Relaciones Públicas: ¿de la comunicación a la relación con los públicos?
In the field of Public Relations, studies are oriented significantly and progressively towards a more relational approach. The objective of this article is to identify the main reflections on this relational approach in the field of study. The investigation was carried out through a literature revie...
| Autores: | , , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2019 |
| País: | España |
| Institución: | Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya) |
| Repositorio: | Recercat. Dipósit de la Recerca de Catalunya |
| OAI Identifier: | oai:recercat.cat:10256/19172 |
| Acceso en línea: | http://hdl.handle.net/10256/19172 |
| Access Level: | acceso abierto |
| Palabra clave: | Relacions públiques Comunicació Public relations Communication |
| Sumario: | In the field of Public Relations, studies are oriented significantly and progressively towards a more relational approach. The objective of this article is to identify the main reflections on this relational approach in the field of study. The investigation was carried out through a literature review. The results indicate that there is still not a consensus on the definition of relations between academics, nor is there a unified vision for how to adopt/integrate the relationship as an element of research with a relational approach. One of the main contributions of this research has been the compilation and systematization of the main reflections on the idea of â â relationship in the field of Public Relations |
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