Interactivity in Twitter: Effects of party identity on the evaluation of political candidates and on their vote intentions
The purpose of this work is to analyze the extent that users’ party identification affects the way in which they evaluate a political candidate from interacting with her followers in Twitter. The results of an experimental design showed that high-identified users –in contrast to low-identified ones–...
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2017 |
| País: | México |
| Institución: | UNIVERSIDAD DE GUADALAJARA |
| Repositorio: | Comunicación y Sociedad |
| Idioma: | español inglés |
| OAI Identifier: | oai:comunicacionysociedad.cucsh.udg.mx:article/6416 |
| Acceso en línea: | https://www.comunicacionysociedad.cucsh.udg.mx/index.php/comsoc/article/view/6416 |
| Access Level: | acceso abierto |
| Palabra clave: | Interactivity party identity social identity online political participation Interactividad identidad partidista identidad social participación política online |
| Sumario: | The purpose of this work is to analyze the extent that users’ party identification affects the way in which they evaluate a political candidate from interacting with her followers in Twitter. The results of an experimental design showed that high-identified users –in contrast to low-identified ones– assessed their in-group candidate better when her interactivity level was higher. |
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