Multitudes creativas. El crowdsourcing como modelo para la producción audiovisual colectiva en el ámbito cinematográfico

In the contemporary audiovisual landscape, several projects stand out through innovative production initiatives based on the open and non-formal engagement of collectives, eager to contribute in some way to the project as a whole. One of the most popular examples of this form of collaboration, based...

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Detalhes bibliográficos
Autores: Roig, Antoni, Sánchez-Navarro, Jordi, Leibovitz Libedinsky, Talia
Formato: artículo
Fecha de publicación:2017
País:España
Recursos:Universitat Oberta de Catalunya (UOC)
Repositorio:O2, repositorio institucional de la UOC
OAI Identifier:oai:openaccess.uoc.edu:10609/70651
Acesso em linha:http://hdl.handle.net/10609/70651
Access Level:acceso abierto
Palavra-chave:creación colectiva
crowdsourcing
crowdfunding
cine colaborativo
comunidades
audiencias participativas
creació col·lectiva
cinema col·laboratiu
comunitats
audiències participatives
collective creation
collaborative filmmaking
communities
participatory audiences
Motion pictures -- Production and direction -- Citizen participation
Cinematografia -- Producció i direcció -- Participació ciutadana
Cinematografía -- Producción y dirección -- Participación ciudadana
Descrição
Resumo:In the contemporary audiovisual landscape, several projects stand out through innovative production initiatives based on the open and non-formal engagement of collectives, eager to contribute in some way to the project as a whole. One of the most popular examples of this form of collaboration, based on the notion of the crowd, is crowdsourcing. The aim of this paper is to study the limits and particularities of this concept in the audiovisual field, and, specifically, in digital film production. After a theoretical discussion on the evolution of the concept and its relationship with other alternative models of collective creation, peer-based creative communities or co-creation, we will carry out an analysis of a set of relevant cases of film production that, in one way or another, have taken crowdsourcing as a referent. Through analysis we will observe a series of particularities that lead us to suggest a reconsideration and flexibilization of some of the key features that tend to conform to the traditional conceptualization of crowdsourcing as a production model oriented to the creative labor of crowds.