Are you technologically prepared for mobile shopping?

This study explores the influence of travellers’ technology readiness on variables derived from the Theory of Planned Behavior [Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–211. doi:10.1016/0749-5978(91)90020-T] in the context of...

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Detalhes bibliográficos
Autores: Prodanova, Jana, San Martín Gutiérrez, Sonia, Jiménez Torres, Nadia Huitzilin
Formato: artículo
Estado:Versión aceptada para publicación
Fecha de publicación:2021
País:España
Recursos:Universidad de Burgos (UBU)
Repositorio:Repositorio Institucional de la Universidad de Burgos (RIUBU)
OAI Identifier:oai:riubu.ubu.es:10259/9768
Acesso em linha:http://hdl.handle.net/10259/9768
Access Level:acceso abierto
Palavra-chave:Travel services
Mobile phones
Purchase intention
Technology readiness
Theory of Planned Behavior
Consumidores-Conducta
Viajes
Teléfonos móviles
Consumer behavior
Voyages and travels
Cell phones
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spelling Are you technologically prepared for mobile shopping?Prodanova, JanaSan Martín Gutiérrez, SoniaJiménez Torres, Nadia HuitzilinTravel servicesMobile phonesPurchase intentionTechnology readinessTheory of Planned BehaviorConsumidores-ConductaViajesTeléfonos móvilesConsumer behaviorVoyages and travelsCell phonesThis study explores the influence of travellers’ technology readiness on variables derived from the Theory of Planned Behavior [Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–211. doi:10.1016/0749-5978(91)90020-T] in the context of mobile purchases of travel-related services. The model estimation, using structural equation modelling and data from 220 Spanish online buyers of travels, suggests that technologically ready customers are more prone to be persuaded by others’ opinions, perceive more control and have greater intentions to purchase a travel by mobile phone. In contrast, consumers’ technology readiness does not appear to improve their attitudes toward mobile phone advertising. This technology readiness construct partially extends the Theory of Planned Behavior and constitutes a primary determinant of consumers’ intentions to purchase travel services through mobile phones.The authors thank the Ministry of Economy and Competitiveness, Spain for its support of thisresearch through the project ECO2014-53060-R.Routledge202420242021info:eu-repo/semantics/articleinfo:eu-repo/semantics/acceptedVersionapplication/pdfhttp://hdl.handle.net/10259/9768reponame:Repositorio Institucional de la Universidad de Burgos (RIUBU)instname:Universidad de Burgos (UBU)InglésThe Service Industries Journal. 2021, V. 41, n. 9-10, p. 648–670https://doi.org/10.1080/02642069.2018.1492561info:eu-repo/grantAgreement/MINECO//ECO2014-53060-RAtribución-NoComercial 4.0 Internacionalhttp://creativecommons.org/licenses/by-nc/4.0/info:eu-repo/semantics/openAccessoai:riubu.ubu.es:10259/97682026-05-28T07:56:11Z
dc.title.none.fl_str_mv Are you technologically prepared for mobile shopping?
title Are you technologically prepared for mobile shopping?
spellingShingle Are you technologically prepared for mobile shopping?
Prodanova, Jana
Travel services
Mobile phones
Purchase intention
Technology readiness
Theory of Planned Behavior
Consumidores-Conducta
Viajes
Teléfonos móviles
Consumer behavior
Voyages and travels
Cell phones
title_short Are you technologically prepared for mobile shopping?
title_full Are you technologically prepared for mobile shopping?
title_fullStr Are you technologically prepared for mobile shopping?
title_full_unstemmed Are you technologically prepared for mobile shopping?
title_sort Are you technologically prepared for mobile shopping?
dc.creator.none.fl_str_mv Prodanova, Jana
San Martín Gutiérrez, Sonia
Jiménez Torres, Nadia Huitzilin
author Prodanova, Jana
author_facet Prodanova, Jana
San Martín Gutiérrez, Sonia
Jiménez Torres, Nadia Huitzilin
author_role author
author2 San Martín Gutiérrez, Sonia
Jiménez Torres, Nadia Huitzilin
author2_role author
author
dc.subject.none.fl_str_mv Travel services
Mobile phones
Purchase intention
Technology readiness
Theory of Planned Behavior
Consumidores-Conducta
Viajes
Teléfonos móviles
Consumer behavior
Voyages and travels
Cell phones
topic Travel services
Mobile phones
Purchase intention
Technology readiness
Theory of Planned Behavior
Consumidores-Conducta
Viajes
Teléfonos móviles
Consumer behavior
Voyages and travels
Cell phones
description This study explores the influence of travellers’ technology readiness on variables derived from the Theory of Planned Behavior [Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–211. doi:10.1016/0749-5978(91)90020-T] in the context of mobile purchases of travel-related services. The model estimation, using structural equation modelling and data from 220 Spanish online buyers of travels, suggests that technologically ready customers are more prone to be persuaded by others’ opinions, perceive more control and have greater intentions to purchase a travel by mobile phone. In contrast, consumers’ technology readiness does not appear to improve their attitudes toward mobile phone advertising. This technology readiness construct partially extends the Theory of Planned Behavior and constitutes a primary determinant of consumers’ intentions to purchase travel services through mobile phones.
publishDate 2021
dc.date.none.fl_str_mv 2021
2024
2024
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/acceptedVersion
format article
status_str acceptedVersion
dc.identifier.none.fl_str_mv http://hdl.handle.net/10259/9768
url http://hdl.handle.net/10259/9768
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.relation.none.fl_str_mv The Service Industries Journal. 2021, V. 41, n. 9-10, p. 648–670
https://doi.org/10.1080/02642069.2018.1492561
info:eu-repo/grantAgreement/MINECO//ECO2014-53060-R
dc.rights.none.fl_str_mv Atribución-NoComercial 4.0 Internacional
http://creativecommons.org/licenses/by-nc/4.0/
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Atribución-NoComercial 4.0 Internacional
http://creativecommons.org/licenses/by-nc/4.0/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Routledge
publisher.none.fl_str_mv Routledge
dc.source.none.fl_str_mv reponame:Repositorio Institucional de la Universidad de Burgos (RIUBU)
instname:Universidad de Burgos (UBU)
instname_str Universidad de Burgos (UBU)
reponame_str Repositorio Institucional de la Universidad de Burgos (RIUBU)
collection Repositorio Institucional de la Universidad de Burgos (RIUBU)
repository.name.fl_str_mv
repository.mail.fl_str_mv
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score 15,81155

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