Application of Support Vector Machines in Evaluating the Internationalization Success of Companies

The internationalization started to be seen as an opportunity for many companies. This is one of the most crucial growth strategies for companies. Internationalization can be defined as a corporative strategy for growing through foreign markets. It can enhance the product lifetime and improve produc...

Descripción completa

Detalles Bibliográficos
Autores: Rustam, Z, Yaurita, F, Segovia Vargas, María Jesús
Tipo de recurso: artículo
Fecha de publicación:2018
País:España
Institución:Universidad Complutense de Madrid (UCM)
Repositorio:Docta Complutense
Idioma:inglés
OAI Identifier:oai:docta.ucm.es:20.500.14352/19037
Acceso en línea:https://hdl.handle.net/20.500.14352/19037
Access Level:acceso abierto
Palabra clave:Contabilidad (Economía)
Empresas
Mercados bursátiles y financieros
5303 Contabilidad Económica
5311 Organización y Dirección de Empresas
Descripción
Sumario:The internationalization started to be seen as an opportunity for many companies. This is one of the most crucial growth strategies for companies. Internationalization can be defined as a corporative strategy for growing through foreign markets. It can enhance the product lifetime and improve productivity and business efficiency. However, there is no general model for a successful international company. Therefore, the success of an internationalization procedure must be estimated based on different variables such as the status, strategy, and market characteristics of the company. In this paper, we try to build a model in evaluating the internationalization success of a company based on existing past data by using Support Vector Machines. The results are very encouraging and show that Support Vector Machines can be a useful tool in this sector. We found that Support Vector Machines achieved 81.36% accuracy rate with RBF Kernel, 80% training set, and