Network value and optimum analysis on the mode of networked marketing in TV media
Purpose: With the development of the networked marketing in TV media, it is important to do the research on network value and optimum analysis in this field. Design/methodology/approach: According to the research on the mode of networked marketing in TV media and Correlation theory, the essence of m...
| Autores: | , , |
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| Tipo de recurso: | artículo |
| Fecha de publicación: | 2012 |
| País: | España |
| Institución: | Universitat Politècnica de Catalunya (UPC) |
| Repositorio: | UPCommons. Portal del coneixement obert de la UPC |
| Idioma: | inglés |
| OAI Identifier: | oai:upcommons.upc.edu:2099/12967 |
| Acceso en línea: | https://hdl.handle.net/2099/12967 |
| Access Level: | acceso abierto |
| Palabra clave: | Television -- Marketing TV media Networked Marketing Network analysis Network value and optimization Televisió -- Màrqueting Àrees temàtiques de la UPC::Economia i organització d'empreses::Màrqueting Àrees temàtiques de la UPC::Economia i organització d'empreses::Economia sectorial |
| Sumario: | Purpose: With the development of the networked marketing in TV media, it is important to do the research on network value and optimum analysis in this field. Design/methodology/approach: According to the research on the mode of networked marketing in TV media and Correlation theory, the essence of media marketing is creating, spreading and transferring values. The Participants of marketing value activities are in network, and value activities proceed in networked form. Network capability is important to TV media marketing activities. Findings: This article raises the direction of research of analysis and optimization about network based on the mode of networked marketing in TV media by studying TV media marketing Development Mechanism , network analysis and network value structure. |
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