The Effect of Ethnocentrism on Product Evaluation and Purchase Intention: The Case of Extra Virgin Olive Oil (EVOO)

This study is framed within the concept of sustainability of local foods such as extra virgin olive oil (EVOO) and considers the effects of country of origin (COO) and ethnocentrism as relevant factors in decision making about product choice. Our work contributes to the literature regarding the food...

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Autores: Jiménez Estévez, Pedro, Blázquez Resino, Juan José, Gutiérrez Broncano, Santiago, Pérez Jiménez, Israel Roberto
Tipo de recurso: artículo
Fecha de publicación:2021
País:España
Institución:Universidad de Castilla-La Mancha
Repositorio:RUIdeRA. Repositorio Institucional de la UCLM
OAI Identifier:oai:ruidera.uclm.es:10578/39903
Acceso en línea:https://www.mdpi.com/2071-1050/13/9/4744
https://hdl.handle.net/10578/39903
Access Level:acceso abierto
Palabra clave:Consumer ethnocentrism
Country of origin
EVOO
Purchase intention
Quality attributes
Sustainable food
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spelling The Effect of Ethnocentrism on Product Evaluation and Purchase Intention: The Case of Extra Virgin Olive Oil (EVOO)Jiménez Estévez, PedroBlázquez Resino, Juan JoséGutiérrez Broncano, SantiagoPérez Jiménez, Israel RobertoConsumer ethnocentrismCountry of originEVOOPurchase intentionQuality attributesSustainable foodThis study is framed within the concept of sustainability of local foods such as extra virgin olive oil (EVOO) and considers the effects of country of origin (COO) and ethnocentrism as relevant factors in decision making about product choice. Our work contributes to the literature regarding the food industry with the main objective of investigating how consumer ethnocentrism may affect not only behavioral intention but also the perception of the quality of the EVOO. The authors of the present paper developed this line of research via a review of the existing literature, leading to the elaboration of the conceptual model proposed in this paper. The research was developed through a laboratory experiment and the modeling of consumer behavior, raising a series of hypotheses, which were contrasted following the different analyses conducted on the data. Results were obtained on factors such as the differences in evaluation according to label type, the effect of ethnocentrism on perception and purchase intention, and structural knowledge of the weight of the different variables that influence this decision making. Several guidelines and conclusions are derived from these results, which refer to the use of COO information as well as the satisfaction of consumer ethnocentrism. Understanding the role played by consumer ethnocentrism in the evaluation of food products in accordance with their origin may yield useful information for local food producers.MDPI202420242021info:eu-repo/semantics/articleapplication/pdfapplication/pdfhttps://www.mdpi.com/2071-1050/13/9/4744https://hdl.handle.net/10578/39903reponame:RUIdeRA. Repositorio Institucional de la UCLMinstname:Universidad de Castilla-La ManchaInglésinfo:eu-repo/semantics/openAccessoai:ruidera.uclm.es:10578/399032026-05-27T07:36:41Z
dc.title.none.fl_str_mv The Effect of Ethnocentrism on Product Evaluation and Purchase Intention: The Case of Extra Virgin Olive Oil (EVOO)
title The Effect of Ethnocentrism on Product Evaluation and Purchase Intention: The Case of Extra Virgin Olive Oil (EVOO)
spellingShingle The Effect of Ethnocentrism on Product Evaluation and Purchase Intention: The Case of Extra Virgin Olive Oil (EVOO)
Jiménez Estévez, Pedro
Consumer ethnocentrism
Country of origin
EVOO
Purchase intention
Quality attributes
Sustainable food
title_short The Effect of Ethnocentrism on Product Evaluation and Purchase Intention: The Case of Extra Virgin Olive Oil (EVOO)
title_full The Effect of Ethnocentrism on Product Evaluation and Purchase Intention: The Case of Extra Virgin Olive Oil (EVOO)
title_fullStr The Effect of Ethnocentrism on Product Evaluation and Purchase Intention: The Case of Extra Virgin Olive Oil (EVOO)
title_full_unstemmed The Effect of Ethnocentrism on Product Evaluation and Purchase Intention: The Case of Extra Virgin Olive Oil (EVOO)
title_sort The Effect of Ethnocentrism on Product Evaluation and Purchase Intention: The Case of Extra Virgin Olive Oil (EVOO)
dc.creator.none.fl_str_mv Jiménez Estévez, Pedro
Blázquez Resino, Juan José
Gutiérrez Broncano, Santiago
Pérez Jiménez, Israel Roberto
author Jiménez Estévez, Pedro
author_facet Jiménez Estévez, Pedro
Blázquez Resino, Juan José
Gutiérrez Broncano, Santiago
Pérez Jiménez, Israel Roberto
author_role author
author2 Blázquez Resino, Juan José
Gutiérrez Broncano, Santiago
Pérez Jiménez, Israel Roberto
author2_role author
author
author
dc.subject.none.fl_str_mv Consumer ethnocentrism
Country of origin
EVOO
Purchase intention
Quality attributes
Sustainable food
topic Consumer ethnocentrism
Country of origin
EVOO
Purchase intention
Quality attributes
Sustainable food
description This study is framed within the concept of sustainability of local foods such as extra virgin olive oil (EVOO) and considers the effects of country of origin (COO) and ethnocentrism as relevant factors in decision making about product choice. Our work contributes to the literature regarding the food industry with the main objective of investigating how consumer ethnocentrism may affect not only behavioral intention but also the perception of the quality of the EVOO. The authors of the present paper developed this line of research via a review of the existing literature, leading to the elaboration of the conceptual model proposed in this paper. The research was developed through a laboratory experiment and the modeling of consumer behavior, raising a series of hypotheses, which were contrasted following the different analyses conducted on the data. Results were obtained on factors such as the differences in evaluation according to label type, the effect of ethnocentrism on perception and purchase intention, and structural knowledge of the weight of the different variables that influence this decision making. Several guidelines and conclusions are derived from these results, which refer to the use of COO information as well as the satisfaction of consumer ethnocentrism. Understanding the role played by consumer ethnocentrism in the evaluation of food products in accordance with their origin may yield useful information for local food producers.
publishDate 2021
dc.date.none.fl_str_mv 2021
2024
2024
dc.type.none.fl_str_mv info:eu-repo/semantics/article
format article
dc.identifier.none.fl_str_mv https://www.mdpi.com/2071-1050/13/9/4744
https://hdl.handle.net/10578/39903
url https://www.mdpi.com/2071-1050/13/9/4744
https://hdl.handle.net/10578/39903
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.rights.none.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv MDPI
publisher.none.fl_str_mv MDPI
dc.source.none.fl_str_mv reponame:RUIdeRA. Repositorio Institucional de la UCLM
instname:Universidad de Castilla-La Mancha
instname_str Universidad de Castilla-La Mancha
reponame_str RUIdeRA. Repositorio Institucional de la UCLM
collection RUIdeRA. Repositorio Institucional de la UCLM
repository.name.fl_str_mv
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