Wine Tourism and Wine Marketing in Family-Owned Micro Wineries in Guadalupe Valley, Mexico

Given the importance of the wine sector in Baja California, Mexico, the purpose of this research is to explore the tourism and marketing characteristics of family-owned micro wineries with a production of no more than 5,000 annual/boxes of wine from the Guadalupe Valley, and to identify the socio-de...

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Authors: ADRIAN GARCÍA FERNÁNDEZ, LINO MERAZ RUIZ, EDUARDO RAÚL DÍAZ GÓMEZ
Format: article
Status:Published version
Publication Date:2018
Country:México
Institution:Universidad Autónoma de Baja California
Repository:Redalyc-UABC
OAI Identifier:oai:redalyc.org:473557643004
Online Access:https://www.redalyc.org/articulo.oa?id=473557643004
https://www.redalyc.org/journal/4735/473557643004/
https://www.redalyc.org/journal/4735/473557643004/html/
https://www.redalyc.org/journal/4735/473557643004/473557643004.epub
https://www.redalyc.org/journal/4735/473557643004/movil
https://doi.org/10.18226/21789061.v10i4p690
Access Level:Open access
Keyword:Estudios de Turismo
Mexico
Marketing
Wine Tourism
Baja California
Small Family Wineries
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spelling Wine Tourism and Wine Marketing in Family-Owned Micro Wineries in Guadalupe Valley, MexicoADRIAN GARCÍA FERNÁNDEZLINO MERAZ RUIZEDUARDO RAÚL DÍAZ GÓMEZEstudios de TurismoMexicoMarketingWine TourismBaja CaliforniaSmall Family WineriesGiven the importance of the wine sector in Baja California, Mexico, the purpose of this research is to explore the tourism and marketing characteristics of family-owned micro wineries with a production of no more than 5,000 annual/boxes of wine from the Guadalupe Valley, and to identify the socio-demographic consumption parameters. Based on the results, recommendations were made with the cautionary note that more research is needed to address the gap of information that exists in this topic. The research design was a mixed one, qualitative and quantitative, in which a convenience sample of 200 visitors to the Guadalupe Valley were surveyed, and 17 experts in the domain area were interviewed, which allowed to gather data about wine shopping behavior, wine marketing, wine tourism and country background. The results indicated the existence of a significant relationship between dependent and independent variables using Chi Square analysis in SPSS (type of wine + frequency of consumption, type of retailer and willingness to pay). Additionally, a large number of smaller, family-owned wineries, that have limited production runs, and diversify their services via restaurant and boutique type lodging, was uncovered. Conclusions are drawn and implications discussed.Universidade de Caxias do Sul2018info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdf2178-9061https://www.redalyc.org/articulo.oa?id=473557643004https://www.redalyc.org/journal/4735/473557643004/https://www.redalyc.org/journal/4735/473557643004/html/https://www.redalyc.org/journal/4735/473557643004/473557643004.epubhttps://www.redalyc.org/journal/4735/473557643004/movilhttps://doi.org/10.18226/21789061.v10i4p690Rosa dos Ventos (Brasil) Num.4 Vol.10reponame:Redalyc-UABCinstname:Universidad Autónoma de Baja Californiainstacron:UABCenhttp://www.redalyc.org/revista.oa?id=4735Rosa dos Ventosinfo:eu-repo/semantics/openAccessoai:redalyc.org:4735576430042024-08-23T15:28:17Z
dc.title.none.fl_str_mv Wine Tourism and Wine Marketing in Family-Owned Micro Wineries in Guadalupe Valley, Mexico
title Wine Tourism and Wine Marketing in Family-Owned Micro Wineries in Guadalupe Valley, Mexico
spellingShingle Wine Tourism and Wine Marketing in Family-Owned Micro Wineries in Guadalupe Valley, Mexico
ADRIAN GARCÍA FERNÁNDEZ
Estudios de Turismo
Mexico
Marketing
Wine Tourism
Baja California
Small Family Wineries
title_short Wine Tourism and Wine Marketing in Family-Owned Micro Wineries in Guadalupe Valley, Mexico
title_full Wine Tourism and Wine Marketing in Family-Owned Micro Wineries in Guadalupe Valley, Mexico
title_fullStr Wine Tourism and Wine Marketing in Family-Owned Micro Wineries in Guadalupe Valley, Mexico
title_full_unstemmed Wine Tourism and Wine Marketing in Family-Owned Micro Wineries in Guadalupe Valley, Mexico
title_sort Wine Tourism and Wine Marketing in Family-Owned Micro Wineries in Guadalupe Valley, Mexico
dc.creator.none.fl_str_mv ADRIAN GARCÍA FERNÁNDEZ
LINO MERAZ RUIZ
EDUARDO RAÚL DÍAZ GÓMEZ
author ADRIAN GARCÍA FERNÁNDEZ
author_facet ADRIAN GARCÍA FERNÁNDEZ
LINO MERAZ RUIZ
EDUARDO RAÚL DÍAZ GÓMEZ
author_role author
author2 LINO MERAZ RUIZ
EDUARDO RAÚL DÍAZ GÓMEZ
author2_role author
author
dc.subject.none.fl_str_mv Estudios de Turismo
Mexico
Marketing
Wine Tourism
Baja California
Small Family Wineries
topic Estudios de Turismo
Mexico
Marketing
Wine Tourism
Baja California
Small Family Wineries
description Given the importance of the wine sector in Baja California, Mexico, the purpose of this research is to explore the tourism and marketing characteristics of family-owned micro wineries with a production of no more than 5,000 annual/boxes of wine from the Guadalupe Valley, and to identify the socio-demographic consumption parameters. Based on the results, recommendations were made with the cautionary note that more research is needed to address the gap of information that exists in this topic. The research design was a mixed one, qualitative and quantitative, in which a convenience sample of 200 visitors to the Guadalupe Valley were surveyed, and 17 experts in the domain area were interviewed, which allowed to gather data about wine shopping behavior, wine marketing, wine tourism and country background. The results indicated the existence of a significant relationship between dependent and independent variables using Chi Square analysis in SPSS (type of wine + frequency of consumption, type of retailer and willingness to pay). Additionally, a large number of smaller, family-owned wineries, that have limited production runs, and diversify their services via restaurant and boutique type lodging, was uncovered. Conclusions are drawn and implications discussed.
publishDate 2018
dc.date.none.fl_str_mv 2018
dc.type.none.fl_str_mv info:eu-repo/semantics/publishedVersion
info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv 2178-9061
https://www.redalyc.org/articulo.oa?id=473557643004
https://www.redalyc.org/journal/4735/473557643004/
https://www.redalyc.org/journal/4735/473557643004/html/
https://www.redalyc.org/journal/4735/473557643004/473557643004.epub
https://www.redalyc.org/journal/4735/473557643004/movil
https://doi.org/10.18226/21789061.v10i4p690
identifier_str_mv 2178-9061
url https://www.redalyc.org/articulo.oa?id=473557643004
https://www.redalyc.org/journal/4735/473557643004/
https://www.redalyc.org/journal/4735/473557643004/html/
https://www.redalyc.org/journal/4735/473557643004/473557643004.epub
https://www.redalyc.org/journal/4735/473557643004/movil
https://doi.org/10.18226/21789061.v10i4p690
dc.language.none.fl_str_mv en
language_invalid_str_mv en
dc.relation.none.fl_str_mv http://www.redalyc.org/revista.oa?id=4735
dc.rights.none.fl_str_mv Rosa dos Ventos
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Rosa dos Ventos
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade de Caxias do Sul
publisher.none.fl_str_mv Universidade de Caxias do Sul
dc.source.none.fl_str_mv Rosa dos Ventos (Brasil) Num.4 Vol.10
reponame:Redalyc-UABC
instname:Universidad Autónoma de Baja California
instacron:UABC
instname_str Universidad Autónoma de Baja California
instacron_str UABC
institution UABC
reponame_str Redalyc-UABC
collection Redalyc-UABC
repository.name.fl_str_mv
repository.mail.fl_str_mv
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