FC Barcelona and Africa: The Blind Spot of Corporate Communication

This chapter explores the corporate communication strategies of FC Barcelona, with a specific focus on the continent of Africa. It first highlights the historical role played by Africa as a pool of talent for European football clubs, rooted in colonial histories. Over the past twenty years, while th...

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Detalles Bibliográficos
Autores: Martínez Corcuera, Raúl, Mauro, Max
Tipo de recurso: capítulo de libro
Fecha de publicación:2024
País:España
Institución:UVic-UCC
Repositorio:RiUVic. Repositori institucional de la UVic-UCC
OAI Identifier:oai:dspace.uvic.cat:10854/8179
Acceso en línea:http://hdl.handle.net/10854/8179
https://doi.org/10.4324/9781003292098-21
Access Level:acceso abierto
Palabra clave:Futbol Club Barcelona
Àfrica
Sostenibilitat
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spelling FC Barcelona and Africa: The Blind Spot of Corporate CommunicationMartínez Corcuera, RaúlMauro, MaxFutbol Club BarcelonaÀfricaSostenibilitatThis chapter explores the corporate communication strategies of FC Barcelona, with a specific focus on the continent of Africa. It first highlights the historical role played by Africa as a pool of talent for European football clubs, rooted in colonial histories. Over the past twenty years, while the number of African players in Europe has continued to rise, European football clubs have reduced their investment in the continent, also overlooking its potential as a viewership market. This contrasts with the interest in African sports manifested by countries such as China, India, Japan and, more recently, the USA, with the NBA supporting the creation of the first continental basketball championship. In line with other top football clubs, FC Barcelona prefer to direct their attention towards more remunerative markets in Asia and North America. Their relationship with the continent is limited to the participation in philanthropic initiatives promoted by their humanitarian partners, UNICEF and UNHCR.RoutledgeUniversitat de Vic - Universitat Central de Catalunya. Facultat d'Empresa i Comunicació2024202420242024info:eu-repo/semantics/bookPartinfo:eu-repo/submittedVersionapplication/pdf14 p.application/pdfhttp://hdl.handle.net/10854/8179https://doi.org/10.4324/9781003292098-21reponame:RiUVic. Repositori institucional de la UVic-UCCinstname:UVic-UCCInglésTots els drets reservatsinfo:eu-repo/semantics/openAccessoai:dspace.uvic.cat:10854/81792026-06-07T19:15:21Z
dc.title.none.fl_str_mv FC Barcelona and Africa: The Blind Spot of Corporate Communication
title FC Barcelona and Africa: The Blind Spot of Corporate Communication
spellingShingle FC Barcelona and Africa: The Blind Spot of Corporate Communication
Martínez Corcuera, Raúl
Futbol Club Barcelona
Àfrica
Sostenibilitat
title_short FC Barcelona and Africa: The Blind Spot of Corporate Communication
title_full FC Barcelona and Africa: The Blind Spot of Corporate Communication
title_fullStr FC Barcelona and Africa: The Blind Spot of Corporate Communication
title_full_unstemmed FC Barcelona and Africa: The Blind Spot of Corporate Communication
title_sort FC Barcelona and Africa: The Blind Spot of Corporate Communication
dc.creator.none.fl_str_mv Martínez Corcuera, Raúl
Mauro, Max
author Martínez Corcuera, Raúl
author_facet Martínez Corcuera, Raúl
Mauro, Max
author_role author
author2 Mauro, Max
author2_role author
dc.contributor.none.fl_str_mv Universitat de Vic - Universitat Central de Catalunya. Facultat d'Empresa i Comunicació
dc.subject.none.fl_str_mv Futbol Club Barcelona
Àfrica
Sostenibilitat
topic Futbol Club Barcelona
Àfrica
Sostenibilitat
description This chapter explores the corporate communication strategies of FC Barcelona, with a specific focus on the continent of Africa. It first highlights the historical role played by Africa as a pool of talent for European football clubs, rooted in colonial histories. Over the past twenty years, while the number of African players in Europe has continued to rise, European football clubs have reduced their investment in the continent, also overlooking its potential as a viewership market. This contrasts with the interest in African sports manifested by countries such as China, India, Japan and, more recently, the USA, with the NBA supporting the creation of the first continental basketball championship. In line with other top football clubs, FC Barcelona prefer to direct their attention towards more remunerative markets in Asia and North America. Their relationship with the continent is limited to the participation in philanthropic initiatives promoted by their humanitarian partners, UNICEF and UNHCR.
publishDate 2024
dc.date.none.fl_str_mv 2024
2024
2024
2024
dc.type.none.fl_str_mv info:eu-repo/semantics/bookPart
info:eu-repo/submittedVersion
format bookPart
dc.identifier.none.fl_str_mv http://hdl.handle.net/10854/8179
https://doi.org/10.4324/9781003292098-21
url http://hdl.handle.net/10854/8179
https://doi.org/10.4324/9781003292098-21
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.rights.none.fl_str_mv Tots els drets reservats
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Tots els drets reservats
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
14 p.
application/pdf
dc.publisher.none.fl_str_mv Routledge
publisher.none.fl_str_mv Routledge
dc.source.none.fl_str_mv reponame:RiUVic. Repositori institucional de la UVic-UCC
instname:UVic-UCC
instname_str UVic-UCC
reponame_str RiUVic. Repositori institucional de la UVic-UCC
collection RiUVic. Repositori institucional de la UVic-UCC
repository.name.fl_str_mv
repository.mail.fl_str_mv
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score 15.811543

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