Netflix TV fiction series showrunners’ interaction and communication strategies on Twitter
This paper studies the techniques used by showrunners to communicate with their audience on the social network Twitter. Following a literature review of the television landscape resulting from streaming services and social media, the techniques, content, and audiovisual-textual elements present in t...
| Autores: | , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2021 |
| País: | México |
| Institución: | UNIVERSIDAD DE GUADALAJARA |
| Repositorio: | Comunicación y Sociedad |
| Idioma: | español inglés |
| OAI Identifier: | oai:comunicacionysociedad.cucsh.udg.mx:article/7772 |
| Acceso en línea: | https://www.comunicacionysociedad.cucsh.udg.mx/index.php/comsoc/article/view/e7772 |
| Access Level: | acceso abierto |
| Palabra clave: | TV Series Showrunner Audience Netflix Series de televisión Audiencia |
| Sumario: | This paper studies the techniques used by showrunners to communicate with their audience on the social network Twitter. Following a literature review of the television landscape resulting from streaming services and social media, the techniques, content, and audiovisual-textual elements present in the Twitter activity of the showrunners of original Netflix TV series are quantitatively and qualitatively examined. In spite of the heterogeneous activity, the findings indicate repeated use of the TV series’ hashtag, informative/promotional twits, and external links. |
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