Increasing online shop revenues with web scraping: a case study for the wine sector
Purpose – Wine has been produced for thousands of years and nowadays we have seen a spread in the wine culture. E-commerce sales of wine have increased considerably and online customer’s satisfaction is influenced by quality and price. This paper presents a case study of the company “QuieroVinos, S....
| Autores: | , , , , , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2020 |
| País: | España |
| Institución: | Universitat de Lleida (UdL) |
| Repositorio: | Repositori Obert UdL |
| OAI Identifier: | oai:repositori.udl.cat:10459.1/68768 |
| Acceso en línea: | https://doi.org/10.1108/BFJ-07-2019-0522 http://hdl.handle.net/10459.1/68768 |
| Access Level: | acceso abierto |
| Palabra clave: | Wine Web scraping Marketplace Price Revenues Cloud |
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Increasing online shop revenues with web scraping: a case study for the wine sectorJorge, OriolPons, AdriàRius Torrentó, Josep MariaVintró Sánchez, CarlaMateo Fornés, JordiVilaplana Mayoral, JordiWineWeb scrapingMarketplacePriceRevenuesCloudPurpose – Wine has been produced for thousands of years and nowadays we have seen a spread in the wine culture. E-commerce sales of wine have increased considerably and online customer’s satisfaction is influenced by quality and price. This paper presents a case study of the company “QuieroVinos, S.L.”, an online wine shop founded in 2015 that sells Spanish wines in two main marketplaces. Design/methodology/approach – With the final target of increasing the company profits it has been designed and developed an application to track the prices of competitors for a set of products. This information will be used to set the product prices in order to offer the products both competitively and profitably in each Marketplace. This application must check, by tacking into account information such as the product cost or the minimum product margin, if it is possible to decrease the price in order to reach the top cheapest position and as a consequence, increase the sales. Findings – The application improved in a notorious way the company’s results in terms of sales and shipping costs. It must be said that without the use of the presented application, performing the price comparison process within each one of the marketplaces would have taken a long time. Moreover, as prices change very frequently, the obtained information has a very limited time value, and the competitors prices should be analyzed daily in order to take accurate decisions regarding the company’s price policy. Originality/value – Although the application has been designed for the wine sector and the two named marketplace, it could be exported to other sectors. For that, it should be implemented new modules to collect information regarding the competitor’s price of the products selling on each corresponding marketplaceThis work was supported by the Ministerio de Economía y Competitividad under contract TIN2017- 84553-C2-2-R. Also, the authors are members of the research group 2017-SGR363, funded by the Generalitat de Catalunya.Emerald Publishing Limited2020info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionhttps://doi.org/10.1108/BFJ-07-2019-0522http://hdl.handle.net/10459.1/68768reponame:Repositori Obert UdL instname:Universitat de Lleida (UdL)Inglésinfo:eu-repo/grantAgreement/AEI/Plan Estatal de Investigación Científica y Técnica y de Innovación 2013-2016/TIN2017-84553-C2-2-RBritish Food Journal, 2020, vol. 122, núm. 11, p. 3383-3401cc-by (c) Oriol Jorge et al., 2020info:eu-repo/semantics/openAccesshttp://creativecommons.org/licenses/by/4.0/oai:repositori.udl.cat:10459.1/687682026-06-24T12:42:17Z |
| dc.title.none.fl_str_mv |
Increasing online shop revenues with web scraping: a case study for the wine sector |
| title |
Increasing online shop revenues with web scraping: a case study for the wine sector |
| spellingShingle |
Increasing online shop revenues with web scraping: a case study for the wine sector Jorge, Oriol Wine Web scraping Marketplace Price Revenues Cloud |
| title_short |
Increasing online shop revenues with web scraping: a case study for the wine sector |
| title_full |
Increasing online shop revenues with web scraping: a case study for the wine sector |
| title_fullStr |
Increasing online shop revenues with web scraping: a case study for the wine sector |
| title_full_unstemmed |
Increasing online shop revenues with web scraping: a case study for the wine sector |
| title_sort |
Increasing online shop revenues with web scraping: a case study for the wine sector |
| dc.creator.none.fl_str_mv |
Jorge, Oriol Pons, Adrià Rius Torrentó, Josep Maria Vintró Sánchez, Carla Mateo Fornés, Jordi Vilaplana Mayoral, Jordi |
| author |
Jorge, Oriol |
| author_facet |
Jorge, Oriol Pons, Adrià Rius Torrentó, Josep Maria Vintró Sánchez, Carla Mateo Fornés, Jordi Vilaplana Mayoral, Jordi |
| author_role |
author |
| author2 |
Pons, Adrià Rius Torrentó, Josep Maria Vintró Sánchez, Carla Mateo Fornés, Jordi Vilaplana Mayoral, Jordi |
| author2_role |
author author author author author |
| dc.subject.none.fl_str_mv |
Wine Web scraping Marketplace Price Revenues Cloud |
| topic |
Wine Web scraping Marketplace Price Revenues Cloud |
| description |
Purpose – Wine has been produced for thousands of years and nowadays we have seen a spread in the wine culture. E-commerce sales of wine have increased considerably and online customer’s satisfaction is influenced by quality and price. This paper presents a case study of the company “QuieroVinos, S.L.”, an online wine shop founded in 2015 that sells Spanish wines in two main marketplaces. Design/methodology/approach – With the final target of increasing the company profits it has been designed and developed an application to track the prices of competitors for a set of products. This information will be used to set the product prices in order to offer the products both competitively and profitably in each Marketplace. This application must check, by tacking into account information such as the product cost or the minimum product margin, if it is possible to decrease the price in order to reach the top cheapest position and as a consequence, increase the sales. Findings – The application improved in a notorious way the company’s results in terms of sales and shipping costs. It must be said that without the use of the presented application, performing the price comparison process within each one of the marketplaces would have taken a long time. Moreover, as prices change very frequently, the obtained information has a very limited time value, and the competitors prices should be analyzed daily in order to take accurate decisions regarding the company’s price policy. Originality/value – Although the application has been designed for the wine sector and the two named marketplace, it could be exported to other sectors. For that, it should be implemented new modules to collect information regarding the competitor’s price of the products selling on each corresponding marketplace |
| publishDate |
2020 |
| dc.date.none.fl_str_mv |
2020 |
| dc.type.none.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
| format |
article |
| status_str |
publishedVersion |
| dc.identifier.none.fl_str_mv |
https://doi.org/10.1108/BFJ-07-2019-0522 http://hdl.handle.net/10459.1/68768 |
| url |
https://doi.org/10.1108/BFJ-07-2019-0522 http://hdl.handle.net/10459.1/68768 |
| dc.language.none.fl_str_mv |
Inglés |
| language_invalid_str_mv |
Inglés |
| dc.relation.none.fl_str_mv |
info:eu-repo/grantAgreement/AEI/Plan Estatal de Investigación Científica y Técnica y de Innovación 2013-2016/TIN2017-84553-C2-2-R British Food Journal, 2020, vol. 122, núm. 11, p. 3383-3401 |
| dc.rights.none.fl_str_mv |
cc-by (c) Oriol Jorge et al., 2020 info:eu-repo/semantics/openAccess http://creativecommons.org/licenses/by/4.0/ |
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cc-by (c) Oriol Jorge et al., 2020 http://creativecommons.org/licenses/by/4.0/ |
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openAccess |
| dc.publisher.none.fl_str_mv |
Emerald Publishing Limited |
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Emerald Publishing Limited |
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reponame:Repositori Obert UdL instname:Universitat de Lleida (UdL) |
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Universitat de Lleida (UdL) |
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Repositori Obert UdL |
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Repositori Obert UdL |
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15,812429 |