From Digital Craft to Automation: Exploring the Trade-Of Between Traditional Digital Skills and Automation in the Creative Arts

Generative artificial intelligence (AI) for image and video creation is rapidly reshaping the creative industry. This technology enables people to produce complex visuals without specialized software expertise, challenging traditional notions of creativity, authorship, and design. This chapter explo...

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Detalles Bibliográficos
Autor: Daniele, Antonio
Tipo de recurso: capítulo de libro
Fecha de publicación:2026
País:España
Institución:IE
Repositorio:Repositorio IE
OAI Identifier:oai:dnet:ierepository::76d74b1315a69a4a2cfe3804a4d681d1
Acceso en línea:https://doi.org/10.4324/9781003606802-5
https://hdl.handle.net/20.500.14417/4300
https://www.taylorfrancis.com/chapters/oa-edit/10.4324/9781003606802-5/digital-craft-automation-antonio-daniele
Access Level:acceso abierto
Palabra clave:33 Ciencias Tecnológicas::3325 Tecnología de las telecomunicaciones ::3325.99 Otras (especificar)
62 Ciencias de las Artes y las Letras::6299 Otras especialidades artísticas (especificar)
ODS 9 - Industria, innovación e infraestructura
ODS 8 - Trabajo decente y crecimiento económico
digital craft
artificial intelligence
craft
generative AI
Creative Industry
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spelling From Digital Craft to Automation: Exploring the Trade-Of Between Traditional Digital Skills and Automation in the Creative ArtsFrom Digital Craft to AutomationDaniele, Antonio33 Ciencias Tecnológicas::3325 Tecnología de las telecomunicaciones ::3325.99 Otras (especificar)62 Ciencias de las Artes y las Letras::6299 Otras especialidades artísticas (especificar)ODS 9 - Industria, innovación e infraestructuraODS 8 - Trabajo decente y crecimiento económicodigital craftartificial intelligencecraftgenerative AICreative IndustryGenerative artificial intelligence (AI) for image and video creation is rapidly reshaping the creative industry. This technology enables people to produce complex visuals without specialized software expertise, challenging traditional notions of creativity, authorship, and design. This chapter explores how the creative industry is navigating this shift and its ethical, social, and cultural implications. Using a mixed-methods approach, it examines how generative AI affects perceptions of agency, alters workflows, and redefines creative skillsets. Findings reveal a central tension between the sense of empowerment enabled by AI, and the need for control in the creative workflow. AI is perceived as liberating for rapid ideation and cost savings, at the expenses of expressive and ethical compromises. The process risks bypassing iterative and embodied stages of digital craft, trading critical reflection for speed and scalability, especially under mass-production logics. Digital craft is not replaced, rather integrated into hybrid workflows with AI that require continuous monitoring and discussion in an increasingly automated landscape.YesPublishedRoutledgeFrancisco Tigre Moura and Caterina MoruzziUK Research and Innovationhttps://ror.org/02jjdwm7520262026info:eu-repo/semantics/bookPartapplication/pdfapplication/pdfhttps://doi.org/10.4324/9781003606802-5https://hdl.handle.net/20.500.14417/4300https://www.taylorfrancis.com/chapters/oa-edit/10.4324/9781003606802-5/digital-craft-automation-antonio-danielereponame:Repositorio IEinstname:IEInglésIE School of Architecture & DesingIE UniversityArchitecture & DesignAttribution 4.0 Internationalhttp://creativecommons.org/licenses/by/4.0/info:eu-repo/semantics/openAccessoai:dnet:ierepository::76d74b1315a69a4a2cfe3804a4d681d12026-06-15T12:40:57Z
dc.title.none.fl_str_mv From Digital Craft to Automation: Exploring the Trade-Of Between Traditional Digital Skills and Automation in the Creative Arts
From Digital Craft to Automation
title From Digital Craft to Automation: Exploring the Trade-Of Between Traditional Digital Skills and Automation in the Creative Arts
spellingShingle From Digital Craft to Automation: Exploring the Trade-Of Between Traditional Digital Skills and Automation in the Creative Arts
Daniele, Antonio
33 Ciencias Tecnológicas::3325 Tecnología de las telecomunicaciones ::3325.99 Otras (especificar)
62 Ciencias de las Artes y las Letras::6299 Otras especialidades artísticas (especificar)
ODS 9 - Industria, innovación e infraestructura
ODS 8 - Trabajo decente y crecimiento económico
digital craft
artificial intelligence
craft
generative AI
Creative Industry
title_short From Digital Craft to Automation: Exploring the Trade-Of Between Traditional Digital Skills and Automation in the Creative Arts
title_full From Digital Craft to Automation: Exploring the Trade-Of Between Traditional Digital Skills and Automation in the Creative Arts
title_fullStr From Digital Craft to Automation: Exploring the Trade-Of Between Traditional Digital Skills and Automation in the Creative Arts
title_full_unstemmed From Digital Craft to Automation: Exploring the Trade-Of Between Traditional Digital Skills and Automation in the Creative Arts
title_sort From Digital Craft to Automation: Exploring the Trade-Of Between Traditional Digital Skills and Automation in the Creative Arts
dc.creator.none.fl_str_mv Daniele, Antonio
author Daniele, Antonio
author_facet Daniele, Antonio
author_role author
dc.contributor.none.fl_str_mv Francisco Tigre Moura and Caterina Moruzzi
UK Research and Innovation
https://ror.org/02jjdwm75
dc.subject.none.fl_str_mv 33 Ciencias Tecnológicas::3325 Tecnología de las telecomunicaciones ::3325.99 Otras (especificar)
62 Ciencias de las Artes y las Letras::6299 Otras especialidades artísticas (especificar)
ODS 9 - Industria, innovación e infraestructura
ODS 8 - Trabajo decente y crecimiento económico
digital craft
artificial intelligence
craft
generative AI
Creative Industry
topic 33 Ciencias Tecnológicas::3325 Tecnología de las telecomunicaciones ::3325.99 Otras (especificar)
62 Ciencias de las Artes y las Letras::6299 Otras especialidades artísticas (especificar)
ODS 9 - Industria, innovación e infraestructura
ODS 8 - Trabajo decente y crecimiento económico
digital craft
artificial intelligence
craft
generative AI
Creative Industry
description Generative artificial intelligence (AI) for image and video creation is rapidly reshaping the creative industry. This technology enables people to produce complex visuals without specialized software expertise, challenging traditional notions of creativity, authorship, and design. This chapter explores how the creative industry is navigating this shift and its ethical, social, and cultural implications. Using a mixed-methods approach, it examines how generative AI affects perceptions of agency, alters workflows, and redefines creative skillsets. Findings reveal a central tension between the sense of empowerment enabled by AI, and the need for control in the creative workflow. AI is perceived as liberating for rapid ideation and cost savings, at the expenses of expressive and ethical compromises. The process risks bypassing iterative and embodied stages of digital craft, trading critical reflection for speed and scalability, especially under mass-production logics. Digital craft is not replaced, rather integrated into hybrid workflows with AI that require continuous monitoring and discussion in an increasingly automated landscape.
publishDate 2026
dc.date.none.fl_str_mv 2026
2026
dc.type.none.fl_str_mv info:eu-repo/semantics/bookPart
format bookPart
dc.identifier.none.fl_str_mv https://doi.org/10.4324/9781003606802-5
https://hdl.handle.net/20.500.14417/4300
https://www.taylorfrancis.com/chapters/oa-edit/10.4324/9781003606802-5/digital-craft-automation-antonio-daniele
url https://doi.org/10.4324/9781003606802-5
https://hdl.handle.net/20.500.14417/4300
https://www.taylorfrancis.com/chapters/oa-edit/10.4324/9781003606802-5/digital-craft-automation-antonio-daniele
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.relation.none.fl_str_mv IE School of Architecture & Desing
IE University
Architecture & Design
dc.rights.none.fl_str_mv Attribution 4.0 International
http://creativecommons.org/licenses/by/4.0/
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Attribution 4.0 International
http://creativecommons.org/licenses/by/4.0/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Routledge
publisher.none.fl_str_mv Routledge
dc.source.none.fl_str_mv reponame:Repositorio IE
instname:IE
instname_str IE
reponame_str Repositorio IE
collection Repositorio IE
repository.name.fl_str_mv
repository.mail.fl_str_mv
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