Well-Known and Famous Brands Protection in Andean Community of Nations (ACN)

Apart from making the difference between competitor’s products and ser-vices, trademarks provide prestige. In this way, the legal institutions of Well-Known and Famous Brands emerge. These brands require a higher legal protection than the required for common brands. However, there is great confusion...

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Detalles Bibliográficos
Autor: Magaña Rufino, José Manuel
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2020
País:México
Institución:UNIVERSIDAD NACIONAL AUTÓNOMA DE MÉXICO
Repositorio:Boletín Mexicano de Derecho Comparado
Idioma:español
OAI Identifier:oai:ojs.pkp.sfu.ca:article/15229
Acceso en línea:https://revistas.juridicas.unam.mx/index.php/derecho-comparado/article/view/15229
Access Level:acceso abierto
Palabra clave:Industrial Property
Well Known brands
Famous Brands
ACN Law
486 ACN Law
propiedad industrial
marcas notorias
marcas renombradas
marcas famosas
legislación CAN
Decisión 486 CAN
Descripción
Sumario:Apart from making the difference between competitor’s products and ser-vices, trademarks provide prestige. In this way, the legal institutions of Well-Known and Famous Brands emerge. These brands require a higher legal protection than the required for common brands. However, there is great confusion at the international level with respect to the wording and legal protection of these kind of brands. This paper is intended to provide elements to clarify concepts related to this legal institutions, based on the applicable provisions within the Andean Community of Nations (ACN), as well as to analyze the legal protection hereof, and possible rec-ommendations addressed to improve such legal protection.