CORPORATE SOCIAL RESPONSIBILITY IN THE PYME´S

Companies today know that success depends not only on the obtaining of utilities, but is required to contribute with all those involved in them to make them more competitive and cope with the changes of today's globalized markets. The research work is performed under a methodological approach o...

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Detalles Bibliográficos
Autores: Encinas Meléndrez, Leticia del Carmen, Zolano Sánchez, María Lizett, Durán Acosta, Martín Guillermo
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2016
País:México
Institución:UNIVERSIDAD DE SONORA
Repositorio:Trascender, Contabilidad y Gestión
Idioma:español
OAI Identifier:oai:oai.trascender.unison.mx:article/41
Acceso en línea:https://trascender.unison.mx/index.php/trascender/article/view/41
Access Level:acceso abierto
Palabra clave:Responsabilidad social empresarial
PYMES
Empresa socialmente responsable
Empresas
Corporate social resposability
Socially responsible company
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spelling CORPORATE SOCIAL RESPONSIBILITY IN THE PYME´S Responsabilidad Social Empresarial (RSE) en las PYME’SEncinas Meléndrez, Leticia del CarmenZolano Sánchez, María LizettDurán Acosta, Martín GuillermoResponsabilidad social empresarialPYMESEmpresa socialmente responsableEmpresasCorporate social resposabilityPYMESSocially responsible companyCompanies today know that success depends not only on the obtaining of utilities, but is required to contribute with all those involved in them to make them more competitive and cope with the changes of today's globalized markets. The research work is performed under a methodological approach of crosscutting, taking as a reference the PyME´s that currently apply CSR and which are affiliated to CANACINTRA in Hermosillo, Sonora. The objective of this research is to know whether the policies and practices of CSR influence success of their businesses. The results show that, for the majority of the participants, CSR is to improve the quality of life for staff and the contribution to the society. However, their actions are mainly aimed towards the treatment and image to the customer, in order to sell more. There are few that referred to the care and preservation of the environment or the subject of philanthropy. In any of the companies met the full concept, so not may call themselves socially responsible in the broad and strict sense of its meaning.Las empresas de hoy saben que el éxito no depende sólo de la obtención de utilidades, sino que se requiere contribuir con todos los que participan en ellas para hacerlas más competitivas y enfrentar los cambios de los actuales mercados globalizados. El trabajo de investigación se realiza bajo un enfoque metodológico de corte transversal, tomando como referencia las PyME´s que actualmente aplican RSE y que se encuentran afiliadas a CANACINTRA en Hermosillo, Sonora. El objetivo de esta investigación es conocer si las políticas y prácticas de RSE influyen en éxito de sus negocios. Los resultados muestran que, para la mayoría de los participantes, RSE es mejorar la calidad de vida del personal y la contribución a la sociedad. Sin embargo, sus acciones se orientan principalmente hacia el trato e imagen ante el cliente, con el objetivo de vender más. Son pocos los que se refirieron al cuidado y preservación del medioambiente o al tema de la filantropía. En ninguna de las empresas se cumple el concepto completo, por lo que no pueden llamarse socialmente responsables en el sentido amplio y estricto de su significado.Universidad de Sonora2016-12-31info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionEvaluado por paresapplication/pdfhttps://trascender.unison.mx/index.php/trascender/article/view/4110.36791/tcg.v0i3.41TRASCENDER, CONTABILIDAD Y GESTIÓN; No. 3 (2016): TRASCENDER, CONTABILIDAD Y GESTIÓN; 2-13TRASCENDER, CONTABILIDAD Y GESTIÓN; Núm. 3 (2016): TRASCENDER, CONTABILIDAD Y GESTIÓN; 2-132448-6388reponame:Trascender, Contabilidad y Gestióninstname:UNIVERSIDAD DE SONORAinstacron:UNISONspahttps://trascender.unison.mx/index.php/trascender/article/view/41/39Derechos de autor 2016 Leticia del Carmen Encinas Meléndrez, María Lizett Zolano Sánchez, Martín Guillermo Durán Acostahttps://creativecommons.org/licenses/by-nc-nd/4.0info:eu-repo/semantics/openAccessoai:oai.trascender.unison.mx:article/412024-08-19T19:06:53Z
dc.title.none.fl_str_mv CORPORATE SOCIAL RESPONSIBILITY IN THE PYME´S
Responsabilidad Social Empresarial (RSE) en las PYME’S
title CORPORATE SOCIAL RESPONSIBILITY IN THE PYME´S
spellingShingle CORPORATE SOCIAL RESPONSIBILITY IN THE PYME´S
Encinas Meléndrez, Leticia del Carmen
Responsabilidad social empresarial
PYMES
Empresa socialmente responsable
Empresas
Corporate social resposability
PYMES
Socially responsible company
title_short CORPORATE SOCIAL RESPONSIBILITY IN THE PYME´S
title_full CORPORATE SOCIAL RESPONSIBILITY IN THE PYME´S
title_fullStr CORPORATE SOCIAL RESPONSIBILITY IN THE PYME´S
title_full_unstemmed CORPORATE SOCIAL RESPONSIBILITY IN THE PYME´S
title_sort CORPORATE SOCIAL RESPONSIBILITY IN THE PYME´S
dc.creator.none.fl_str_mv Encinas Meléndrez, Leticia del Carmen
Zolano Sánchez, María Lizett
Durán Acosta, Martín Guillermo
author Encinas Meléndrez, Leticia del Carmen
author_facet Encinas Meléndrez, Leticia del Carmen
Zolano Sánchez, María Lizett
Durán Acosta, Martín Guillermo
author_role author
author2 Zolano Sánchez, María Lizett
Durán Acosta, Martín Guillermo
author2_role author
author
dc.subject.none.fl_str_mv Responsabilidad social empresarial
PYMES
Empresa socialmente responsable
Empresas
Corporate social resposability
PYMES
Socially responsible company
topic Responsabilidad social empresarial
PYMES
Empresa socialmente responsable
Empresas
Corporate social resposability
PYMES
Socially responsible company
description Companies today know that success depends not only on the obtaining of utilities, but is required to contribute with all those involved in them to make them more competitive and cope with the changes of today's globalized markets. The research work is performed under a methodological approach of crosscutting, taking as a reference the PyME´s that currently apply CSR and which are affiliated to CANACINTRA in Hermosillo, Sonora. The objective of this research is to know whether the policies and practices of CSR influence success of their businesses. The results show that, for the majority of the participants, CSR is to improve the quality of life for staff and the contribution to the society. However, their actions are mainly aimed towards the treatment and image to the customer, in order to sell more. There are few that referred to the care and preservation of the environment or the subject of philanthropy. In any of the companies met the full concept, so not may call themselves socially responsible in the broad and strict sense of its meaning.
publishDate 2016
dc.date.none.fl_str_mv 2016-12-31
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Evaluado por pares
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv https://trascender.unison.mx/index.php/trascender/article/view/41
10.36791/tcg.v0i3.41
url https://trascender.unison.mx/index.php/trascender/article/view/41
identifier_str_mv 10.36791/tcg.v0i3.41
dc.language.none.fl_str_mv spa
language spa
dc.relation.none.fl_str_mv https://trascender.unison.mx/index.php/trascender/article/view/41/39
dc.rights.none.fl_str_mv https://creativecommons.org/licenses/by-nc-nd/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv https://creativecommons.org/licenses/by-nc-nd/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidad de Sonora
publisher.none.fl_str_mv Universidad de Sonora
dc.source.none.fl_str_mv TRASCENDER, CONTABILIDAD Y GESTIÓN; No. 3 (2016): TRASCENDER, CONTABILIDAD Y GESTIÓN; 2-13
TRASCENDER, CONTABILIDAD Y GESTIÓN; Núm. 3 (2016): TRASCENDER, CONTABILIDAD Y GESTIÓN; 2-13
2448-6388
reponame:Trascender, Contabilidad y Gestión
instname:UNIVERSIDAD DE SONORA
instacron:UNISON
instname_str UNIVERSIDAD DE SONORA
instacron_str UNISON
institution UNISON
reponame_str Trascender, Contabilidad y Gestión
collection Trascender, Contabilidad y Gestión
repository.name.fl_str_mv
repository.mail.fl_str_mv
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score 15,81155

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