When self-humanization leads to algorithm aversion: What users want from decision support systems on prosocial microlending platforms

Decision support systems are increasingly being adopted by various digital platforms. However, prior research has shown that certain contexts can induce algorithm aversion, leading people to reject their decision support. This paper investigates how and why the context in which users are making deci...

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Detalles Bibliográficos
Autores: Heßler, P.O. (Pascal Oliver)|||/items/90abdfaa-de36-4162-af56-86862dc79f43, Pfeiffer, J. (Jella)|||/items/47a4c50b-7049-4660-949f-57d6b0aa44c6, Hafenbrädl, S. (Sebastian)|||/items/6c34dd6b-4848-4c31-9e36-4aa3609f3fdf
Tipo de recurso: artículo
Fecha de publicación:2022
País:España
Institución:Universidad de Navarra
Repositorio:Dadun. Depósito Académico Digital de la Universidad de Navarra
Idioma:inglés
OAI Identifier:oai:dadun.unav.edu:10171/69296
Acceso en línea:https://hdl.handle.net/10171/69296
Access Level:acceso abierto
Palabra clave:Self-humanization
Algorithm aversion
Empathy
Autonomy
Decision support
Prosocial platforms
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spelling When self-humanization leads to algorithm aversion: What users want from decision support systems on prosocial microlending platformsHeßler, P.O. (Pascal Oliver)|||/items/90abdfaa-de36-4162-af56-86862dc79f43Pfeiffer, J. (Jella)|||/items/47a4c50b-7049-4660-949f-57d6b0aa44c6Hafenbrädl, S. (Sebastian)|||/items/6c34dd6b-4848-4c31-9e36-4aa3609f3fdfSelf-humanizationAlgorithm aversionEmpathyAutonomyDecision supportProsocial platformsDecision support systems are increasingly being adopted by various digital platforms. However, prior research has shown that certain contexts can induce algorithm aversion, leading people to reject their decision support. This paper investigates how and why the context in which users are making decisions (for-profit versus prosocial microlending decisions) affects their degree of algorithm aversion and ultimately their preference for more human-like (versus computer-like) decision support systems. The study proposes that contexts vary in their affordances for self-humanization. Specifically, people perceive prosocial decisions as more relevant to self-humanization than for-profit contexts, and, in consequence, they ascribe more importance to empathy and autonomy while making decisions in prosocial contexts. This increased importance of empathy and autonomy leads to a higher degree of algorithm aversion. At the same time, it also leads to a stronger preference for human-like decision support, which could therefore serve as a remedy for an algorithm aversion induced by the need for self-humanization. The results from an online experiment support the theorizing. The paper discusses both theoretical and design implications, especially for the potential of anthropomorphized conversational agents on platforms for prosocial decision-making.SpringerDadun. Depósito Académico Digital Universidad de Navarra20242024-03-2620222022-07-0120222022-07-01journal articlehttp://purl.org/coar/resource_type/c_6501info:eu-repo/semantics/articleapplication/pdfhttps://hdl.handle.net/10171/69296reponame:Dadun. Depósito Académico Digital de la Universidad de Navarrainstname:Universidad de NavarraInglésengopen accesshttp://purl.org/coar/access_right/c_abf2info:eu-repo/semantics/openAccessoai:dadun.unav.edu:10171/692962026-06-21T12:47:57Z
dc.title.none.fl_str_mv When self-humanization leads to algorithm aversion: What users want from decision support systems on prosocial microlending platforms
title When self-humanization leads to algorithm aversion: What users want from decision support systems on prosocial microlending platforms
spellingShingle When self-humanization leads to algorithm aversion: What users want from decision support systems on prosocial microlending platforms
Heßler, P.O. (Pascal Oliver)|||/items/90abdfaa-de36-4162-af56-86862dc79f43
Self-humanization
Algorithm aversion
Empathy
Autonomy
Decision support
Prosocial platforms
title_short When self-humanization leads to algorithm aversion: What users want from decision support systems on prosocial microlending platforms
title_full When self-humanization leads to algorithm aversion: What users want from decision support systems on prosocial microlending platforms
title_fullStr When self-humanization leads to algorithm aversion: What users want from decision support systems on prosocial microlending platforms
title_full_unstemmed When self-humanization leads to algorithm aversion: What users want from decision support systems on prosocial microlending platforms
title_sort When self-humanization leads to algorithm aversion: What users want from decision support systems on prosocial microlending platforms
dc.creator.none.fl_str_mv Heßler, P.O. (Pascal Oliver)|||/items/90abdfaa-de36-4162-af56-86862dc79f43
Pfeiffer, J. (Jella)|||/items/47a4c50b-7049-4660-949f-57d6b0aa44c6
Hafenbrädl, S. (Sebastian)|||/items/6c34dd6b-4848-4c31-9e36-4aa3609f3fdf
author Heßler, P.O. (Pascal Oliver)|||/items/90abdfaa-de36-4162-af56-86862dc79f43
author_facet Heßler, P.O. (Pascal Oliver)|||/items/90abdfaa-de36-4162-af56-86862dc79f43
Pfeiffer, J. (Jella)|||/items/47a4c50b-7049-4660-949f-57d6b0aa44c6
Hafenbrädl, S. (Sebastian)|||/items/6c34dd6b-4848-4c31-9e36-4aa3609f3fdf
author_role author
author2 Pfeiffer, J. (Jella)|||/items/47a4c50b-7049-4660-949f-57d6b0aa44c6
Hafenbrädl, S. (Sebastian)|||/items/6c34dd6b-4848-4c31-9e36-4aa3609f3fdf
author2_role author
author
dc.contributor.none.fl_str_mv Dadun. Depósito Académico Digital Universidad de Navarra
dc.subject.none.fl_str_mv Self-humanization
Algorithm aversion
Empathy
Autonomy
Decision support
Prosocial platforms
topic Self-humanization
Algorithm aversion
Empathy
Autonomy
Decision support
Prosocial platforms
description Decision support systems are increasingly being adopted by various digital platforms. However, prior research has shown that certain contexts can induce algorithm aversion, leading people to reject their decision support. This paper investigates how and why the context in which users are making decisions (for-profit versus prosocial microlending decisions) affects their degree of algorithm aversion and ultimately their preference for more human-like (versus computer-like) decision support systems. The study proposes that contexts vary in their affordances for self-humanization. Specifically, people perceive prosocial decisions as more relevant to self-humanization than for-profit contexts, and, in consequence, they ascribe more importance to empathy and autonomy while making decisions in prosocial contexts. This increased importance of empathy and autonomy leads to a higher degree of algorithm aversion. At the same time, it also leads to a stronger preference for human-like decision support, which could therefore serve as a remedy for an algorithm aversion induced by the need for self-humanization. The results from an online experiment support the theorizing. The paper discusses both theoretical and design implications, especially for the potential of anthropomorphized conversational agents on platforms for prosocial decision-making.
publishDate 2022
dc.date.none.fl_str_mv 2022
2022-07-01
2022
2022-07-01
2024
2024-03-26
dc.type.none.fl_str_mv journal article
http://purl.org/coar/resource_type/c_6501
dc.type.openaire.fl_str_mv info:eu-repo/semantics/article
format article
dc.identifier.none.fl_str_mv https://hdl.handle.net/10171/69296
url https://hdl.handle.net/10171/69296
dc.language.none.fl_str_mv Inglés
eng
language_invalid_str_mv Inglés
language eng
dc.rights.none.fl_str_mv open access
http://purl.org/coar/access_right/c_abf2
dc.rights.openaire.fl_str_mv info:eu-repo/semantics/openAccess
rights_invalid_str_mv open access
http://purl.org/coar/access_right/c_abf2
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Springer
publisher.none.fl_str_mv Springer
dc.source.none.fl_str_mv reponame:Dadun. Depósito Académico Digital de la Universidad de Navarra
instname:Universidad de Navarra
instname_str Universidad de Navarra
reponame_str Dadun. Depósito Académico Digital de la Universidad de Navarra
collection Dadun. Depósito Académico Digital de la Universidad de Navarra
repository.name.fl_str_mv
repository.mail.fl_str_mv
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score 15,301629

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