Validation of the Need for Social Interaction Scale between Customer and Service Provider
With the consolidation of the services sector in the global economy, we need to study further the relationship between customer and service provider. This paper analyzed the validity and reliability of the need for social interaction between customer and service provider. This scale has been made by...
| Autores: | , |
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| Formato: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2014 |
| País: | España |
| Recursos: | Universidad de Sevilla (US) |
| Repositorio: | idUS. Depósito de Investigación de la Universidad de Sevilla |
| OAI Identifier: | oai:idus.us.es:11441/54463 |
| Acesso em linha: | http://hdl.handle.net/11441/54463 https://doi.org/10.7819/rbgn.v16i53.1622 |
| Access Level: | acceso abierto |
| Palavra-chave: | Service interactions Service provider Customer Scale Interacciones de servicio Prestador de servicios Cliente Escala Interações em serviços Prestador de serviços |
| Resumo: | With the consolidation of the services sector in the global economy, we need to study further the relationship between customer and service provider. This paper analyzed the validity and reliability of the need for social interaction between customer and service provider. This scale has been made by Dabholkar (1996), from the ideas of Langeard et al. (1981). There are relatively few studies with this scale, therefore this construct should be taken into account in future research about service interaction. This study is based on a sample of 819 undergraduates. The results suggest that the Need of Social Interaction is a brief, simple and reliable scale |
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