Identification, sympathy and willingness to pay

The present study analyzes the effects of sympathy and identification between sports fans and clubs in the recognition of willingness to pay in favor of these organizations. With this objective, after reconsidering the diverse approaches to this type of bonds, we propose in the first part a theoreti...

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Detalles Bibliográficos
Autores: Sánchez Santos, José Manuel, Pena López, José Atilano
Tipo de recurso: artículo
Fecha de publicación:2012
País:España
Institución:Universidad Autónoma de Madrid
Repositorio:Biblos-e Archivo. Repositorio Institucional de la UAM
Idioma:inglés
OAI Identifier:oai:repositorio.uam.es:10486/681899
Acceso en línea:http://hdl.handle.net/10486/681899
Access Level:acceso abierto
Palabra clave:Sympathy
Willingness to pay
Contingent Valuation
Demand for sports
Economía
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spelling Identification, sympathy and willingness to payIdentificación, empatía y disposición de pagoSánchez Santos, José ManuelPena López, José AtilanoSympathyWillingness to payContingent ValuationDemand for sportsEconomíaThe present study analyzes the effects of sympathy and identification between sports fans and clubs in the recognition of willingness to pay in favor of these organizations. With this objective, after reconsidering the diverse approaches to this type of bonds, we propose in the first part a theoretical model that considers the psychosociological factors which affect the willingness to pay for this kind of goods and services that have characteristics similar to public goods. This model allows us to extract two hypotheses on the interrelation between sympathy, income and willingness to pay. In the second part, we put these hypotheses to the test. The results establish, as predicted, that identification or sympathy with a club constitutes an important causal factor in its valuation, although income has no causal relation with this. Both can explain some irregularities found within the contingent valuation methodEl presente estudio analiza el impacto de la simpatía y la identificación entre seguidores y clubes deportivos sobre el reconocimiento de la disposición a pagar en favor de estas organizaciones. Para ello, después de reconsiderar los distintos acercamientos a este tipo de vínculos, en la primera parte proponemos un modelo teórico que considera los factores psicosociales que influyen en la disposición a pagar por este tipo de bienes y servicios, que tienen unas características similares a los bienes públicos. Este modelo nos permite elaborar dos hipótesis sobre la interrelación entre la empatía, los ingresos y la disposición a pagar. En la segunda parte ponemos a prueba estas hipótesis. Tal y como esperábamos, los resultados indican que la identificación o simpatía con un club constituye un importante factor causal en su valoración, mientras que esta relación no existe con la variable ingresos. Ambos factores sirven para explicar las anomalías encontradas en el método de valoración contingenteThe authors acknowledge financial support by 10SEC100041 PR from the Xunta de GaliciaElsevier España S.L.20122012-01-01research articlehttp://purl.org/coar/resource_type/c_2df8fbb1VoRhttp://purl.org/coar/version/c_970fb48d4fbd8a85info:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10486/681899reponame:Biblos-e Archivo. Repositorio Institucional de la UAMinstname:Universidad Autónoma de MadridInglésengopen accesshttp://purl.org/coar/access_right/c_abf2info:eu-repo/semantics/openAccessoai:repositorio.uam.es:10486/6818992026-06-23T12:46:27Z
dc.title.none.fl_str_mv Identification, sympathy and willingness to pay
Identificación, empatía y disposición de pago
title Identification, sympathy and willingness to pay
spellingShingle Identification, sympathy and willingness to pay
Sánchez Santos, José Manuel
Sympathy
Willingness to pay
Contingent Valuation
Demand for sports
Economía
title_short Identification, sympathy and willingness to pay
title_full Identification, sympathy and willingness to pay
title_fullStr Identification, sympathy and willingness to pay
title_full_unstemmed Identification, sympathy and willingness to pay
title_sort Identification, sympathy and willingness to pay
dc.creator.none.fl_str_mv Sánchez Santos, José Manuel
Pena López, José Atilano
author Sánchez Santos, José Manuel
author_facet Sánchez Santos, José Manuel
Pena López, José Atilano
author_role author
author2 Pena López, José Atilano
author2_role author
dc.subject.none.fl_str_mv Sympathy
Willingness to pay
Contingent Valuation
Demand for sports
Economía
topic Sympathy
Willingness to pay
Contingent Valuation
Demand for sports
Economía
description The present study analyzes the effects of sympathy and identification between sports fans and clubs in the recognition of willingness to pay in favor of these organizations. With this objective, after reconsidering the diverse approaches to this type of bonds, we propose in the first part a theoretical model that considers the psychosociological factors which affect the willingness to pay for this kind of goods and services that have characteristics similar to public goods. This model allows us to extract two hypotheses on the interrelation between sympathy, income and willingness to pay. In the second part, we put these hypotheses to the test. The results establish, as predicted, that identification or sympathy with a club constitutes an important causal factor in its valuation, although income has no causal relation with this. Both can explain some irregularities found within the contingent valuation method
publishDate 2012
dc.date.none.fl_str_mv 2012
2012-01-01
dc.type.none.fl_str_mv research article
http://purl.org/coar/resource_type/c_2df8fbb1
VoR
http://purl.org/coar/version/c_970fb48d4fbd8a85
dc.type.openaire.fl_str_mv info:eu-repo/semantics/article
format article
dc.identifier.none.fl_str_mv http://hdl.handle.net/10486/681899
url http://hdl.handle.net/10486/681899
dc.language.none.fl_str_mv Inglés
eng
language_invalid_str_mv Inglés
language eng
dc.rights.none.fl_str_mv open access
http://purl.org/coar/access_right/c_abf2
dc.rights.openaire.fl_str_mv info:eu-repo/semantics/openAccess
rights_invalid_str_mv open access
http://purl.org/coar/access_right/c_abf2
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Elsevier España S.L.
publisher.none.fl_str_mv Elsevier España S.L.
dc.source.none.fl_str_mv reponame:Biblos-e Archivo. Repositorio Institucional de la UAM
instname:Universidad Autónoma de Madrid
instname_str Universidad Autónoma de Madrid
reponame_str Biblos-e Archivo. Repositorio Institucional de la UAM
collection Biblos-e Archivo. Repositorio Institucional de la UAM
repository.name.fl_str_mv
repository.mail.fl_str_mv
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score 15,298079

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