Exploring agenda diversity in European public service media sports desks: a comparative study of underrepresented disciplines, sportswomen and disabled athletes’ coverage on Twitter

In the digital age, many people are concerned about how Public Service Media (PSM) will be able to fulfill their remits and promote “cultural citizenship” through sports journalism. Delivering diverse content should be a cornerstone of PSM in their myriad platforms: they should not only concentrate...

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Detalles Bibliográficos
Autores: Rojas-Torrijos, José Luis, Ramon, Xavier
Tipo de recurso: artículo
Estado:Versión aceptada para publicación
Fecha de publicación:2021
País:España
Institución:Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya)
Repositorio:Recercat. Dipósit de la Recerca de Catalunya
OAI Identifier:oai:recercat.cat:10230/46799
Acceso en línea:http://hdl.handle.net/10230/46799
http://dx.doi.org/10.1080/1461670X.2020.1809497
Access Level:acceso abierto
Palabra clave:Public Service Media
Cultural citizenship
Social media
Twitter
Diversity
Sports journalism
Sportswomen
Disability
Descripción
Sumario:In the digital age, many people are concerned about how Public Service Media (PSM) will be able to fulfill their remits and promote “cultural citizenship” through sports journalism. Delivering diverse content should be a cornerstone of PSM in their myriad platforms: they should not only concentrate on mainstream disciplines but also give exposure to underrepresented sports, leagues, and individuals, and organizations including female athletes and athletes with disabilities. This article employs a content analysis to explore sports agenda diversity on Twitter in four European PSM: RTVE (Spain), FranceTV (France), RAI (Italy), and RTÉ (Ireland). The examination of more than 7,000 tweets over a three-month period reveals that the long-standing inequalities with regard to sports diversity, gender and disability are reinforced, rather than counteracted, in the current landscape. In short, social media platforms seem to perpetuate a fairly restricted and routinized agenda. Going forward, PSM should take advantage of the potential of social media to promote a diverse and multi-faceted menu that ultimately contributes to enhance “cultural citizenship.”