La comunicación de crisis de Barcelona tras el atentado terrorista
Terrorist attacks impact in destination images and tourist decisions (Araña& León, 2008). This is why the communication managers of destinations must act trying to diminish this impact and to recover the destination image as soon as possible. The aim of this research is to know how Barcelona Tur...
| Autores: | , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2018 |
| País: | España |
| Institución: | Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya) |
| Repositorio: | Recercat. Dipósit de la Recerca de Catalunya |
| OAI Identifier: | oai:recercat.cat:10256/19166 |
| Acceso en línea: | http://hdl.handle.net/10256/19166 |
| Access Level: | acceso abierto |
| Palabra clave: | Relacions públiques Comunicació Terrorisme Public relations Communication Terrorism Turisme -- Xarxes socials Tourism -- Social networks Terrorisme -- Cobertura periodística Terrorism -- Press coverage |
| Sumario: | Terrorist attacks impact in destination images and tourist decisions (Araña& León, 2008). This is why the communication managers of destinations must act trying to diminish this impact and to recover the destination image as soon as possible. The aim of this research is to know how Barcelona Turisme managed its crisis communication during and after the attack of August 2017 through its Twitter account. A template of analysis was created to carry out a content analysis of the tweets published by the official account of the destination during one month after the terrorist attack. The own tweets and the retweets of other organizations were analysed. The results show that although the great potential of Twitter for the communication of crisis communication (Choi, 2012; Fowler, 2017), Barcelona Turisme did not create many own tweets. Moreover, the content of the tweets is focused mainly on the information about the attack and solidarity with the stakeholdersand only one third of them contains later information to recover the destination image damaged by the crisis. The main contributions of the study are the creation of a methodology of analysis for the crisis communication after terrorist attacks and the results and conclusions of the study, that are useful information for the management of the communication of terrorist attacks in tourist destinations |
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