Findings on the application of Design Thinking in the Monterrey Design Agencies.

Currently there is a lot of information about Design Thinking, but it is vitally important to try to understand how it is really being applied and how it is developed, for this reason the intention of this article is to present the findings that have been discovered when carrying out a non-participa...

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Detalhes bibliográficos
Autor: Mallén Lomas, José Eduardo
Formato: artículo
Estado:Versión publicada
Fecha de publicación:2022
País:México
Recursos:UNIVERSIDAD DE GUADALAJARA
Repositorio:Zincografía
Idioma:español
OAI Identifier:oai:zincografia.cuaad.udg.mx:article/97
Acesso em linha:https://www.zincografia.cuaad.udg.mx/index.php/ZC/article/view/97
Access Level:acceso abierto
Palavra-chave:Design
design Thinking
process
findings
Diseño
design thinking
proceso
hallazgos
Descrição
Resumo:Currently there is a lot of information about Design Thinking, but it is vitally important to try to understand how it is really being applied and how it is developed, for this reason the intention of this article is to present the findings that have been discovered when carrying out a non-participatory observation using and modifying an instrument of performative ethnography to be able to see the details and the way in which the creation or problem solving processes are carried out in the Monterrey design agencies and thus be able to understand the way of acting, but above all the how we respond to a problem and how we solve it. Design agencies serve as that lens to understand and establish the way in which the culture of Monterrey society resolves and generates its solutions.