADALAJARA |
| Repositorio: | Comunicación y Sociedad |
| Idioma: | español |
| OAI Identifier: | oai:comunicacionysociedad.cucsh.udg.mx:article/1633 |
| Acceso en línea: | https://www.comunicacionysociedad.cucsh.udg.mx/index.php/comsoc/article/view/1633 |
| Access Level: | acceso abierto |
| Palabra clave: | electoral laws political advertising electoral campaigns legislación electoral publicidad política campañas electorales |
| Sumario: | As an inevitable consequence of the increasing media promotion observed in the development of the electoral campaigns, political marketing research, specifically the use of the televised political publicity, has ended up prevailing as the fundamental instrument to which the strategies of campaign of the political parties in the democratic countries adjust. The intention of the present work is to analyze from a comparative perspective the regulation that has been established with respect to the promotional characteristics of the campaigns, particularly with respect to political publicity, in elections of 19 Latin American countries that were taking place in 2006. |
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