Effectiveness of monetary information in promoting the purchase of energy-efficient appliances: Evidence from a field experiment in Spain

The effectiveness of energy labels is crucial in nudging the adoption of energy-efficient products. Here we analyse how providing monetary information on the cost of energy affects the purchases of energy-efficient appliances. To that end, a field experiment was carried out at a major Spanish retail...

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Detalles Bibliográficos
Autores: Solà, María del Mar, Escapa García, Marta, Galarraga, Ibon
Tipo de recurso: artículo
Fecha de publicación:2023
País:España
Institución:Universidad del País Vasco
Repositorio:Addi. Archivo Digital para la Docencia y la Investigación
OAI Identifier:oai:addi.ehu.eus:10810/60999
Acceso en línea:http://hdl.handle.net/10810/60999
Access Level:acceso abierto
Palabra clave:Energy efficiency
Field experiment
Household appliances
Monetary information
Rebate programme
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spelling Effectiveness of monetary information in promoting the purchase of energy-efficient appliances: Evidence from a field experiment in SpainSolà, María del MarEscapa García, MartaGalarraga, IbonEnergy efficiencyField experimentHousehold appliancesMonetary informationRebate programmeThe effectiveness of energy labels is crucial in nudging the adoption of energy-efficient products. Here we analyse how providing monetary information on the cost of energy affects the purchases of energy-efficient appliances. To that end, a field experiment was carried out at a major Spanish retailer. The appliances under study were washing-machines, fridges, dishwashers and tumble-driers. Monetary information was provided in two different ways: (i) directly by sales staff; and (ii) directly by sales staff and via a supplementary label. We find that providing monetary information is not always effective to increase the purchases of more energy-efficient appliances. Moreover, the effectiveness is different depending on both the appliance and the specific way in which information is provided. The monetary information provided only by sales staff is effective in promoting purchases of A++ washing-machines, fridges and dishwashers but no effect is found for tumble-driers. Monetary information given out by sales staff together with the supplementary label is effective in increasing purchases of A++ washing-machines and dishwashers and A+++ tumble-driers, but no effect is found for fridges. Prior to the experiment, a rebate programme for energy-efficient appliances was in place for a few months in some regions. We find that this rebate programme had an impact on purchases of those types of appliances even after it ended. This “memory effect” should be considered when analysing the effectiveness of such rebate programmes. © 2022This study was conducted with the collaboration of El Corte Inglés as part of the CONSumer Energy Efficiency Decision making (CONSEED) project, an EU-funded H2020 research project under grant agreement number 723741. This research is also supported by the Spanish State Research Agency through María de Maeztu Excellence Unit accreditation 2018-2022 (Ref. MDM-2017-0714 ) and by the Basque Government (Spain) through the BERC 2018-2021 programme. Authors are also grateful for financial support from the University of the Basque Country (Grant GIU18/136 ), Basque Government ( IT1777-22 ) and from the Spanish Ministry of Science, Innovation and Universities (Grant RTI2018-093352-B-I00 ).Energy Research and Social ScienceEuropean Commission202320232023info:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10810/60999reponame:Addi. Archivo Digital para la Docencia y la Investigacióninstname:Universidad del País VascoInglésinfo:eu-repo/grantAgreement/EC/H2020/723741info:eu-repo/grantAgreement/MINECO/MDM-2017-0714/info:eu-repo/grantAgreement/Basquegovernment/IT1777-22/info:eu-repo/grantAgreement/MCIU/RTI2018-093352-B-I00/EUS/BERC/BERC.2018-2021ES/1PE/MDM-2017-0714https://dx.doi.org/10.1016/j.erss.2022.102887info:eu-repo/semantics/openAccesshttp://creativecommons.org/licenses/by-nc-sa/3.0/es/©2022 Elsevier Ltd. All rights reservedAtribución-NoComercial-CompartirIgual 3.0 Españaoai:addi.ehu.eus:10810/609992026-06-18T09:23:17Z
dc.title.none.fl_str_mv Effectiveness of monetary information in promoting the purchase of energy-efficient appliances: Evidence from a field experiment in Spain
title Effectiveness of monetary information in promoting the purchase of energy-efficient appliances: Evidence from a field experiment in Spain
spellingShingle Effectiveness of monetary information in promoting the purchase of energy-efficient appliances: Evidence from a field experiment in Spain
Solà, María del Mar
Energy efficiency
Field experiment
Household appliances
Monetary information
Rebate programme
title_short Effectiveness of monetary information in promoting the purchase of energy-efficient appliances: Evidence from a field experiment in Spain
title_full Effectiveness of monetary information in promoting the purchase of energy-efficient appliances: Evidence from a field experiment in Spain
title_fullStr Effectiveness of monetary information in promoting the purchase of energy-efficient appliances: Evidence from a field experiment in Spain
title_full_unstemmed Effectiveness of monetary information in promoting the purchase of energy-efficient appliances: Evidence from a field experiment in Spain
title_sort Effectiveness of monetary information in promoting the purchase of energy-efficient appliances: Evidence from a field experiment in Spain
dc.creator.none.fl_str_mv Solà, María del Mar
Escapa García, Marta
Galarraga, Ibon
author Solà, María del Mar
author_facet Solà, María del Mar
Escapa García, Marta
Galarraga, Ibon
author_role author
author2 Escapa García, Marta
Galarraga, Ibon
author2_role author
author
dc.contributor.none.fl_str_mv European Commission
dc.subject.none.fl_str_mv Energy efficiency
Field experiment
Household appliances
Monetary information
Rebate programme
topic Energy efficiency
Field experiment
Household appliances
Monetary information
Rebate programme
description The effectiveness of energy labels is crucial in nudging the adoption of energy-efficient products. Here we analyse how providing monetary information on the cost of energy affects the purchases of energy-efficient appliances. To that end, a field experiment was carried out at a major Spanish retailer. The appliances under study were washing-machines, fridges, dishwashers and tumble-driers. Monetary information was provided in two different ways: (i) directly by sales staff; and (ii) directly by sales staff and via a supplementary label. We find that providing monetary information is not always effective to increase the purchases of more energy-efficient appliances. Moreover, the effectiveness is different depending on both the appliance and the specific way in which information is provided. The monetary information provided only by sales staff is effective in promoting purchases of A++ washing-machines, fridges and dishwashers but no effect is found for tumble-driers. Monetary information given out by sales staff together with the supplementary label is effective in increasing purchases of A++ washing-machines and dishwashers and A+++ tumble-driers, but no effect is found for fridges. Prior to the experiment, a rebate programme for energy-efficient appliances was in place for a few months in some regions. We find that this rebate programme had an impact on purchases of those types of appliances even after it ended. This “memory effect” should be considered when analysing the effectiveness of such rebate programmes. © 2022
publishDate 2023
dc.date.none.fl_str_mv 2023
2023
2023
dc.type.none.fl_str_mv info:eu-repo/semantics/article
format article
dc.identifier.none.fl_str_mv http://hdl.handle.net/10810/60999
url http://hdl.handle.net/10810/60999
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.relation.none.fl_str_mv info:eu-repo/grantAgreement/EC/H2020/723741
info:eu-repo/grantAgreement/MINECO/MDM-2017-0714/
info:eu-repo/grantAgreement/Basquegovernment/IT1777-22/
info:eu-repo/grantAgreement/MCIU/RTI2018-093352-B-I00/
EUS/BERC/BERC.2018-2021
ES/1PE/MDM-2017-0714
https://dx.doi.org/10.1016/j.erss.2022.102887
dc.rights.none.fl_str_mv info:eu-repo/semantics/openAccess
http://creativecommons.org/licenses/by-nc-sa/3.0/es/
©2022 Elsevier Ltd. All rights reserved
Atribución-NoComercial-CompartirIgual 3.0 España
eu_rights_str_mv openAccess
rights_invalid_str_mv http://creativecommons.org/licenses/by-nc-sa/3.0/es/
©2022 Elsevier Ltd. All rights reserved
Atribución-NoComercial-CompartirIgual 3.0 España
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Energy Research and Social Science
publisher.none.fl_str_mv Energy Research and Social Science
dc.source.none.fl_str_mv reponame:Addi. Archivo Digital para la Docencia y la Investigación
instname:Universidad del País Vasco
instname_str Universidad del País Vasco
reponame_str Addi. Archivo Digital para la Docencia y la Investigación
collection Addi. Archivo Digital para la Docencia y la Investigación
repository.name.fl_str_mv
repository.mail.fl_str_mv
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score 15,300724

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