Perceptions of plain cigarette packaging among smokers and non-smokers in Andalusia (Spain)

OBJECTIVES: Each year tobacco is responsible for 650,000 deaths in Europe and 55,000 in Spain. With tobacco advertising and promotion banned in Spain and most of Europe, the last bastion of marketing is the packaging. Plain tobacco packaging -which involves packs having a standardised appearance- ha...

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Autores: Lacave-García, Blanca, Rey-Pino, Juan Miguel, Gallopel-Morvan, Karine, Moodie, Crawford, Fernández Muñoz, Esteve, Nerín, Isabel
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2020
País:España
Institución:Universidad de Barcelona
Repositorio:Dipòsit Digital de la UB
OAI Identifier:oai:diposit.ub.edu:2445/173901
Acceso en línea:https://hdl.handle.net/2445/173901
Access Level:acceso abierto
Palabra clave:Tabac
Màrqueting social
Investigació qualitativa
Tobacco
Social marketing
Qualitative research
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spelling Perceptions of plain cigarette packaging among smokers and non-smokers in Andalusia (Spain)Lacave-García, BlancaRey-Pino, Juan MiguelGallopel-Morvan, KarineMoodie, CrawfordFernández Muñoz, EsteveNerín, IsabelTabacMàrqueting socialInvestigació qualitativaTobaccoSocial marketingQualitative researchOBJECTIVES: Each year tobacco is responsible for 650,000 deaths in Europe and 55,000 in Spain. With tobacco advertising and promotion banned in Spain and most of Europe, the last bastion of marketing is the packaging. Plain tobacco packaging -which involves packs having a standardised appearance- has been proposed to counter this. The objective of this study is to research perceptions arising from the plain packaging of tobacco products. METHODS: We employed a qualitative research methodology -focus groups- with smokers and non-smokers in in two medium-sized Andalusian towns (Spain). RESULTS: Results show the importance of plain cigarette packaging as a form of promotion, particularly among women and young people, how pack colour influences product perceptions, and how removing full branding increases the salience of the warnings. CONCLUSIONS: Plain packaging, combined with pictorial health warnings, may reduce the capacity of packaging to be distinctive and a badge product. Altering pack design in such a way would make it more difficult for tobacco companies to create a favourable image of their brands and may help to reinforce the ability of the population to protect themselves from the dangers of smoking.Elsevier2020info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://hdl.handle.net/2445/173901Articles publicats en revistes (Ciències Clíniques)reponame:Dipòsit Digital de la UBinstname:Universidad de BarcelonaInglésReproducció del document publicat a: https://doi.org/10.1016/j.gaceta.2018.04.009Gaceta Sanitaria, 2020, vol. 34, num. 1, p. 10-14https://doi.org/10.1016/j.gaceta.2018.04.009cc-by-nc-nd (c) Sociedad Española de Salud Pública y Administración Sanitaria (SESPAS), 2020http://creativecommons.org/licenses/by-nc-nd/3.0/esinfo:eu-repo/semantics/openAccessoai:diposit.ub.edu:2445/1739012026-05-27T06:46:51Z
dc.title.none.fl_str_mv Perceptions of plain cigarette packaging among smokers and non-smokers in Andalusia (Spain)
title Perceptions of plain cigarette packaging among smokers and non-smokers in Andalusia (Spain)
spellingShingle Perceptions of plain cigarette packaging among smokers and non-smokers in Andalusia (Spain)
Lacave-García, Blanca
Tabac
Màrqueting social
Investigació qualitativa
Tobacco
Social marketing
Qualitative research
title_short Perceptions of plain cigarette packaging among smokers and non-smokers in Andalusia (Spain)
title_full Perceptions of plain cigarette packaging among smokers and non-smokers in Andalusia (Spain)
title_fullStr Perceptions of plain cigarette packaging among smokers and non-smokers in Andalusia (Spain)
title_full_unstemmed Perceptions of plain cigarette packaging among smokers and non-smokers in Andalusia (Spain)
title_sort Perceptions of plain cigarette packaging among smokers and non-smokers in Andalusia (Spain)
dc.creator.none.fl_str_mv Lacave-García, Blanca
Rey-Pino, Juan Miguel
Gallopel-Morvan, Karine
Moodie, Crawford
Fernández Muñoz, Esteve
Nerín, Isabel
author Lacave-García, Blanca
author_facet Lacave-García, Blanca
Rey-Pino, Juan Miguel
Gallopel-Morvan, Karine
Moodie, Crawford
Fernández Muñoz, Esteve
Nerín, Isabel
author_role author
author2 Rey-Pino, Juan Miguel
Gallopel-Morvan, Karine
Moodie, Crawford
Fernández Muñoz, Esteve
Nerín, Isabel
author2_role author
author
author
author
author
dc.subject.none.fl_str_mv Tabac
Màrqueting social
Investigació qualitativa
Tobacco
Social marketing
Qualitative research
topic Tabac
Màrqueting social
Investigació qualitativa
Tobacco
Social marketing
Qualitative research
description OBJECTIVES: Each year tobacco is responsible for 650,000 deaths in Europe and 55,000 in Spain. With tobacco advertising and promotion banned in Spain and most of Europe, the last bastion of marketing is the packaging. Plain tobacco packaging -which involves packs having a standardised appearance- has been proposed to counter this. The objective of this study is to research perceptions arising from the plain packaging of tobacco products. METHODS: We employed a qualitative research methodology -focus groups- with smokers and non-smokers in in two medium-sized Andalusian towns (Spain). RESULTS: Results show the importance of plain cigarette packaging as a form of promotion, particularly among women and young people, how pack colour influences product perceptions, and how removing full branding increases the salience of the warnings. CONCLUSIONS: Plain packaging, combined with pictorial health warnings, may reduce the capacity of packaging to be distinctive and a badge product. Altering pack design in such a way would make it more difficult for tobacco companies to create a favourable image of their brands and may help to reinforce the ability of the population to protect themselves from the dangers of smoking.
publishDate 2020
dc.date.none.fl_str_mv 2020
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv https://hdl.handle.net/2445/173901
url https://hdl.handle.net/2445/173901
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.relation.none.fl_str_mv Reproducció del document publicat a: https://doi.org/10.1016/j.gaceta.2018.04.009
Gaceta Sanitaria, 2020, vol. 34, num. 1, p. 10-14
https://doi.org/10.1016/j.gaceta.2018.04.009
dc.rights.none.fl_str_mv cc-by-nc-nd (c) Sociedad Española de Salud Pública y Administración Sanitaria (SESPAS), 2020
http://creativecommons.org/licenses/by-nc-nd/3.0/es
info:eu-repo/semantics/openAccess
rights_invalid_str_mv cc-by-nc-nd (c) Sociedad Española de Salud Pública y Administración Sanitaria (SESPAS), 2020
http://creativecommons.org/licenses/by-nc-nd/3.0/es
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Elsevier
publisher.none.fl_str_mv Elsevier
dc.source.none.fl_str_mv Articles publicats en revistes (Ciències Clíniques)
reponame:Dipòsit Digital de la UB
instname:Universidad de Barcelona
instname_str Universidad de Barcelona
reponame_str Dipòsit Digital de la UB
collection Dipòsit Digital de la UB
repository.name.fl_str_mv
repository.mail.fl_str_mv
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