Hotel customers’ behavioral intentions toward service robots: the role of utilitarian and hedonic values

This study aims to investigate the effects of hotel customers’ perceived utilitarian and hedonic values on their intention to use service robots. In addition, the influences of innovativeness, ease of use and compatibility on hotel customers’ perceived utilitarian and hedonic values were examined. D...

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Autores: Bulent Ozturk, Ahmet, Pizam, Abraham, Hacikara, Ahmet, Qingxiang, An, Chaulagain, Suja, Balderas-Cejudo, Adela, Buhalis, Dimitrios, Fuchs, Galia, Hara, Tadayuki, Vieira de Souza Meira, Jessica, García Revilla, Mercedes Raquel, Sethi, Ye, State, Olimpia
Tipo de recurso: artículo
Fecha de publicación:2023
País:España
Institución:Universidad a Distancia de Madrid (UDIMA)
Repositorio:udiMundus. Repositorio Institucional de la Universidad a Distancia de Madrid
OAI Identifier:oai:udimundus.udima.es:20.500.12226/1611
Acceso en línea:http://hdl.handle.net/20.500.12226/1611
Access Level:acceso abierto
Palabra clave:Service robots
Hedonic value
Utilitarian value
Ease of use
Hospitality robots
Hotel robots
Behavioral intention
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spelling Hotel customers’ behavioral intentions toward service robots: the role of utilitarian and hedonic valuesBulent Ozturk, AhmetPizam, AbrahamHacikara, AhmetQingxiang, AnChaulagain, SujaBalderas-Cejudo, AdelaBuhalis, DimitriosFuchs, GaliaHara, TadayukiVieira de Souza Meira, JessicaGarcía Revilla, Mercedes RaquelSethi, YeState, OlimpiaService robotsHedonic valueUtilitarian valueEase of useHospitality robotsHotel robotsBehavioral intentionThis study aims to investigate the effects of hotel customers’ perceived utilitarian and hedonic values on their intention to use service robots. In addition, the influences of innovativeness, ease of use and compatibility on hotel customers’ perceived utilitarian and hedonic values were examined. Design/methodology/approach – The data of the current study was collected from 11 countries including the USA, UK, Turkey, Spain, Romania, Japan, Israel, India, Greece, Canada and Brazil. A structural equation modeling was used to test the study hypotheses. Findings – The results indicated that hotel customers’ intention to use service robots was positively influenced by their utilitarian and hedonic value perceptions. In addition, customers’ perceptions of robots’ ease of use and compatibility had a positive impact on their perceived utilitarian and hedonic values. Originality/value – The findings of the current study provide unique contributions in the context of hospitality robotics technology adoption literature. In addition, this study provides valuable insights and novel opportunities for hospitality decision-makers to capitalize on, as they strive to strategize the integration of robot-based services into their operations.2022-23Departamento de Empresas y Actividades Turísticas y MarketingFacultad de Ciencias Económicas y Empresariales2023info:eu-repo/semantics/articlehttp://hdl.handle.net/20.500.12226/1611reponame:udiMundus. Repositorio Institucional de la Universidad a Distancia de Madridinstname:Universidad a Distancia de Madrid (UDIMA)Inglésinfo:eu-repo/semantics/openAccessoai:udimundus.udima.es:20.500.12226/16112026-06-02T12:44:31Z
dc.title.none.fl_str_mv Hotel customers’ behavioral intentions toward service robots: the role of utilitarian and hedonic values
title Hotel customers’ behavioral intentions toward service robots: the role of utilitarian and hedonic values
spellingShingle Hotel customers’ behavioral intentions toward service robots: the role of utilitarian and hedonic values
Bulent Ozturk, Ahmet
Service robots
Hedonic value
Utilitarian value
Ease of use
Hospitality robots
Hotel robots
Behavioral intention
title_short Hotel customers’ behavioral intentions toward service robots: the role of utilitarian and hedonic values
title_full Hotel customers’ behavioral intentions toward service robots: the role of utilitarian and hedonic values
title_fullStr Hotel customers’ behavioral intentions toward service robots: the role of utilitarian and hedonic values
title_full_unstemmed Hotel customers’ behavioral intentions toward service robots: the role of utilitarian and hedonic values
title_sort Hotel customers’ behavioral intentions toward service robots: the role of utilitarian and hedonic values
dc.creator.none.fl_str_mv Bulent Ozturk, Ahmet
Pizam, Abraham
Hacikara, Ahmet
Qingxiang, An
Chaulagain, Suja
Balderas-Cejudo, Adela
Buhalis, Dimitrios
Fuchs, Galia
Hara, Tadayuki
Vieira de Souza Meira, Jessica
García Revilla, Mercedes Raquel
Sethi, Ye
State, Olimpia
author Bulent Ozturk, Ahmet
author_facet Bulent Ozturk, Ahmet
Pizam, Abraham
Hacikara, Ahmet
Qingxiang, An
Chaulagain, Suja
Balderas-Cejudo, Adela
Buhalis, Dimitrios
Fuchs, Galia
Hara, Tadayuki
Vieira de Souza Meira, Jessica
García Revilla, Mercedes Raquel
Sethi, Ye
State, Olimpia
author_role author
author2 Pizam, Abraham
Hacikara, Ahmet
Qingxiang, An
Chaulagain, Suja
Balderas-Cejudo, Adela
Buhalis, Dimitrios
Fuchs, Galia
Hara, Tadayuki
Vieira de Souza Meira, Jessica
García Revilla, Mercedes Raquel
Sethi, Ye
State, Olimpia
author2_role author
author
author
author
author
author
author
author
author
author
author
author
dc.subject.none.fl_str_mv Service robots
Hedonic value
Utilitarian value
Ease of use
Hospitality robots
Hotel robots
Behavioral intention
topic Service robots
Hedonic value
Utilitarian value
Ease of use
Hospitality robots
Hotel robots
Behavioral intention
description This study aims to investigate the effects of hotel customers’ perceived utilitarian and hedonic values on their intention to use service robots. In addition, the influences of innovativeness, ease of use and compatibility on hotel customers’ perceived utilitarian and hedonic values were examined. Design/methodology/approach – The data of the current study was collected from 11 countries including the USA, UK, Turkey, Spain, Romania, Japan, Israel, India, Greece, Canada and Brazil. A structural equation modeling was used to test the study hypotheses. Findings – The results indicated that hotel customers’ intention to use service robots was positively influenced by their utilitarian and hedonic value perceptions. In addition, customers’ perceptions of robots’ ease of use and compatibility had a positive impact on their perceived utilitarian and hedonic values. Originality/value – The findings of the current study provide unique contributions in the context of hospitality robotics technology adoption literature. In addition, this study provides valuable insights and novel opportunities for hospitality decision-makers to capitalize on, as they strive to strategize the integration of robot-based services into their operations.
publishDate 2023
dc.date.none.fl_str_mv 2023
dc.type.none.fl_str_mv info:eu-repo/semantics/article
format article
dc.identifier.none.fl_str_mv http://hdl.handle.net/20.500.12226/1611
url http://hdl.handle.net/20.500.12226/1611
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.rights.none.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.publisher.none.fl_str_mv Departamento de Empresas y Actividades Turísticas y Marketing
Facultad de Ciencias Económicas y Empresariales
publisher.none.fl_str_mv Departamento de Empresas y Actividades Turísticas y Marketing
Facultad de Ciencias Económicas y Empresariales
dc.source.none.fl_str_mv reponame:udiMundus. Repositorio Institucional de la Universidad a Distancia de Madrid
instname:Universidad a Distancia de Madrid (UDIMA)
instname_str Universidad a Distancia de Madrid (UDIMA)
reponame_str udiMundus. Repositorio Institucional de la Universidad a Distancia de Madrid
collection udiMundus. Repositorio Institucional de la Universidad a Distancia de Madrid
repository.name.fl_str_mv
repository.mail.fl_str_mv
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