Brand experience: the physical, digital, and phygital formats
info:eu-repo/semantics/publishedVersion
| Autores: | , |
|---|---|
| Tipo de recurso: | capítulo de libro |
| Fecha de publicación: | 2024 |
| País: | España |
| Institución: | Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya) |
| Repositorio: | Recercat. Dipósit de la Recerca de Catalunya |
| OAI Identifier: | oai:recercat.cat:20.500.14342/5566 |
| Acceso en línea: | http://hdl.handle.net/20.500.14342/5566 |
| Access Level: | acceso embargado |
| Palabra clave: | Brand experience |
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Brand experience: the physical, digital, and phygital formatsKrtolica-Lukic, AleksandraPolo López, MarcBrand experienceinfo:eu-repo/semantics/publishedVersionPeter Lang GroupUniversitat Ramon Llull. Facultat de Comunicació i Relacions Internacionals Blanquerna2024info:eu-repo/semantics/bookPart12 p.http://hdl.handle.net/20.500.14342/5566reponame:Recercat. Dipósit de la Recerca de Catalunyainstname:Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya)InglésMaría Nereida Cea Esteruelas, Ignacio Sacaluga Rodríguez, Juan Manuel Barceló Sánchez (eds.). Persuasión neurocomunicativa. La ciencia del comportamiento nos observa© Peter Lang Group AGinfo:eu-repo/semantics/embargoedAccessoai:recercat.cat:20.500.14342/55662026-05-29T05:05:01Z |
| dc.title.none.fl_str_mv |
Brand experience: the physical, digital, and phygital formats |
| title |
Brand experience: the physical, digital, and phygital formats |
| spellingShingle |
Brand experience: the physical, digital, and phygital formats Krtolica-Lukic, Aleksandra Brand experience |
| title_short |
Brand experience: the physical, digital, and phygital formats |
| title_full |
Brand experience: the physical, digital, and phygital formats |
| title_fullStr |
Brand experience: the physical, digital, and phygital formats |
| title_full_unstemmed |
Brand experience: the physical, digital, and phygital formats |
| title_sort |
Brand experience: the physical, digital, and phygital formats |
| dc.creator.none.fl_str_mv |
Krtolica-Lukic, Aleksandra Polo López, Marc |
| author |
Krtolica-Lukic, Aleksandra |
| author_facet |
Krtolica-Lukic, Aleksandra Polo López, Marc |
| author_role |
author |
| author2 |
Polo López, Marc |
| author2_role |
author |
| dc.contributor.none.fl_str_mv |
Universitat Ramon Llull. Facultat de Comunicació i Relacions Internacionals Blanquerna |
| dc.subject.none.fl_str_mv |
Brand experience |
| topic |
Brand experience |
| description |
info:eu-repo/semantics/publishedVersion |
| publishDate |
2024 |
| dc.date.none.fl_str_mv |
2024 |
| dc.type.none.fl_str_mv |
info:eu-repo/semantics/bookPart |
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bookPart |
| dc.identifier.none.fl_str_mv |
http://hdl.handle.net/20.500.14342/5566 |
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http://hdl.handle.net/20.500.14342/5566 |
| dc.language.none.fl_str_mv |
Inglés |
| language_invalid_str_mv |
Inglés |
| dc.relation.none.fl_str_mv |
María Nereida Cea Esteruelas, Ignacio Sacaluga Rodríguez, Juan Manuel Barceló Sánchez (eds.). Persuasión neurocomunicativa. La ciencia del comportamiento nos observa |
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© Peter Lang Group AG info:eu-repo/semantics/embargoedAccess |
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© Peter Lang Group AG |
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embargoedAccess |
| dc.format.none.fl_str_mv |
12 p. |
| dc.publisher.none.fl_str_mv |
Peter Lang Group |
| publisher.none.fl_str_mv |
Peter Lang Group |
| dc.source.none.fl_str_mv |
reponame:Recercat. Dipósit de la Recerca de Catalunya instname:Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya) |
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Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya) |
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Recercat. Dipósit de la Recerca de Catalunya |
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Recercat. Dipósit de la Recerca de Catalunya |
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