Advertising and Evaluation of Voice through Digital Media
In this article, the authors propose to apply an innovative methodology (quantitative and qualitative) to evaluate musical performances and telephone sales business techniques, creating commercial artificial speech or voice recognition, tools whose advertising and marketing use can be triggered by c...
| Autores: | , , , , |
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| Formato: | capítulo de livro |
| Estado: | Versión publicada |
| Fecha de publicación: | 2018 |
| País: | España |
| Recursos: | Universidad de Sevilla (US) |
| Repositorio: | idUS. Depósito de Investigación de la Universidad de Sevilla |
| OAI Identifier: | oai:idus.us.es:11441/89475 |
| Acesso em linha: | https://hdl.handle.net/11441/89475 |
| Access Level: | acceso abierto |
| Palavra-chave: | Voice Technology Telephone Business Advertising Voz Tecnología Teléfono Negocios Publicidad |
| Resumo: | In this article, the authors propose to apply an innovative methodology (quantitative and qualitative) to evaluate musical performances and telephone sales business techniques, creating commercial artificial speech or voice recognition, tools whose advertising and marketing use can be triggered by chatbots and artificial intelligence, within the Broadband Society and industry 4.0. We use a quantitative methodology, with a statistical sample (non probabilistic convenience sample), to find qualitative results in age and sex targeted people. We propose to apply an innovative methodology to evaluate musical performances, commercials, telephone sales techniques, creating commercial artificial speech or voice recognition. We perform a qualitative final results study based on a questionnaire survey by research staff to causal, through which investigated the impact can be seen through the phone. It tries to explain statistically according to this study see what impact emotionally than others across five variables by calling the questioning. We observe if new technologies and contemporary working practices bringing theatre and performance closer to music in terms of shrinking the separation between the act of performance and the document of performance. We conclude in all the groups after the voice has gone through a mechanical means (telephone), the voice with higher emotional impact is child voice, low male voice, female voice loud, high volumes and serious tones. |
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