On the application of extended reality technologies for the evaluation of product characteristics during the initial stages of the product development process

[EN] Fast-growing global markets are forcing companies to continuously re-assess customer needs when designing new products. Product evaluation is a critical task to ensure success, but it can require significant financial and time investments. From an end-user standpoint, consumers must also evalua...

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Detalhes bibliográficos
Autores: Palacios-Ibáñez, Almudena, Navarro-Martínez, R., Blasco-Esteban, J., Dorribo-Camba, Jorge, Contero, Manuel|||0000-0002-6081-9988
Tipo de documento: artigo
Data de publicação:2023
País:España
Recursos:Universitat Politècnica de València (UPV)
Repositório:RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia
Idioma:inglês
OAI Identifier:oai:riunet.upv.es:10251/203315
Acesso em linha:https://riunet.upv.es/handle/10251/203315
Access Level:Acceso aberto
Palavra-chave:Virtual reality
Augmented reality
Semantic Differential
Design Representation
Product evaluation
Perception
EXPRESION GRAFICA EN LA INGENIERIA
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spelling On the application of extended reality technologies for the evaluation of product characteristics during the initial stages of the product development processPalacios-Ibáñez, AlmudenaNavarro-Martínez, R.Blasco-Esteban, J.Dorribo-Camba, JorgeContero, Manuel|||0000-0002-6081-9988Virtual realityAugmented realitySemantic DifferentialDesign RepresentationProduct evaluationPerceptionEXPRESION GRAFICA EN LA INGENIERIA[EN] Fast-growing global markets are forcing companies to continuously re-assess customer needs when designing new products. Product evaluation is a critical task to ensure success, but it can require significant financial and time investments. From an end-user standpoint, consumers must also evaluate multiple design options before purchasing a product, which is often a complex process, especially in online environments where traditional formats coexist with more sophisticated media. Modern extended reality technologies have become an effective tool for product assessment in professional design environments as well as a powerful mechanism for consumers during decision making activities. However, the modality used to view and evaluate the product may affect the perceptual response and thus the user¿s overall evaluation. In this paper, we examine the influence of visual media in product assessment using different designs of a particular product typology. We discuss two studies where a group of participants used the semantic differential technique to evaluate four chair designs displayed in three different media. In our first study, participants used simultaneous evaluation to assess the products as presented in photographs, a non-immersive environment, and an Augmented Reality (AR) experience. In the second study, participants evaluated the product separately as viewed in non-photorealistic rendering, AR, and virtual reality (VR). We used the ¿Aligned Rank Transform¿ proceedings to find differences between groups for the semantic scales, the overall evaluation, the purchasing decision, and the response confidence. Our results show that visual media influences product perception. Certain characteristics in Jordan's physio-pleasure category are particularly significant as perceptual differences are more pronounced. Immersive media can highlight some product attributes and a joint evaluation can help minimize these differences.The authors would like to thank the team at Clon Digital for providing us with a software license to perform the experiment, and students Jenny Trieu, Abizer Raja, Arturo Barrera, and Carrah Kaijser from the University of Houston for the inspiration for the chair designs used in our study.ElsevierDepartamento de Ingeniería GráficaInstituto Universitario de Investigación en Tecnología Centrada en el Ser HumanoEscuela Técnica Superior de Ingeniería IndustrialUniversitat Politècnica de ValènciaRepositorio Institucional de la Universitat Politècnica de València Riunet20232023-01-01journal articlehttp://purl.org/coar/resource_type/c_6501VoRhttp://purl.org/coar/version/c_970fb48d4fbd8a85info:eu-repo/semantics/articleapplication/pdfhttps://riunet.upv.es/handle/10251/203315reponame:RiuNet. Repositorio Institucional de la Universitat Politécnica de Valénciainstname:Universitat Politècnica de València (UPV)Inglésengopen accesshttp://purl.org/coar/access_right/c_abf2Reconocimiento (by)http://creativecommons.org/licenses/by/4.0/info:eu-repo/semantics/openAccessoai:riunet.upv.es:10251/2033152026-06-13T07:49:27Z
dc.title.none.fl_str_mv On the application of extended reality technologies for the evaluation of product characteristics during the initial stages of the product development process
title On the application of extended reality technologies for the evaluation of product characteristics during the initial stages of the product development process
spellingShingle On the application of extended reality technologies for the evaluation of product characteristics during the initial stages of the product development process
Palacios-Ibáñez, Almudena
Virtual reality
Augmented reality
Semantic Differential
Design Representation
Product evaluation
Perception
EXPRESION GRAFICA EN LA INGENIERIA
title_short On the application of extended reality technologies for the evaluation of product characteristics during the initial stages of the product development process
title_full On the application of extended reality technologies for the evaluation of product characteristics during the initial stages of the product development process
title_fullStr On the application of extended reality technologies for the evaluation of product characteristics during the initial stages of the product development process
title_full_unstemmed On the application of extended reality technologies for the evaluation of product characteristics during the initial stages of the product development process
title_sort On the application of extended reality technologies for the evaluation of product characteristics during the initial stages of the product development process
dc.creator.none.fl_str_mv Palacios-Ibáñez, Almudena
Navarro-Martínez, R.
Blasco-Esteban, J.
Dorribo-Camba, Jorge
Contero, Manuel|||0000-0002-6081-9988
author Palacios-Ibáñez, Almudena
author_facet Palacios-Ibáñez, Almudena
Navarro-Martínez, R.
Blasco-Esteban, J.
Dorribo-Camba, Jorge
Contero, Manuel|||0000-0002-6081-9988
author_role author
author2 Navarro-Martínez, R.
Blasco-Esteban, J.
Dorribo-Camba, Jorge
Contero, Manuel|||0000-0002-6081-9988
author2_role author
author
author
author
dc.contributor.none.fl_str_mv Departamento de Ingeniería Gráfica
Instituto Universitario de Investigación en Tecnología Centrada en el Ser Humano
Escuela Técnica Superior de Ingeniería Industrial
Universitat Politècnica de València
Repositorio Institucional de la Universitat Politècnica de València Riunet
dc.subject.none.fl_str_mv Virtual reality
Augmented reality
Semantic Differential
Design Representation
Product evaluation
Perception
EXPRESION GRAFICA EN LA INGENIERIA
topic Virtual reality
Augmented reality
Semantic Differential
Design Representation
Product evaluation
Perception
EXPRESION GRAFICA EN LA INGENIERIA
description [EN] Fast-growing global markets are forcing companies to continuously re-assess customer needs when designing new products. Product evaluation is a critical task to ensure success, but it can require significant financial and time investments. From an end-user standpoint, consumers must also evaluate multiple design options before purchasing a product, which is often a complex process, especially in online environments where traditional formats coexist with more sophisticated media. Modern extended reality technologies have become an effective tool for product assessment in professional design environments as well as a powerful mechanism for consumers during decision making activities. However, the modality used to view and evaluate the product may affect the perceptual response and thus the user¿s overall evaluation. In this paper, we examine the influence of visual media in product assessment using different designs of a particular product typology. We discuss two studies where a group of participants used the semantic differential technique to evaluate four chair designs displayed in three different media. In our first study, participants used simultaneous evaluation to assess the products as presented in photographs, a non-immersive environment, and an Augmented Reality (AR) experience. In the second study, participants evaluated the product separately as viewed in non-photorealistic rendering, AR, and virtual reality (VR). We used the ¿Aligned Rank Transform¿ proceedings to find differences between groups for the semantic scales, the overall evaluation, the purchasing decision, and the response confidence. Our results show that visual media influences product perception. Certain characteristics in Jordan's physio-pleasure category are particularly significant as perceptual differences are more pronounced. Immersive media can highlight some product attributes and a joint evaluation can help minimize these differences.
publishDate 2023
dc.date.none.fl_str_mv 2023
2023-01-01
dc.type.none.fl_str_mv journal article
http://purl.org/coar/resource_type/c_6501
VoR
http://purl.org/coar/version/c_970fb48d4fbd8a85
dc.type.openaire.fl_str_mv info:eu-repo/semantics/article
format article
dc.identifier.none.fl_str_mv https://riunet.upv.es/handle/10251/203315
url https://riunet.upv.es/handle/10251/203315
dc.language.none.fl_str_mv Inglés
eng
language_invalid_str_mv Inglés
language eng
dc.rights.none.fl_str_mv open access
http://purl.org/coar/access_right/c_abf2
Reconocimiento (by)
http://creativecommons.org/licenses/by/4.0/
dc.rights.openaire.fl_str_mv info:eu-repo/semantics/openAccess
rights_invalid_str_mv open access
http://purl.org/coar/access_right/c_abf2
Reconocimiento (by)
http://creativecommons.org/licenses/by/4.0/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Elsevier
publisher.none.fl_str_mv Elsevier
dc.source.none.fl_str_mv reponame:RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia
instname:Universitat Politècnica de València (UPV)
instname_str Universitat Politècnica de València (UPV)
reponame_str RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia
collection RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia
repository.name.fl_str_mv
repository.mail.fl_str_mv
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