Evaluation of Business-Oriented Performance Metrics in e-Commerce using Web-based Simulation

[EN] The Web 2.0 paradigm has radically changed the way businesses are run all around the world. Moreover, e-Commerce has overcome in daily shopping activities. For management teams, the assessment, evaluation, and forecasting of online incomes and other business-oriented performance measures have b...

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Detalhes bibliográficos
Autores: Mitrevski, Pece, Hristoski, Ilija
Formato: capítulo de livro
Fecha de publicación:2016
País:España
Recursos:Universitat Politècnica de València (UPV)
Repositorio:RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia
Idioma:inglés
OAI Identifier:oai:riunet.upv.es:10251/98103
Acesso em linha:https://riunet.upv.es/handle/10251/98103
Access Level:acceso abierto
Palavra-chave:web data
internet data
big data
qca
pls
sem
conference
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spelling Evaluation of Business-Oriented Performance Metrics in e-Commerce using Web-based SimulationMitrevski, PeceHristoski, Ilijaweb datainternet databig dataqcaplssemconference[EN] The Web 2.0 paradigm has radically changed the way businesses are run all around the world. Moreover, e-Commerce has overcome in daily shopping activities. For management teams, the assessment, evaluation, and forecasting of online incomes and other business-oriented performance measures have become ‘a holy grail’, the ultimate question imposing their current and future e-Commerce projects. Within the paper, we describe the development of a Web-based simulation model, suitable for their estimation, taking into account multiple operation profiles and scenarios. Specifically, we put focus on introducing specific classes of e-Customers, as well as the workload characterization of an arbitrary e-Commerce website. On the other hand, we employ and embed the principles of the system thinking approach and the system dynamics into the proposed solution. As a result, a complete simulation model has been developed, available online. The model, which includes numerous adjustable input variables, can be successfully utilized in making ‘what-if’-like insights into a plethora of business-oriented performance metrics for an arbitrary e-Commerce website. This project is, also, a great example of the power delivered by InsightMaker®, free-ofcharge Web-based software, suitable for a collaborative online development of models following the systems thinking paradigm.Editorial Universitat Politècnica de ValènciaRepositorio Institucional de la Universitat Politècnica de València Riunet20162016-10-10book parthttp://purl.org/coar/resource_type/c_3248VoRhttp://purl.org/coar/version/c_970fb48d4fbd8a85info:eu-repo/semantics/bookPartapplication/pdfhttps://riunet.upv.es/handle/10251/98103reponame:RiuNet. Repositorio Institucional de la Universitat Politécnica de Valénciainstname:Universitat Politècnica de València (UPV)Inglésengopen accesshttp://purl.org/coar/access_right/c_abf2Reconocimiento - No comercial - Sin obra derivada (by-nc-nd) http://creativecommons.org/licenses/by-nc-nd/4.0/info:eu-repo/semantics/openAccessoai:riunet.upv.es:10251/981032026-06-13T07:49:27Z
dc.title.none.fl_str_mv Evaluation of Business-Oriented Performance Metrics in e-Commerce using Web-based Simulation
title Evaluation of Business-Oriented Performance Metrics in e-Commerce using Web-based Simulation
spellingShingle Evaluation of Business-Oriented Performance Metrics in e-Commerce using Web-based Simulation
Mitrevski, Pece
web data
internet data
big data
qca
pls
sem
conference
title_short Evaluation of Business-Oriented Performance Metrics in e-Commerce using Web-based Simulation
title_full Evaluation of Business-Oriented Performance Metrics in e-Commerce using Web-based Simulation
title_fullStr Evaluation of Business-Oriented Performance Metrics in e-Commerce using Web-based Simulation
title_full_unstemmed Evaluation of Business-Oriented Performance Metrics in e-Commerce using Web-based Simulation
title_sort Evaluation of Business-Oriented Performance Metrics in e-Commerce using Web-based Simulation
dc.creator.none.fl_str_mv Mitrevski, Pece
Hristoski, Ilija
author Mitrevski, Pece
author_facet Mitrevski, Pece
Hristoski, Ilija
author_role author
author2 Hristoski, Ilija
author2_role author
dc.contributor.none.fl_str_mv Repositorio Institucional de la Universitat Politècnica de València Riunet
dc.subject.none.fl_str_mv web data
internet data
big data
qca
pls
sem
conference
topic web data
internet data
big data
qca
pls
sem
conference
description [EN] The Web 2.0 paradigm has radically changed the way businesses are run all around the world. Moreover, e-Commerce has overcome in daily shopping activities. For management teams, the assessment, evaluation, and forecasting of online incomes and other business-oriented performance measures have become ‘a holy grail’, the ultimate question imposing their current and future e-Commerce projects. Within the paper, we describe the development of a Web-based simulation model, suitable for their estimation, taking into account multiple operation profiles and scenarios. Specifically, we put focus on introducing specific classes of e-Customers, as well as the workload characterization of an arbitrary e-Commerce website. On the other hand, we employ and embed the principles of the system thinking approach and the system dynamics into the proposed solution. As a result, a complete simulation model has been developed, available online. The model, which includes numerous adjustable input variables, can be successfully utilized in making ‘what-if’-like insights into a plethora of business-oriented performance metrics for an arbitrary e-Commerce website. This project is, also, a great example of the power delivered by InsightMaker®, free-ofcharge Web-based software, suitable for a collaborative online development of models following the systems thinking paradigm.
publishDate 2016
dc.date.none.fl_str_mv 2016
2016-10-10
dc.type.none.fl_str_mv book part
http://purl.org/coar/resource_type/c_3248
VoR
http://purl.org/coar/version/c_970fb48d4fbd8a85
dc.type.openaire.fl_str_mv info:eu-repo/semantics/bookPart
format bookPart
dc.identifier.none.fl_str_mv https://riunet.upv.es/handle/10251/98103
url https://riunet.upv.es/handle/10251/98103
dc.language.none.fl_str_mv Inglés
eng
language_invalid_str_mv Inglés
language eng
dc.rights.none.fl_str_mv open access
http://purl.org/coar/access_right/c_abf2
Reconocimiento - No comercial - Sin obra derivada (by-nc-nd)
http://creativecommons.org/licenses/by-nc-nd/4.0/
dc.rights.openaire.fl_str_mv info:eu-repo/semantics/openAccess
rights_invalid_str_mv open access
http://purl.org/coar/access_right/c_abf2
Reconocimiento - No comercial - Sin obra derivada (by-nc-nd)
http://creativecommons.org/licenses/by-nc-nd/4.0/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Editorial Universitat Politècnica de València
publisher.none.fl_str_mv Editorial Universitat Politècnica de València
dc.source.none.fl_str_mv reponame:RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia
instname:Universitat Politècnica de València (UPV)
instname_str Universitat Politècnica de València (UPV)
reponame_str RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia
collection RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia
repository.name.fl_str_mv
repository.mail.fl_str_mv
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score 15,300719

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