Description of the exposure of the most-followed spanish instamom's children to social medias
There is evidence of the risk of overexposure of children on social networks by parents working as influencers. A cross-sectional study of the profiles of the sixteen most-followed Instamoms in Spain was carried out. An analysis of these profiles was performed over a full month (April 2022), three t...
| Autores: | , , , , , , , , , , , |
|---|---|
| Tipo de recurso: | artículo |
| Fecha de publicación: | 2022 |
| País: | España |
| Institución: | Universidad de Navarra |
| Repositorio: | Dadun. Depósito Académico Digital de la Universidad de Navarra |
| Idioma: | inglés |
| OAI Identifier: | oai:dadun.unav.edu:10171/67248 |
| Acceso en línea: | https://hdl.handle.net/10171/67248 |
| Access Level: | acceso abierto |
| Palabra clave: | Social media Kids Influencer Instamoms Sharenting Marketing |
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Description of the exposure of the most-followed spanish instamom's children to social mediasGarrido-Martínez-de-Salazar, F. (Felipe)|||/items/40beaf89-1e51-40c9-b02a-01725e3f4d51Álvarez, A. (Alexandra)|||/items/d82e7a08-3880-45b2-9678-49920d177fb6González-Caballero, J.L. (Juan Luis)|||/items/ef24b091-4643-43b3-af02-360ad7b39e58García, P. (Pilar)|||/items/44067a92-e854-4710-a528-0fe5b549aa02Couso, B. (Beatriz)|||/items/52ceb1c8-19aa-458e-9a03-15cd079aabc0Iriso, I. (Isabel)|||/items/f701af3c-ee29-421d-9761-8408c4af1407Merino, M. (María)|||/items/1f4b31f5-5a2d-4f97-bb67-03de8bb1ea30Raffaeli, G. (Genny)|||/items/87f5b2e0-2104-4645-a3d7-f0af997957ffArribas-Sánchez, C. (Cristina)|||/items/794362d2-48bd-439b-94b6-e0ca3791f145Vacaroaia, A. (Alex)|||/items/93575878-8679-44f9-a667-09fb295ee9bfCavallaro, G. (Giacomo)|||/items/8063b6c8-3615-4530-a5b8-558b69b5d428San-Miguel-Arregui, P. (Patricia)|||/items/d2b85b17-d6ad-4a2d-a7ab-2e70478cbe4aSocial mediaKidsInfluencerInstamomsSharentingMarketingInstagramThere is evidence of the risk of overexposure of children on social networks by parents working as influencers. A cross-sectional study of the profiles of the sixteen most-followed Instamoms in Spain was carried out. An analysis of these profiles was performed over a full month (April 2022), three times a week, to describe the representation of influencers’ children in the posts shared by them, as well as their role in the Instamoms’ marketing. A total of 192 evaluations of the profiles were performed in the study period. The average number of children exposed by an Instamom was three, generally preschoolers and schoolchildren. The children appear in a context of the family home and accompanied by their mother. The type of advertising that accompanies the appearance of underage children is usually women or children’s clothing, but also food products, leisure, etc. Appearance of children in the posts had a statistically significant influence on followers measured by the number of likes. Results provided the identification of two Instamom clusters with differentiated behaviors in relation to appearance of children in posts. It is important to involve Social Pediatrics in the protection of the privacy and interests of children given the increase in sharenting. The authors believe that there are concerns about their explicit consent to public exposure from early childhood and about the medium and long-term effect that this may have on their future well-being.MDPIDadun. Depósito Académico Digital Universidad de Navarra20232023-09-1920222022-01-0120222022-01-01journal articlehttp://purl.org/coar/resource_type/c_6501info:eu-repo/semantics/articleapplication/pdfhttps://hdl.handle.net/10171/67248reponame:Dadun. Depósito Académico Digital de la Universidad de Navarrainstname:Universidad de NavarraInglésengopen accesshttp://purl.org/coar/access_right/c_abf2info:eu-repo/semantics/openAccessoai:dadun.unav.edu:10171/672482026-06-21T12:47:57Z |
| dc.title.none.fl_str_mv |
Description of the exposure of the most-followed spanish instamom's children to social medias |
| title |
Description of the exposure of the most-followed spanish instamom's children to social medias |
| spellingShingle |
Description of the exposure of the most-followed spanish instamom's children to social medias Garrido-Martínez-de-Salazar, F. (Felipe)|||/items/40beaf89-1e51-40c9-b02a-01725e3f4d51 Social media Kids Influencer Instamoms Sharenting Marketing |
| title_short |
Description of the exposure of the most-followed spanish instamom's children to social medias |
| title_full |
Description of the exposure of the most-followed spanish instamom's children to social medias |
| title_fullStr |
Description of the exposure of the most-followed spanish instamom's children to social medias |
| title_full_unstemmed |
Description of the exposure of the most-followed spanish instamom's children to social medias |
| title_sort |
Description of the exposure of the most-followed spanish instamom's children to social medias |
| dc.creator.none.fl_str_mv |
Garrido-Martínez-de-Salazar, F. (Felipe)|||/items/40beaf89-1e51-40c9-b02a-01725e3f4d51 Álvarez, A. (Alexandra)|||/items/d82e7a08-3880-45b2-9678-49920d177fb6 González-Caballero, J.L. (Juan Luis)|||/items/ef24b091-4643-43b3-af02-360ad7b39e58 García, P. (Pilar)|||/items/44067a92-e854-4710-a528-0fe5b549aa02 Couso, B. (Beatriz)|||/items/52ceb1c8-19aa-458e-9a03-15cd079aabc0 Iriso, I. (Isabel)|||/items/f701af3c-ee29-421d-9761-8408c4af1407 Merino, M. (María)|||/items/1f4b31f5-5a2d-4f97-bb67-03de8bb1ea30 Raffaeli, G. (Genny)|||/items/87f5b2e0-2104-4645-a3d7-f0af997957ff Arribas-Sánchez, C. (Cristina)|||/items/794362d2-48bd-439b-94b6-e0ca3791f145 Vacaroaia, A. (Alex)|||/items/93575878-8679-44f9-a667-09fb295ee9bf Cavallaro, G. (Giacomo)|||/items/8063b6c8-3615-4530-a5b8-558b69b5d428 San-Miguel-Arregui, P. (Patricia)|||/items/d2b85b17-d6ad-4a2d-a7ab-2e70478cbe4a |
| author |
Garrido-Martínez-de-Salazar, F. (Felipe)|||/items/40beaf89-1e51-40c9-b02a-01725e3f4d51 |
| author_facet |
Garrido-Martínez-de-Salazar, F. (Felipe)|||/items/40beaf89-1e51-40c9-b02a-01725e3f4d51 Álvarez, A. (Alexandra)|||/items/d82e7a08-3880-45b2-9678-49920d177fb6 González-Caballero, J.L. (Juan Luis)|||/items/ef24b091-4643-43b3-af02-360ad7b39e58 García, P. (Pilar)|||/items/44067a92-e854-4710-a528-0fe5b549aa02 Couso, B. (Beatriz)|||/items/52ceb1c8-19aa-458e-9a03-15cd079aabc0 Iriso, I. (Isabel)|||/items/f701af3c-ee29-421d-9761-8408c4af1407 Merino, M. (María)|||/items/1f4b31f5-5a2d-4f97-bb67-03de8bb1ea30 Raffaeli, G. (Genny)|||/items/87f5b2e0-2104-4645-a3d7-f0af997957ff Arribas-Sánchez, C. (Cristina)|||/items/794362d2-48bd-439b-94b6-e0ca3791f145 Vacaroaia, A. (Alex)|||/items/93575878-8679-44f9-a667-09fb295ee9bf Cavallaro, G. (Giacomo)|||/items/8063b6c8-3615-4530-a5b8-558b69b5d428 San-Miguel-Arregui, P. (Patricia)|||/items/d2b85b17-d6ad-4a2d-a7ab-2e70478cbe4a |
| author_role |
author |
| author2 |
Álvarez, A. (Alexandra)|||/items/d82e7a08-3880-45b2-9678-49920d177fb6 González-Caballero, J.L. (Juan Luis)|||/items/ef24b091-4643-43b3-af02-360ad7b39e58 García, P. (Pilar)|||/items/44067a92-e854-4710-a528-0fe5b549aa02 Couso, B. (Beatriz)|||/items/52ceb1c8-19aa-458e-9a03-15cd079aabc0 Iriso, I. (Isabel)|||/items/f701af3c-ee29-421d-9761-8408c4af1407 Merino, M. (María)|||/items/1f4b31f5-5a2d-4f97-bb67-03de8bb1ea30 Raffaeli, G. (Genny)|||/items/87f5b2e0-2104-4645-a3d7-f0af997957ff Arribas-Sánchez, C. (Cristina)|||/items/794362d2-48bd-439b-94b6-e0ca3791f145 Vacaroaia, A. (Alex)|||/items/93575878-8679-44f9-a667-09fb295ee9bf Cavallaro, G. (Giacomo)|||/items/8063b6c8-3615-4530-a5b8-558b69b5d428 San-Miguel-Arregui, P. (Patricia)|||/items/d2b85b17-d6ad-4a2d-a7ab-2e70478cbe4a |
| author2_role |
author author author author author author author author author author author |
| dc.contributor.none.fl_str_mv |
Dadun. Depósito Académico Digital Universidad de Navarra |
| dc.subject.none.fl_str_mv |
Social media Kids Influencer Instamoms Sharenting Marketing |
| topic |
Social media Kids Influencer Instamoms Sharenting Marketing |
| description |
There is evidence of the risk of overexposure of children on social networks by parents working as influencers. A cross-sectional study of the profiles of the sixteen most-followed Instamoms in Spain was carried out. An analysis of these profiles was performed over a full month (April 2022), three times a week, to describe the representation of influencers’ children in the posts shared by them, as well as their role in the Instamoms’ marketing. A total of 192 evaluations of the profiles were performed in the study period. The average number of children exposed by an Instamom was three, generally preschoolers and schoolchildren. The children appear in a context of the family home and accompanied by their mother. The type of advertising that accompanies the appearance of underage children is usually women or children’s clothing, but also food products, leisure, etc. Appearance of children in the posts had a statistically significant influence on followers measured by the number of likes. Results provided the identification of two Instamom clusters with differentiated behaviors in relation to appearance of children in posts. It is important to involve Social Pediatrics in the protection of the privacy and interests of children given the increase in sharenting. The authors believe that there are concerns about their explicit consent to public exposure from early childhood and about the medium and long-term effect that this may have on their future well-being. |
| publishDate |
2022 |
| dc.date.none.fl_str_mv |
2022 2022-01-01 2022 2022-01-01 2023 2023-09-19 |
| dc.type.none.fl_str_mv |
journal article http://purl.org/coar/resource_type/c_6501 |
| dc.type.openaire.fl_str_mv |
info:eu-repo/semantics/article |
| format |
article |
| dc.identifier.none.fl_str_mv |
https://hdl.handle.net/10171/67248 |
| url |
https://hdl.handle.net/10171/67248 |
| dc.language.none.fl_str_mv |
Inglés eng |
| language_invalid_str_mv |
Inglés |
| language |
eng |
| dc.rights.none.fl_str_mv |
open access http://purl.org/coar/access_right/c_abf2 |
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info:eu-repo/semantics/openAccess |
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open access http://purl.org/coar/access_right/c_abf2 |
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openAccess |
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application/pdf |
| dc.publisher.none.fl_str_mv |
MDPI |
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MDPI |
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reponame:Dadun. Depósito Académico Digital de la Universidad de Navarra instname:Universidad de Navarra |
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Universidad de Navarra |
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Dadun. Depósito Académico Digital de la Universidad de Navarra |
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Dadun. Depósito Académico Digital de la Universidad de Navarra |
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1869422788202201088 |
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15,198674 |