Negotiating collaborations: booktubers, the publishing industry, and YouTube’s ecosystem

BookTubers (from the acronym book + YouTuber) have become key players for the publishing industry, given their influence on children and teens to promote reading and book consumption. Based on an 18-month digital ethnography that combines direct observation, digital interactions on YouTube channels,...

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Detalles Bibliográficos
Autor: Tomasena, José M.
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2019
País:España
Institución:Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya)
Repositorio:Recercat. Dipósit de la Recerca de Catalunya
OAI Identifier:oai:recercat.cat:10230/55462
Acceso en línea:http://hdl.handle.net/10230/55462
http://dx.doi.org/10.1177/2056305119894004
Access Level:acceso abierto
Palabra clave:BookTubers
Platformization
YouTube
Digital ethnography
Pierre Bourdieu
Publishing studies
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spelling Negotiating collaborations: booktubers, the publishing industry, and YouTube’s ecosystemTomasena, José M.BookTubersPlatformizationYouTubeDigital ethnographyPierre BourdieuPublishing studiesBookTubers (from the acronym book + YouTuber) have become key players for the publishing industry, given their influence on children and teens to promote reading and book consumption. Based on an 18-month digital ethnography that combines direct observation, digital interactions on YouTube channels, and other social media and semistructured interviews with 17 Spanish-speaking BookTubers, this study uses Pierre Bourdieu’s concepts of field and capital to analyze how BookTubers negotiate their practices with other agents of the publishing world. This article characterizes the challenges the Spanish-language publishing industry is facing in the context of digitalization to attract readers; describes the position that BookTubers have within the YouTube ecosystem, and how they relate with the platform’s actors, politics, and affordances; and analyzes the exchanges that BookTubers establish with publishers—often referred as collaborations—and their implications for their autonomy. This case study helps to understand how platformization allows new agents to transfer capital gained in social media to other cultural industries.SAGE Publications202320232019info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfhttp://hdl.handle.net/10230/55462http://dx.doi.org/10.1177/2056305119894004reponame:Recercat. Dipósit de la Recerca de Catalunyainstname:Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya)InglésSocial Media + Society. 2019 Oct-Dec;5(4):1-12© The Author(s) 2019. Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons AttributionNonCommercial 4.0 License (https://creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access pages (https://us.sagepub.com/en-us/nam/open-access-at-sage).http://creativecommons.org/licenses/by-nc/4.0/info:eu-repo/semantics/openAccessoai:recercat.cat:10230/554622026-05-29T05:05:01Z
dc.title.none.fl_str_mv Negotiating collaborations: booktubers, the publishing industry, and YouTube’s ecosystem
title Negotiating collaborations: booktubers, the publishing industry, and YouTube’s ecosystem
spellingShingle Negotiating collaborations: booktubers, the publishing industry, and YouTube’s ecosystem
Tomasena, José M.
BookTubers
Platformization
YouTube
Digital ethnography
Pierre Bourdieu
Publishing studies
title_short Negotiating collaborations: booktubers, the publishing industry, and YouTube’s ecosystem
title_full Negotiating collaborations: booktubers, the publishing industry, and YouTube’s ecosystem
title_fullStr Negotiating collaborations: booktubers, the publishing industry, and YouTube’s ecosystem
title_full_unstemmed Negotiating collaborations: booktubers, the publishing industry, and YouTube’s ecosystem
title_sort Negotiating collaborations: booktubers, the publishing industry, and YouTube’s ecosystem
dc.creator.none.fl_str_mv Tomasena, José M.
author Tomasena, José M.
author_facet Tomasena, José M.
author_role author
dc.subject.none.fl_str_mv BookTubers
Platformization
YouTube
Digital ethnography
Pierre Bourdieu
Publishing studies
topic BookTubers
Platformization
YouTube
Digital ethnography
Pierre Bourdieu
Publishing studies
description BookTubers (from the acronym book + YouTuber) have become key players for the publishing industry, given their influence on children and teens to promote reading and book consumption. Based on an 18-month digital ethnography that combines direct observation, digital interactions on YouTube channels, and other social media and semistructured interviews with 17 Spanish-speaking BookTubers, this study uses Pierre Bourdieu’s concepts of field and capital to analyze how BookTubers negotiate their practices with other agents of the publishing world. This article characterizes the challenges the Spanish-language publishing industry is facing in the context of digitalization to attract readers; describes the position that BookTubers have within the YouTube ecosystem, and how they relate with the platform’s actors, politics, and affordances; and analyzes the exchanges that BookTubers establish with publishers—often referred as collaborations—and their implications for their autonomy. This case study helps to understand how platformization allows new agents to transfer capital gained in social media to other cultural industries.
publishDate 2019
dc.date.none.fl_str_mv 2019
2023
2023
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv http://hdl.handle.net/10230/55462
http://dx.doi.org/10.1177/2056305119894004
url http://hdl.handle.net/10230/55462
http://dx.doi.org/10.1177/2056305119894004
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.relation.none.fl_str_mv Social Media + Society. 2019 Oct-Dec;5(4):1-12
dc.rights.none.fl_str_mv http://creativecommons.org/licenses/by-nc/4.0/
info:eu-repo/semantics/openAccess
rights_invalid_str_mv http://creativecommons.org/licenses/by-nc/4.0/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv SAGE Publications
publisher.none.fl_str_mv SAGE Publications
dc.source.none.fl_str_mv reponame:Recercat. Dipósit de la Recerca de Catalunya
instname:Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya)
instname_str Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya)
reponame_str Recercat. Dipósit de la Recerca de Catalunya
collection Recercat. Dipósit de la Recerca de Catalunya
repository.name.fl_str_mv
repository.mail.fl_str_mv
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score 15,81155

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