La marca: señal, nombre, identidad y blasón
[EN] The brand, as identifying graphic sign, has inher-ited the features developed through a history of thousands of years, the history of signage. Along the way it accumulates several levels of meaning which associate it to the user’s identity. The qual-ity of the designs increases as much as all t...
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| Tipo de recurso: | artículo |
| Fecha de publicación: | 2015 |
| País: | España |
| Institución: | Universitat Politècnica de València (UPV) |
| Repositorio: | RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia |
| Idioma: | español inglés |
| OAI Identifier: | oai:riunet.upv.es:10251/76730 |
| Acceso en línea: | https://riunet.upv.es/handle/10251/76730 |
| Access Level: | acceso abierto |
| Palabra clave: | Brand Identity Corporative Design Symbol Marca Identidad Diseño corporativo Símbolo |
| Sumario: | [EN] The brand, as identifying graphic sign, has inher-ited the features developed through a history of thousands of years, the history of signage. Along the way it accumulates several levels of meaning which associate it to the user’s identity. The qual-ity of the designs increases as much as all those levels appear in the work of the designer, since they allow discarding previous concepts that propose false functions of the brand and adhere to the requisites of the identifying function. |
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