The importance of the messenger in climate change communication to farmers

Agriculture needs to mitigate its impacts and adapt to new environmental conditions. To this end, communicating climate change to farmers is essential but remains a challenge, since many stakeholders (e.g. public administration, sectoral stakeholders, environmentalists) engage with farmers, conveyin...

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Autores: Muñoz-Ulecia, Enrique, Bernués, Alberto, Carabaño Luengo, María Jesús, Joy, Margalida, Martín-Collado, Daniel
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2025
País:España
Institución:Consejo Superior de Investigaciones Científicas (CSIC)
Repositorio:DIGITAL.CSIC. Repositorio Institucional del CSIC
OAI Identifier:oai:digital.csic.es:10261/399319
Acceso en línea:http://hdl.handle.net/10261/399319
https://api.elsevier.com/content/abstract/scopus_id/105007623685
Access Level:acceso abierto
Palabra clave:Climate change perception
Farmers’ trust
Science-policy-farmers dialogue
Stakeholders
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network_name_str España
repository_id_str
dc.title.none.fl_str_mv The importance of the messenger in climate change communication to farmers
title The importance of the messenger in climate change communication to farmers
spellingShingle The importance of the messenger in climate change communication to farmers
Muñoz-Ulecia, Enrique
Climate change perception
Farmers’ trust
Science-policy-farmers dialogue
Stakeholders
title_short The importance of the messenger in climate change communication to farmers
title_full The importance of the messenger in climate change communication to farmers
title_fullStr The importance of the messenger in climate change communication to farmers
title_full_unstemmed The importance of the messenger in climate change communication to farmers
title_sort The importance of the messenger in climate change communication to farmers
dc.creator.none.fl_str_mv Muñoz-Ulecia, Enrique
Bernués, Alberto
Carabaño Luengo, María Jesús
Joy, Margalida
Martín-Collado, Daniel
author Muñoz-Ulecia, Enrique
author_facet Muñoz-Ulecia, Enrique
Bernués, Alberto
Carabaño Luengo, María Jesús
Joy, Margalida
Martín-Collado, Daniel
author_role author
author2 Bernués, Alberto
Carabaño Luengo, María Jesús
Joy, Margalida
Martín-Collado, Daniel
author2_role author
author
author
author
dc.contributor.none.fl_str_mv Agencia Estatal de Investigación (España)
Ministerio de Ciencia e Innovación (España)
European Commission
Gobierno de Aragón
Ministerio de Economía, Industria y Competitividad (España)
Muñoz-Ulecia, Enrique [0000-0002-7153-7660]
Bernués, Alberto [0000-0002-3237-9751]
Carabaño Luengo, María Jesús [0000-0002-3087-9170]
Joy, Margalida [0000-0002-1796-4223]
Martín-Collado, Daniel [0000-0002-2087-961X]
Consejo Superior de Investigaciones Científicas [https://ror.org/02gfc7t72]
dc.subject.none.fl_str_mv Climate change perception
Farmers’ trust
Science-policy-farmers dialogue
Stakeholders
topic Climate change perception
Farmers’ trust
Science-policy-farmers dialogue
Stakeholders
description Agriculture needs to mitigate its impacts and adapt to new environmental conditions. To this end, communicating climate change to farmers is essential but remains a challenge, since many stakeholders (e.g. public administration, sectoral stakeholders, environmentalists) engage with farmers, conveying diverse messages about climate change and the role of agriculture. Here we aim to analyse farmers’ perceptions of climate change and how these relate to their trust in different stakeholders. We conducted a survey with 167 livestock farmers across Spain, gathering data about their perceptions on climate change severity and origin, and to what extent its importance has been exaggerated. We also analysed farmers’ trust in different information sources, including farmers associations (i.e. breed associations, farmer organisations and cooperatives), agricultural organisations, technical publications, veterinarians, agricultural firms, government agencies, scientists, environmentalists, animal activists, and the media. Our results show that farmers believe climate change exists but a high proportion are sceptical about its origin and severity. Farmers’ trust in information sources influences their perception of climate change. Farmers who trust public institutions, environmentalists, animal activists, and the media are more likely to view climate change as human-driven and perceive its impacts as severe, rejecting claims of exaggeration. In contrast, those who trust veterinarians, cooperatives, agricultural firms, and farmer organisations tend to see climate change as a hybrid human-natural process and believe its impacts are overstated. The results highlight the need to improve the science-policy-farmers dialogue to make farmers more aware of the potential consequences of climate change on farming and trigger adaptation.
publishDate 2025
dc.date.none.fl_str_mv 2025
2025
2025
dc.type.none.fl_str_mv info:eu-repo/semantics/article
http://purl.org/coar/resource_type/c_6501
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info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv http://hdl.handle.net/10261/399319
https://api.elsevier.com/content/abstract/scopus_id/105007623685
url http://hdl.handle.net/10261/399319
https://api.elsevier.com/content/abstract/scopus_id/105007623685
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.relation.none.fl_str_mv #PLACEHOLDER_PARENT_METADATA_VALUE#
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info:eu-repo/grantAgreement/MINECO//RTA2015-00035
info:eu-repo/grantAgreement/AEI/Plan Estatal de Investigación Científica y Técnica y de Innovación 2017-2020/PCI2019-103533
Muñoz-Ulecia, Enrique; Bernués, Alberto; Carabaño Luengo, María Jesús; Joy, Margalida; Martín-Collado, Daniel; 2025; The importance of the messenger in climate change communication to farmers [Dataset]; Taylor & Francis; https://doi.org/10.6084/m9.figshare.29274506.v1
https://doi.org/10.1080/1828051X.2025.2515264
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dc.publisher.none.fl_str_mv Taylor & Francis
publisher.none.fl_str_mv Taylor & Francis
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instname:Consejo Superior de Investigaciones Científicas (CSIC)
instname_str Consejo Superior de Investigaciones Científicas (CSIC)
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spelling The importance of the messenger in climate change communication to farmersMuñoz-Ulecia, EnriqueBernués, AlbertoCarabaño Luengo, María JesúsJoy, MargalidaMartín-Collado, DanielClimate change perceptionFarmers’ trustScience-policy-farmers dialogueStakeholdersAgriculture needs to mitigate its impacts and adapt to new environmental conditions. To this end, communicating climate change to farmers is essential but remains a challenge, since many stakeholders (e.g. public administration, sectoral stakeholders, environmentalists) engage with farmers, conveying diverse messages about climate change and the role of agriculture. Here we aim to analyse farmers’ perceptions of climate change and how these relate to their trust in different stakeholders. We conducted a survey with 167 livestock farmers across Spain, gathering data about their perceptions on climate change severity and origin, and to what extent its importance has been exaggerated. We also analysed farmers’ trust in different information sources, including farmers associations (i.e. breed associations, farmer organisations and cooperatives), agricultural organisations, technical publications, veterinarians, agricultural firms, government agencies, scientists, environmentalists, animal activists, and the media. Our results show that farmers believe climate change exists but a high proportion are sceptical about its origin and severity. Farmers’ trust in information sources influences their perception of climate change. Farmers who trust public institutions, environmentalists, animal activists, and the media are more likely to view climate change as human-driven and perceive its impacts as severe, rejecting claims of exaggeration. In contrast, those who trust veterinarians, cooperatives, agricultural firms, and farmer organisations tend to see climate change as a hybrid human-natural process and believe its impacts are overstated. The results highlight the need to improve the science-policy-farmers dialogue to make farmers more aware of the potential consequences of climate change on farming and trigger adaptation.The authors thank the experts and institutions that participated in the study and provided contacts with farmers in the case study areas: Florida Goat Breeders National Association (ACRIFLOR, Córdoba, Spain), Agrifood Research and Quality Centre of the Pedroches Valley (CICAP, Córdoba, Spain), Livestock Cooperative of the Pedroches Valley (COVAP, Córdoba, Spain), and Manchega Sheep Breeders Association (AGRAMA, Albacete, Spain). The authors extend their gratitude to the farmers who participated in the study and agreed to be surveyed by the research team. We thank Marina Olalla Romero Varo (Departamento de Ciencia Animal, Centro de Investigación y Tecnología Agroalimentaria de Aragón, Zaragoza, Spain) for the preparation of the map included in Figure 4. This research was financed by grants no. RTA2015-00035 (project E-SelET) and PCI2019-103533 (project AdaptHerd) of the Spanish Ministry of Science and Innovation (Madrid, Spain), and grants no. A25_23R and A26_23R of Research Group Funds from the Government of Aragón. Enrique Muñoz-Ulecia was supported by a contract from the EU project LIFE PollinAction (LIFE19 NAT/IT/000848).Peer reviewedTaylor & FrancisAgencia Estatal de Investigación (España)Ministerio de Ciencia e Innovación (España)European CommissionGobierno de AragónMinisterio de Economía, Industria y Competitividad (España)Muñoz-Ulecia, Enrique [0000-0002-7153-7660]Bernués, Alberto [0000-0002-3237-9751]Carabaño Luengo, María Jesús [0000-0002-3087-9170]Joy, Margalida [0000-0002-1796-4223]Martín-Collado, Daniel [0000-0002-2087-961X]Consejo Superior de Investigaciones Científicas [https://ror.org/02gfc7t72]202520252025info:eu-repo/semantics/articlehttp://purl.org/coar/resource_type/c_6501Publisher's versioninfo:eu-repo/semantics/publishedVersionapplication/pdfhttp://hdl.handle.net/10261/399319https://api.elsevier.com/content/abstract/scopus_id/105007623685reponame:DIGITAL.CSIC. Repositorio Institucional del CSICinstname:Consejo Superior de Investigaciones Científicas (CSIC)Inglés#PLACEHOLDER_PARENT_METADATA_VALUE##PLACEHOLDER_PARENT_METADATA_VALUE#info:eu-repo/grantAgreement/MINECO//RTA2015-00035info:eu-repo/grantAgreement/AEI/Plan Estatal de Investigación Científica y Técnica y de Innovación 2017-2020/PCI2019-103533Muñoz-Ulecia, Enrique; Bernués, Alberto; Carabaño Luengo, María Jesús; Joy, Margalida; Martín-Collado, Daniel; 2025; The importance of the messenger in climate change communication to farmers [Dataset]; Taylor & Francis; https://doi.org/10.6084/m9.figshare.29274506.v1https://doi.org/10.1080/1828051X.2025.2515264Síinfo:eu-repo/semantics/openAccessoai:digital.csic.es:10261/3993192026-05-22T06:33:51Z
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