Conjoint Analysis of Tourist Choice of Hotel Attributes Presented in Travel Agent Brochures

The purposes of this study are to demonstrate how it is possible to determinewhich attributes are the most important in the final choices of tourists who use a travel agent brochure as a source of information and how these attributes influence perceived value in a pre-purchase stage.We conduct the s...

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Detalles Bibliográficos
Autores: Huertas García, Rubén, Laguna García, Marta, Consolación Segura, Carolina
Tipo de recurso: artículo
Estado:Versión aceptada para publicación
Fecha de publicación:2014
País:España
Institución:Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya)
Repositorio:Recercat. Dipósit de la Recerca de Catalunya
OAI Identifier:oai:recercat.cat:2445/119771
Acceso en línea:https://hdl.handle.net/2445/119771
Access Level:acceso abierto
Palabra clave:Política turística
Anàlisi conjunt (Màrqueting)
Estudis de mercat
Politics of tourism
Conjoint analysis (Marketing)
Market surveys
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spelling Conjoint Analysis of Tourist Choice of Hotel Attributes Presented in Travel Agent BrochuresHuertas García, RubénLaguna García, MartaConsolación Segura, CarolinaPolítica turísticaAnàlisi conjunt (Màrqueting)Estudis de mercatPolitics of tourismConjoint analysis (Marketing)Market surveysThe purposes of this study are to demonstrate how it is possible to determinewhich attributes are the most important in the final choices of tourists who use a travel agent brochure as a source of information and how these attributes influence perceived value in a pre-purchase stage.We conduct the study in three phases: (i) a qualitative study, (ii) an experiment using choice-based conjoint analysis by means of a fractional factorial experimental design and (iii) another experiment using a full factorial derived from the same design. Results suggest advertisement size, a hotel's starred rating and price influence perceived value at this stage. The presence of a positive combined effect of price and advertising was found. Implications and directions for future applications are offered,focusing particularly on marketing services.John Wiley & Sons2018201820142018info:eu-repo/semantics/articleinfo:eu-repo/semantics/acceptedVersion11 p.application/pdfhttps://hdl.handle.net/2445/119771Articles publicats en revistes (Empresa)reponame:Recercat. Dipósit de la Recerca de Catalunyainstname:Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya)InglésVersió postprint del document publicat a: https://doi.org/10.1002/jtr.1899International Journal of Tourism Research, 2014, vol. 16, num. 1, p. 65 -75https://doi.org/10.1002/jtr.1899(c) John Wiley & Sons, 2014info:eu-repo/semantics/openAccessoai:recercat.cat:2445/1197712026-05-29T05:05:01Z
dc.title.none.fl_str_mv Conjoint Analysis of Tourist Choice of Hotel Attributes Presented in Travel Agent Brochures
title Conjoint Analysis of Tourist Choice of Hotel Attributes Presented in Travel Agent Brochures
spellingShingle Conjoint Analysis of Tourist Choice of Hotel Attributes Presented in Travel Agent Brochures
Huertas García, Rubén
Política turística
Anàlisi conjunt (Màrqueting)
Estudis de mercat
Politics of tourism
Conjoint analysis (Marketing)
Market surveys
title_short Conjoint Analysis of Tourist Choice of Hotel Attributes Presented in Travel Agent Brochures
title_full Conjoint Analysis of Tourist Choice of Hotel Attributes Presented in Travel Agent Brochures
title_fullStr Conjoint Analysis of Tourist Choice of Hotel Attributes Presented in Travel Agent Brochures
title_full_unstemmed Conjoint Analysis of Tourist Choice of Hotel Attributes Presented in Travel Agent Brochures
title_sort Conjoint Analysis of Tourist Choice of Hotel Attributes Presented in Travel Agent Brochures
dc.creator.none.fl_str_mv Huertas García, Rubén
Laguna García, Marta
Consolación Segura, Carolina
author Huertas García, Rubén
author_facet Huertas García, Rubén
Laguna García, Marta
Consolación Segura, Carolina
author_role author
author2 Laguna García, Marta
Consolación Segura, Carolina
author2_role author
author
dc.subject.none.fl_str_mv Política turística
Anàlisi conjunt (Màrqueting)
Estudis de mercat
Politics of tourism
Conjoint analysis (Marketing)
Market surveys
topic Política turística
Anàlisi conjunt (Màrqueting)
Estudis de mercat
Politics of tourism
Conjoint analysis (Marketing)
Market surveys
description The purposes of this study are to demonstrate how it is possible to determinewhich attributes are the most important in the final choices of tourists who use a travel agent brochure as a source of information and how these attributes influence perceived value in a pre-purchase stage.We conduct the study in three phases: (i) a qualitative study, (ii) an experiment using choice-based conjoint analysis by means of a fractional factorial experimental design and (iii) another experiment using a full factorial derived from the same design. Results suggest advertisement size, a hotel's starred rating and price influence perceived value at this stage. The presence of a positive combined effect of price and advertising was found. Implications and directions for future applications are offered,focusing particularly on marketing services.
publishDate 2014
dc.date.none.fl_str_mv 2014
2018
2018
2018
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/acceptedVersion
format article
status_str acceptedVersion
dc.identifier.none.fl_str_mv https://hdl.handle.net/2445/119771
url https://hdl.handle.net/2445/119771
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.relation.none.fl_str_mv Versió postprint del document publicat a: https://doi.org/10.1002/jtr.1899
International Journal of Tourism Research, 2014, vol. 16, num. 1, p. 65 -75
https://doi.org/10.1002/jtr.1899
dc.rights.none.fl_str_mv (c) John Wiley & Sons, 2014
info:eu-repo/semantics/openAccess
rights_invalid_str_mv (c) John Wiley & Sons, 2014
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv 11 p.
application/pdf
dc.publisher.none.fl_str_mv John Wiley & Sons
publisher.none.fl_str_mv John Wiley & Sons
dc.source.none.fl_str_mv Articles publicats en revistes (Empresa)
reponame:Recercat. Dipósit de la Recerca de Catalunya
instname:Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya)
instname_str Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya)
reponame_str Recercat. Dipósit de la Recerca de Catalunya
collection Recercat. Dipósit de la Recerca de Catalunya
repository.name.fl_str_mv
repository.mail.fl_str_mv
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