The role of emotions in encouraging consumerism. Analysis of a religious radio program

Emotions are present in practically every activity that we carry out. In religious discourse emotions, affections and feelings constitute ways of binding communities and providing ways of communicating and remaining united. In this article we discuss how emotions are mobilized in a religious radio p...

Descripción completa

Detalles Bibliográficos
Autores: Gutiérrez Vidrio, Silvia, Reyna Ruiz, Margarita
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2014
País:México
Institución:UNIVERSIDAD DE GUADALAJARA
Repositorio:Comunicación y Sociedad
Idioma:español
OAI Identifier:oai:comunicacionysociedad.cucsh.udg.mx:article/66
Acceso en línea:https://www.comunicacionysociedad.cucsh.udg.mx/index.php/comsoc/article/view/66
Access Level:acceso abierto
Palabra clave:Emotion
discourse
religion
consumption
radio
Emoción
discurso
religión
consumo
Descripción
Sumario:Emotions are present in practically every activity that we carry out. In religious discourse emotions, affections and feelings constitute ways of binding communities and providing ways of communicating and remaining united. In this article we discuss how emotions are mobilized in a religious radio program with a specific characteristic: the offer to the public of an emotional experience through the acquisition of a product.