Towards sustainable fashion: Zara's case

Sustainability has become a pressing need across sectors, and the fashion industry is no exception. This thesis focuses on Zara, a prominent fast fashion brand, to examine its integration of sustainable practices. Zara, known for its rapid production cycles and trenddriven designs, has traditionally...

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Detalhes bibliográficos
Autor: Iglesias-Pérez, B. (Beatriz)|||/items/f664cd0e-c2c3-4982-9809-868ab688d20d
Tipo de documento: dissertação
Data de publicação:2024
País:España
Recursos:Universidad de Navarra
Repositório:Dadun. Depósito Académico Digital de la Universidad de Navarra
Idioma:inglês
OAI Identifier:oai:dadun.unav.edu:10171/69726
Acesso em linha:https://hdl.handle.net/10171/69726
Access Level:Acceso aberto
Palavra-chave:Fashion
Zara
Sustainability
Consumers
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spelling Towards sustainable fashion: Zara's caseIglesias-Pérez, B. (Beatriz)|||/items/f664cd0e-c2c3-4982-9809-868ab688d20dFashionZaraSustainabilityConsumersSustainability has become a pressing need across sectors, and the fashion industry is no exception. This thesis focuses on Zara, a prominent fast fashion brand, to examine its integration of sustainable practices. Zara, known for its rapid production cycles and trenddriven designs, has traditionally been criticized for contributing to overconsumption and environmental degradation. However, recent initiatives aim to shift this narrative. Employing a mixed-methods approach, this research combines a quantitative survey, gathering data from a broad consumer base, with an in-depth qualitative case study of Zara's business model and sustainability efforts. The study explores key factors influencing consumer perceptions of Zara's sustainability initiatives and assesses the effectiveness of these efforts in mitigating the brand's negative image as a fast fashion leader. Findings reveal significant drivers behind consumer engagement with sustainable fashion, the role of transparency and accountability in shaping brand trust, and the impact of Zara's sustainability measures on its market position. This comprehensive analysis contributes to the ongoing discourse on sustainable fashion, providing actionable insights that can contribute to the advancement of sustainability in fashion, offering guidance for brands striving to balance profitability with social and environmental responsibilityMir-Bernal, P. (Pedro)Dadun. Depósito Académico Digital Universidad de Navarra20242024-08-0120242024-01-0120242024-01-0120242024-01-01master thesishttp://purl.org/coar/resource_type/c_bdccinfo:eu-repo/semantics/masterThesisapplication/pdfhttps://hdl.handle.net/10171/69726reponame:Dadun. Depósito Académico Digital de la Universidad de Navarrainstname:Universidad de NavarraInglésengopen accesshttp://purl.org/coar/access_right/c_abf2info:eu-repo/semantics/openAccessoai:dadun.unav.edu:10171/697262026-06-21T12:47:57Z
dc.title.none.fl_str_mv Towards sustainable fashion: Zara's case
title Towards sustainable fashion: Zara's case
spellingShingle Towards sustainable fashion: Zara's case
Iglesias-Pérez, B. (Beatriz)|||/items/f664cd0e-c2c3-4982-9809-868ab688d20d
Fashion
Zara
Sustainability
Consumers
title_short Towards sustainable fashion: Zara's case
title_full Towards sustainable fashion: Zara's case
title_fullStr Towards sustainable fashion: Zara's case
title_full_unstemmed Towards sustainable fashion: Zara's case
title_sort Towards sustainable fashion: Zara's case
dc.creator.none.fl_str_mv Iglesias-Pérez, B. (Beatriz)|||/items/f664cd0e-c2c3-4982-9809-868ab688d20d
author Iglesias-Pérez, B. (Beatriz)|||/items/f664cd0e-c2c3-4982-9809-868ab688d20d
author_facet Iglesias-Pérez, B. (Beatriz)|||/items/f664cd0e-c2c3-4982-9809-868ab688d20d
author_role author
dc.contributor.none.fl_str_mv Mir-Bernal, P. (Pedro)
Dadun. Depósito Académico Digital Universidad de Navarra
dc.subject.none.fl_str_mv Fashion
Zara
Sustainability
Consumers
topic Fashion
Zara
Sustainability
Consumers
description Sustainability has become a pressing need across sectors, and the fashion industry is no exception. This thesis focuses on Zara, a prominent fast fashion brand, to examine its integration of sustainable practices. Zara, known for its rapid production cycles and trenddriven designs, has traditionally been criticized for contributing to overconsumption and environmental degradation. However, recent initiatives aim to shift this narrative. Employing a mixed-methods approach, this research combines a quantitative survey, gathering data from a broad consumer base, with an in-depth qualitative case study of Zara's business model and sustainability efforts. The study explores key factors influencing consumer perceptions of Zara's sustainability initiatives and assesses the effectiveness of these efforts in mitigating the brand's negative image as a fast fashion leader. Findings reveal significant drivers behind consumer engagement with sustainable fashion, the role of transparency and accountability in shaping brand trust, and the impact of Zara's sustainability measures on its market position. This comprehensive analysis contributes to the ongoing discourse on sustainable fashion, providing actionable insights that can contribute to the advancement of sustainability in fashion, offering guidance for brands striving to balance profitability with social and environmental responsibility
publishDate 2024
dc.date.none.fl_str_mv 2024
2024-08-01
2024
2024-01-01
2024
2024-01-01
2024
2024-01-01
dc.type.none.fl_str_mv master thesis
http://purl.org/coar/resource_type/c_bdcc
dc.type.openaire.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
dc.identifier.none.fl_str_mv https://hdl.handle.net/10171/69726
url https://hdl.handle.net/10171/69726
dc.language.none.fl_str_mv Inglés
eng
language_invalid_str_mv Inglés
language eng
dc.rights.none.fl_str_mv open access
http://purl.org/coar/access_right/c_abf2
dc.rights.openaire.fl_str_mv info:eu-repo/semantics/openAccess
rights_invalid_str_mv open access
http://purl.org/coar/access_right/c_abf2
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Dadun. Depósito Académico Digital de la Universidad de Navarra
instname:Universidad de Navarra
instname_str Universidad de Navarra
reponame_str Dadun. Depósito Académico Digital de la Universidad de Navarra
collection Dadun. Depósito Académico Digital de la Universidad de Navarra
repository.name.fl_str_mv
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