Netnography of Women´s Cyberactivism Against Environmental Denialism on Instagram

This article aims to give an account of the digital narratives used by women activists to counter environmental denialism during the 2022 election period in Brazil. There is still little research that addresses the topic, especially through women ́s lenses on a specific timeframe, such as elections....

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Detalles Bibliográficos
Autores: Dametto, Cibele, Bonet-Martí, Jordi
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2024
País:España
Institución:Universidad de Barcelona
Repositorio:Dipòsit Digital de la UB
OAI Identifier:oai:diposit.ub.edu:2445/210813
Acceso en línea:https://hdl.handle.net/2445/210813
Access Level:acceso abierto
Palabra clave:Activistes polítiques
Drets de les dones
Narrativa digital
Women political activists
Women's rights
Digital storytelling
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spelling Netnography of Women´s Cyberactivism Against Environmental Denialism on InstagramDametto, CibeleBonet-Martí, JordiActivistes polítiquesDrets de les donesNarrativa digitalWomen political activistsWomen's rightsDigital storytellingThis article aims to give an account of the digital narratives used by women activists to counter environmental denialism during the 2022 election period in Brazil. There is still little research that addresses the topic, especially through women ́s lenses on a specific timeframe, such as elections. The article is based on a netnography of the publications on Instagram during the months of August and September 2022, to identify the strategies used by women cyberactivists to counter environmental denialism through their digital narratives. Data were gathered through desk research and non-participatory observation, incorporating specific inclusive criteria, and the netnography process involved a thematic analysis supported by Atlas TI. The study is constrained by limitations in the netnography method, such as ethical considerations necessitating anonymized data from a sample mostly consisting of verified accounts and the limited access to cyberactivists' demographic information. We have identified 5 main strategies from the carried out analysis: Value´s Expression, Emotional Expression, Reasoned Arguments, Collective Action, and Community Building, which was framed in the dimensions Individual, Collective, Subjective and Objective, create meaning through generating identification, action, sense of belonging and creating awareness and movement.The creation and envisioning of new realities happen in the dialogue between the Cyberactivists and their followers, and the success of their activism relies on their capacity of reaching and affecting their followers through their strategies, generating meaning.EPI SCP2024info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://hdl.handle.net/2445/210813Articles publicats en revistes (Sociologia)reponame:Dipòsit Digital de la UBinstname:Universidad de BarcelonaInglésReproducció del document publicat a: https://doi.org/https://doi.org/10.3145/epi.2024.0011El Profesional de la Información, 2024, vol. 33, num.1https://doi.org/https://doi.org/10.3145/epi.2024.0011cc-by (c) Dametto, C. et al., 2024http://creativecommons.org/licenses/by/4.0/info:eu-repo/semantics/openAccessoai:diposit.ub.edu:2445/2108132026-05-27T06:46:51Z
dc.title.none.fl_str_mv Netnography of Women´s Cyberactivism Against Environmental Denialism on Instagram
title Netnography of Women´s Cyberactivism Against Environmental Denialism on Instagram
spellingShingle Netnography of Women´s Cyberactivism Against Environmental Denialism on Instagram
Dametto, Cibele
Activistes polítiques
Drets de les dones
Narrativa digital
Women political activists
Women's rights
Digital storytelling
title_short Netnography of Women´s Cyberactivism Against Environmental Denialism on Instagram
title_full Netnography of Women´s Cyberactivism Against Environmental Denialism on Instagram
title_fullStr Netnography of Women´s Cyberactivism Against Environmental Denialism on Instagram
title_full_unstemmed Netnography of Women´s Cyberactivism Against Environmental Denialism on Instagram
title_sort Netnography of Women´s Cyberactivism Against Environmental Denialism on Instagram
dc.creator.none.fl_str_mv Dametto, Cibele
Bonet-Martí, Jordi
author Dametto, Cibele
author_facet Dametto, Cibele
Bonet-Martí, Jordi
author_role author
author2 Bonet-Martí, Jordi
author2_role author
dc.subject.none.fl_str_mv Activistes polítiques
Drets de les dones
Narrativa digital
Women political activists
Women's rights
Digital storytelling
topic Activistes polítiques
Drets de les dones
Narrativa digital
Women political activists
Women's rights
Digital storytelling
description This article aims to give an account of the digital narratives used by women activists to counter environmental denialism during the 2022 election period in Brazil. There is still little research that addresses the topic, especially through women ́s lenses on a specific timeframe, such as elections. The article is based on a netnography of the publications on Instagram during the months of August and September 2022, to identify the strategies used by women cyberactivists to counter environmental denialism through their digital narratives. Data were gathered through desk research and non-participatory observation, incorporating specific inclusive criteria, and the netnography process involved a thematic analysis supported by Atlas TI. The study is constrained by limitations in the netnography method, such as ethical considerations necessitating anonymized data from a sample mostly consisting of verified accounts and the limited access to cyberactivists' demographic information. We have identified 5 main strategies from the carried out analysis: Value´s Expression, Emotional Expression, Reasoned Arguments, Collective Action, and Community Building, which was framed in the dimensions Individual, Collective, Subjective and Objective, create meaning through generating identification, action, sense of belonging and creating awareness and movement.The creation and envisioning of new realities happen in the dialogue between the Cyberactivists and their followers, and the success of their activism relies on their capacity of reaching and affecting their followers through their strategies, generating meaning.
publishDate 2024
dc.date.none.fl_str_mv 2024
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv https://hdl.handle.net/2445/210813
url https://hdl.handle.net/2445/210813
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.relation.none.fl_str_mv Reproducció del document publicat a: https://doi.org/https://doi.org/10.3145/epi.2024.0011
El Profesional de la Información, 2024, vol. 33, num.1
https://doi.org/https://doi.org/10.3145/epi.2024.0011
dc.rights.none.fl_str_mv cc-by (c) Dametto, C. et al., 2024
http://creativecommons.org/licenses/by/4.0/
info:eu-repo/semantics/openAccess
rights_invalid_str_mv cc-by (c) Dametto, C. et al., 2024
http://creativecommons.org/licenses/by/4.0/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv EPI SCP
publisher.none.fl_str_mv EPI SCP
dc.source.none.fl_str_mv Articles publicats en revistes (Sociologia)
reponame:Dipòsit Digital de la UB
instname:Universidad de Barcelona
instname_str Universidad de Barcelona
reponame_str Dipòsit Digital de la UB
collection Dipòsit Digital de la UB
repository.name.fl_str_mv
repository.mail.fl_str_mv
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