Place branding : a conceptual and theoretical framework

Within the context of rising competition between territories, identity has become the most important element of recognition, differentiation and commodification in the communicative process within which cities, regions and countries position themselves. Geographical spaces thus compete in terms of t...

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Author: San Eugenio Vela, Jordi de
Format: article
Publication Date:2013
Country:España
Institution:UVic-UCC
Repository:RiUVic. Repositori institucional de la UVic-UCC
OAI Identifier:oai:dspace.uvic.cat:10854/2295
Online Access:http://hdl.handle.net/10854/2295
Access Level:Open access
Keyword:Imatge de marca
Construcció de marca (Màrqueting)
Paisatge
id ES_e8a31e4ff2b68487022ffcdb6b000c26
oai_identifier_str oai:dspace.uvic.cat:10854/2295
network_acronym_str ES
network_name_str España
repository_id_str
spelling Place branding : a conceptual and theoretical frameworkSan Eugenio Vela, Jordi deImatge de marcaConstrucció de marca (Màrqueting)PaisatgeWithin the context of rising competition between territories, identity has become the most important element of recognition, differentiation and commodification in the communicative process within which cities, regions and countries position themselves. Geographical spaces thus compete in terms of this identity, which is then subjected to fierce comparison and competition (Nogué, 1999; Anholt, 2007a). The territorial brand thus entails the reinvention of places through a process of brand construction (branding) based on the promotion of the individual and collective identities of geographical spaces; these identities, in turn, are imbued with the intangible factors associated with their respective territorial identities.Asociación de Geógrafos EspañolesUniversitat de Vic. Facultat d'Empresa i ComunicacióUniversitat de Vic. Grup de Recerca en Traducció Audiovisual, Comunicació i Territori2013201320132013info:eu-repo/semantics/articleinfo:eu-repo/publishedVersionapplication/pdf6 p.application/pdfhttp://hdl.handle.net/10854/2295reponame:RiUVic. Repositori institucional de la UVic-UCCinstname:UVic-UCCInglés(c) Asociación de Geógrafos EspañolesTots els drets reservatsinfo:eu-repo/semantics/openAccessoai:dspace.uvic.cat:10854/22952026-06-07T19:15:21Z
dc.title.none.fl_str_mv Place branding : a conceptual and theoretical framework
title Place branding : a conceptual and theoretical framework
spellingShingle Place branding : a conceptual and theoretical framework
San Eugenio Vela, Jordi de
Imatge de marca
Construcció de marca (Màrqueting)
Paisatge
title_short Place branding : a conceptual and theoretical framework
title_full Place branding : a conceptual and theoretical framework
title_fullStr Place branding : a conceptual and theoretical framework
title_full_unstemmed Place branding : a conceptual and theoretical framework
title_sort Place branding : a conceptual and theoretical framework
dc.creator.none.fl_str_mv San Eugenio Vela, Jordi de
author San Eugenio Vela, Jordi de
author_facet San Eugenio Vela, Jordi de
author_role author
dc.contributor.none.fl_str_mv Universitat de Vic. Facultat d'Empresa i Comunicació
Universitat de Vic. Grup de Recerca en Traducció Audiovisual, Comunicació i Territori
dc.subject.none.fl_str_mv Imatge de marca
Construcció de marca (Màrqueting)
Paisatge
topic Imatge de marca
Construcció de marca (Màrqueting)
Paisatge
description Within the context of rising competition between territories, identity has become the most important element of recognition, differentiation and commodification in the communicative process within which cities, regions and countries position themselves. Geographical spaces thus compete in terms of this identity, which is then subjected to fierce comparison and competition (Nogué, 1999; Anholt, 2007a). The territorial brand thus entails the reinvention of places through a process of brand construction (branding) based on the promotion of the individual and collective identities of geographical spaces; these identities, in turn, are imbued with the intangible factors associated with their respective territorial identities.
publishDate 2013
dc.date.none.fl_str_mv 2013
2013
2013
2013
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/publishedVersion
format article
dc.identifier.none.fl_str_mv http://hdl.handle.net/10854/2295
url http://hdl.handle.net/10854/2295
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.rights.none.fl_str_mv (c) Asociación de Geógrafos Españoles
Tots els drets reservats
info:eu-repo/semantics/openAccess
rights_invalid_str_mv (c) Asociación de Geógrafos Españoles
Tots els drets reservats
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
6 p.
application/pdf
dc.publisher.none.fl_str_mv Asociación de Geógrafos Españoles
publisher.none.fl_str_mv Asociación de Geógrafos Españoles
dc.source.none.fl_str_mv reponame:RiUVic. Repositori institucional de la UVic-UCC
instname:UVic-UCC
instname_str UVic-UCC
reponame_str RiUVic. Repositori institucional de la UVic-UCC
collection RiUVic. Repositori institucional de la UVic-UCC
repository.name.fl_str_mv
repository.mail.fl_str_mv
_version_ 1869422958776156160
score 15.300719

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