Persuasive way of values in television advertising
This article analyzes the inclusion of values in televised political propaganda during the Spain General Election Campaigns in 2008 and 2011. An analysis based in argumentative rhetoric is made, in which categories are configured with the objective to identify values on each spot and its relation to...
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2016 |
| País: | México |
| Institución: | UNIVERSIDAD DE GUADALAJARA |
| Repositorio: | Comunicación y Sociedad |
| Idioma: | español |
| OAI Identifier: | oai:comunicacionysociedad.cucsh.udg.mx:article/2764 |
| Acceso en línea: | https://www.comunicacionysociedad.cucsh.udg.mx/index.php/comsoc/article/view/2764 |
| Access Level: | acceso abierto |
| Palabra clave: | Political propaganda values commercial advertising spot television Propaganda política valores publicidad comercial televisión |
| Sumario: | This article analyzes the inclusion of values in televised political propaganda during the Spain General Election Campaigns in 2008 and 2011. An analysis based in argumentative rhetoric is made, in which categories are configured with the objective to identify values on each spot and its relation to the persuasive process. |
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