From the orchestra to the new spaces for cinema. Online systems for film distribution
It is proposed an exploratory study which examines the new online film distribution systems in Spain (iptv, Smart tv and content portals) and the changes in the roles of the different sectors involved in the marketing. It will be shown that this is a model which seeks to adapt to the demand, increas...
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2015 |
| País: | México |
| Institución: | UNIVERSIDAD DE GUADALAJARA |
| Repositorio: | Comunicación y Sociedad |
| Idioma: | español |
| OAI Identifier: | oai:comunicacionysociedad.cucsh.udg.mx:article/2527 |
| Acceso en línea: | https://www.comunicacionysociedad.cucsh.udg.mx/index.php/comsoc/article/view/2527 |
| Access Level: | acceso abierto |
| Palabra clave: | Cinema online distribution IPTV Smart tv content portals Cine distribución online portales de contenido |
| Sumario: | It is proposed an exploratory study which examines the new online film distribution systems in Spain (iptv, Smart tv and content portals) and the changes in the roles of the different sectors involved in the marketing. It will be shown that this is a model which seeks to adapt to the demand, increasingly diverse, of the spectator-user, which is still under construction. |
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