Bots conversacional en la información política desde la experiencia de los usuarios: Politibot
The production and distribution of news is changing. At the same time, the relationship between journalism and artificial intelligence systems is becoming stronger. Within this context, conversational bots have appeared, which are software applications that distribute personalised content (Al Johri...
| Authors: | , |
|---|---|
| Format: | article |
| Publication Date: | 2020 |
| Country: | España |
| Institution: | Universidad de Navarra |
| Repository: | Dadun. Depósito Académico Digital de la Universidad de Navarra |
| Language: | Spanish |
| OAI Identifier: | oai:dadun.unav.edu:10171/62332 |
| Online Access: | https://hdl.handle.net/10171/62332 |
| Access Level: | Open access |
| Keyword: | Periodismo robot chatbot periodismo móvil innovación audiencias información política |
| id |
ES_e6b3e07c2389697d124a0d2f8aa4459f |
|---|---|
| oai_identifier_str |
oai:dadun.unav.edu:10171/62332 |
| network_acronym_str |
ES |
| network_name_str |
España |
| repository_id_str |
|
| spelling |
Bots conversacional en la información política desde la experiencia de los usuarios: PolitibotConversational bots used in political news from the point of view of the user’s experience: PolitibotSánchez-Gonzales, H.M. (Hada M.)|||/items/22ad4291-24e0-49f7-8dd7-207f3aab319bSánchez-González, M. (María)|||/items/6a8b25ff-cecd-4142-aa98-c458b4d10bc6Periodismo robotchatbotperiodismo móvilinnovaciónaudienciasinformación políticaThe production and distribution of news is changing. At the same time, the relationship between journalism and artificial intelligence systems is becoming stronger. Within this context, conversational bots have appeared, which are software applications that distribute personalised content (Al Johri <em>et al.</em>, 2016) through social networks, online instant messaging apps, and mobile devices. This research presents a case study on the conversational political news bot known as Politibot, which is a pioneering, successful Spanish project that emerged during the 2016 election campaign. The study analyses users’ perceptions of the bot as a news and conversational tool based on their experience of use. An experimental methodology has been used in combination with other qualitative and quantitative research techniques (documentary analysis, direct observation, registration forms, as well as pre-test and post-test by means of questionnaires). The results show widespread acceptance in terms of reliability, comprehension, and the format regarding the information received from the bot, as well as its immediacy and customisation. However, the possibility of interacting with bots is still limited, which is also true of the case under study herein.La producción y distribución de noticias está cambiando a la vez que se hace más estrecha la relación entre periodismo y los sistemas de inteligencia artificial. En este contexto, aparecen los <em>bots</em> conversacionales, aplicaciones que distribuyen contenido personalizado (Al Johri <em>et al.</em>, 2016) en las redes sociales y en las <em>apps</em> de mensajería instantánea vía <em>online</em> y a través de los dispositivos móviles. La presente investigación plantea un estudio de caso sobre el <em>bot</em> conversacional de información política Politibot, proyecto español pionero y de éxito surgido durante la campaña electoral de 2016. Se analiza la percepción que los usuarios tienen del <em>bot</em> como herramienta informativa y conversacional tras su experiencia de consumo. Se hace uso de una metodología experimental combinada con otras técnicas cualitativas y cuantitativas de investigación (análisis documental, observación directa y ficha de registro, pre-test y pos-test por medio de cuestionarios). Los resultados muestran gran aceptación en cuanto a la fiabilidad, comprensión y formato de la información recibida por el <em>bot</em>, así como a su inmediatez y personalización. Sin embargo, las posibilidades de interacción con <em>bots,</em> como el caso analizado, son aún limitadas.Servicio de Publicaciones de la Universidad de NavarraDadun. Depósito Académico Digital Universidad de Navarra20212021-11-0820202020-01-0120202020-01-01journal articlehttp://purl.org/coar/resource_type/c_6501info:eu-repo/semantics/articleapplication/pdfapplication/pdfhttps://hdl.handle.net/10171/62332reponame:Dadun. Depósito Académico Digital de la Universidad de Navarrainstname:Universidad de NavarraEspañolspaopen accesshttp://purl.org/coar/access_right/c_abf2info:eu-repo/semantics/openAccessoai:dadun.unav.edu:10171/623322026-06-21T12:47:57Z |
| dc.title.none.fl_str_mv |
Bots conversacional en la información política desde la experiencia de los usuarios: Politibot Conversational bots used in political news from the point of view of the user’s experience: Politibot |
| title |
Bots conversacional en la información política desde la experiencia de los usuarios: Politibot |
| spellingShingle |
Bots conversacional en la información política desde la experiencia de los usuarios: Politibot Sánchez-Gonzales, H.M. (Hada M.)|||/items/22ad4291-24e0-49f7-8dd7-207f3aab319b Periodismo robot chatbot periodismo móvil innovación audiencias información política |
| title_short |
Bots conversacional en la información política desde la experiencia de los usuarios: Politibot |
| title_full |
Bots conversacional en la información política desde la experiencia de los usuarios: Politibot |
| title_fullStr |
Bots conversacional en la información política desde la experiencia de los usuarios: Politibot |
| title_full_unstemmed |
Bots conversacional en la información política desde la experiencia de los usuarios: Politibot |
| title_sort |
Bots conversacional en la información política desde la experiencia de los usuarios: Politibot |
| dc.creator.none.fl_str_mv |
Sánchez-Gonzales, H.M. (Hada M.)|||/items/22ad4291-24e0-49f7-8dd7-207f3aab319b Sánchez-González, M. (María)|||/items/6a8b25ff-cecd-4142-aa98-c458b4d10bc6 |
| author |
Sánchez-Gonzales, H.M. (Hada M.)|||/items/22ad4291-24e0-49f7-8dd7-207f3aab319b |
| author_facet |
Sánchez-Gonzales, H.M. (Hada M.)|||/items/22ad4291-24e0-49f7-8dd7-207f3aab319b Sánchez-González, M. (María)|||/items/6a8b25ff-cecd-4142-aa98-c458b4d10bc6 |
| author_role |
author |
| author2 |
Sánchez-González, M. (María)|||/items/6a8b25ff-cecd-4142-aa98-c458b4d10bc6 |
| author2_role |
author |
| dc.contributor.none.fl_str_mv |
Dadun. Depósito Académico Digital Universidad de Navarra |
| dc.subject.none.fl_str_mv |
Periodismo robot chatbot periodismo móvil innovación audiencias información política |
| topic |
Periodismo robot chatbot periodismo móvil innovación audiencias información política |
| description |
The production and distribution of news is changing. At the same time, the relationship between journalism and artificial intelligence systems is becoming stronger. Within this context, conversational bots have appeared, which are software applications that distribute personalised content (Al Johri <em>et al.</em>, 2016) through social networks, online instant messaging apps, and mobile devices. This research presents a case study on the conversational political news bot known as Politibot, which is a pioneering, successful Spanish project that emerged during the 2016 election campaign. The study analyses users’ perceptions of the bot as a news and conversational tool based on their experience of use. An experimental methodology has been used in combination with other qualitative and quantitative research techniques (documentary analysis, direct observation, registration forms, as well as pre-test and post-test by means of questionnaires). The results show widespread acceptance in terms of reliability, comprehension, and the format regarding the information received from the bot, as well as its immediacy and customisation. However, the possibility of interacting with bots is still limited, which is also true of the case under study herein. |
| publishDate |
2020 |
| dc.date.none.fl_str_mv |
2020 2020-01-01 2020 2020-01-01 2021 2021-11-08 |
| dc.type.none.fl_str_mv |
journal article http://purl.org/coar/resource_type/c_6501 |
| dc.type.openaire.fl_str_mv |
info:eu-repo/semantics/article |
| format |
article |
| dc.identifier.none.fl_str_mv |
https://hdl.handle.net/10171/62332 |
| url |
https://hdl.handle.net/10171/62332 |
| dc.language.none.fl_str_mv |
Español spa |
| language_invalid_str_mv |
Español |
| language |
spa |
| dc.rights.none.fl_str_mv |
open access http://purl.org/coar/access_right/c_abf2 |
| dc.rights.openaire.fl_str_mv |
info:eu-repo/semantics/openAccess |
| rights_invalid_str_mv |
open access http://purl.org/coar/access_right/c_abf2 |
| eu_rights_str_mv |
openAccess |
| dc.format.none.fl_str_mv |
application/pdf application/pdf |
| dc.publisher.none.fl_str_mv |
Servicio de Publicaciones de la Universidad de Navarra |
| publisher.none.fl_str_mv |
Servicio de Publicaciones de la Universidad de Navarra |
| dc.source.none.fl_str_mv |
reponame:Dadun. Depósito Académico Digital de la Universidad de Navarra instname:Universidad de Navarra |
| instname_str |
Universidad de Navarra |
| reponame_str |
Dadun. Depósito Académico Digital de la Universidad de Navarra |
| collection |
Dadun. Depósito Académico Digital de la Universidad de Navarra |
| repository.name.fl_str_mv |
|
| repository.mail.fl_str_mv |
|
| _version_ |
1869422789854756864 |
| score |
15,301603 |